On the heels of yesterday’s MiceAge rumor update mentioning Bob Chapek’s drive to increase up-charges at the Disney parks, the company has announced that a new $10/day “MaxPass” will be added to the resort options soon.

Later this year, we will launch Disney MaxPass, which will allow guests to maximize their experience by providing unlimited downloads of their high-resolution PhotoPass images and by enabling the convenience of mobile booking and redemption of Disney FASTPASS return times – all by using the Disneyland App. Disney MaxPass will be available for an introductory price of $10 a day. Disneyland Resort Annual Passholders also will have the opportunity to purchase Disney MaxPass on a daily or yearly basis.

Guests will continue to have the option of Disney FASTPASS service at no cost by obtaining FASTPASSES at attraction FASTPASS kiosks, just as they do today.

The addition of these two new Disney FASTPASS locations and the introduction of Disney MaxPass is part of our ongoing commitment to providing guests with opportunities to customize their experiences and make it even easier than ever to create unforgettable memories.

A price hasn’t been announced for the passholder version of this program. However, it’s odd that a service which is currently free in Florida (under the name FastPass+) is only going to be available for a fee in Anaheim.

Disney has also confirmed that Midway Mania and Matterhorn Bobsleds will soon be added to the Fastpass program.

We are interested in your thoughts regarding the expansion of Fastpass at the Disneyland Resort and associated costs. Is this just another cash grab?