Merchandise takes over Buena Vista Street and Disneyland food gets less magical

Written by Andy Castro. Posted in Dateline Disneyland, Disneyland Resort

Tagged: , , , , , , , , , , , , , , , , , , , , , ,


Published on September 09, 2012 at 9:39 pm with 63 Comments

About Andy Castro

Andy is a Southern California native, raised with Disneyland and a life-long fan of Disney theme parks and animation. Andy writes the weekly Dateline Disneyland column, which can be found every Monday on MiceChat.

Browse Archived Articles by


Comments for Merchandise takes over Buena Vista Street and Disneyland food gets less magical are now closed.

  1. Nobody noticed the Matterhorn railings, the Jungle Cruise netting, or Alice in Wonderland looking like Coney Island for so long, so I guess they figured they could get rid of all the Disney themed napkins and cups, as well. Maybe they hired a bunch of Las Vegas people. They are de-theming over there, as well.

  2. Possibility perhaps that DLR lost sponsorship $ that paid for themed papergoods…new sponsor/merchandising deal(s) could mean impending return.

    • Wen’t the napkins sponsored by “Bounty?” I know Fairfax Fruit Market in DCA still has the “Bounty” display in the windows behind the stand, and the bounty adds are still up by the restrooms. I don’t think the sponsorship went away…

      As far as the cups, as others said it’s probably a supply issue relating to end of peak season going into Halloween.

  3. Also thanks for giving the artists of Walt Disney Animation Studios much-deserved credit for the Los Feliz Five & Dime book covers, Twitter is a useful tool!

  4. Thanks for a great article, and spot-on criticism! Hopefully someone with authority and a better sense of what gives the parks their value (John Lasseter for instance) will step in and improve these things…eventually.

    I was about to say something snarky about one of the things shown, but Pumpkin Spice Latte has made me a nicer person today :)

  5. Very disappointed about those Buena Vista Street windows. Bad show, Disney.

  6. Andy – I didnt see this mentioned, but do you think the merchandise displays on BVS is a result of below average sales per sq foot in the area?

    Im sure the fact that the doors of all the stores being closed due to the green police had nothing to do with it.

    On my first visit to the revamped DCA, I actually felt like I was breaking and entering since all the doors were closed. Perhaps a knee jerk reaction to get people in the stores without getting a waiver from corporate?

    Funny story…the Harmony Barber shop at WDW needed to get special permission to keep the door closed to make the small shop bearable in the high heat months…

  7. The unbranded napkins and cups don’t bother me in the least.

    • I have a surprisingly cool napkin & bag collection. I care. To each his own.

  8. It is terrible that they are ruining the atmosphere on Buena Vista St. I’m really disappointed because we haven’t even been there yet! We’ve only seen pictures. We’ll finally make it out there at the end of this month and I’m sad that it already won’t be the way it was when it opened a couple months ago.

  9. The cheapening of the window displays on Buena Vista Street reminds me of the removal of the Penny Arcade. At a time of record park revenues, it seems the greed of the corporate bean counters knows no bounds. I suggest we all stop in at Guest Relations and voice our complaints about both the Buena Vista display windows AND the Penny Arcade. As I’ve stated before, it seems Walt’s original adage has been sickeningly morphed into:
    “Disneyland will never be complete as long as GREED exists in the world.”

  10. I, too have a collection of old cups, napkins and merch bags. Some of them are really nice. If the generic stuff I used/bought yesterday is permanent, I’ll be more than highly disappointed. Disney Parks stuff was bad enough, but at least it identified which brand I was patronizing.

  11. In past years the napkins and cups went generic towards the end of a promotion and before a new one kicked in.
    What surprised me last week was ordering from the Gibson Girl and there being no napkin dispensers out of any kind. I had to ask the CM behind the counter who at first gave me a whole 2 napkins for a 3 person order.

  12. Now I wish that I took pictures of the displays before it got to the current look. Bummer.

  13. Looks like meg & tdo are spreading to dca, turn it into one big walmart

    • It was only a matter of time, she kept her distance much longer than I thought she would.

  14. As for the napkins and cups, I bet we see new ones for Halloween. They probably ran out of the branded paper products before summer was over and started using the generics, not wanting to put out the Halloween stuff too soon.

    But you wanna know something? I’m glad they recycle their paper stuff. That means more to me than what’s printed on the cups and napkins.

  15. Oh, and today’s my birthday. I’m 55. That means I’m older than President Obama. I’ve never been older than a president before.