As anybody who has crossed the Disneyland Resort Esplanade, experienced Autopia or visited Innoventions in the past decade knows, Disney and Honda have had a long and happy Strategic Alliance. This continues not only with another great Disney Parks/Honda sweepstakes, “Unlock the Magic Sweepstakes“, but also a fashion-forward custom 2018 Honda Odyssey MINNIE VAN for display at the D23 Expo AND with custom content for the popular Disney Jr. show Mickey and the Roadster Racers.
With the unveiling of the MINNIE VAN, attendees will get to look at Minnie Mouse’s signature polka dots in a whole new way. Check out the video with DCPI artist Jeff Shelly and Visual Development Manager Frank Svengsouk below:
The MINNIE VAN’s unique, adorable, pink-polka dot design inspired this 2018 Honda Odyssey custom minivan, which celebrates Honda’s partnership with Disney-ABC and the “Disney Unlock the Magic Sweepstakes” The sweepstakes information and the special Mickey and the Roadster Racers MINNIE VAN custom content will air on Disney Channel and Disney Junior with special appearances by some of our favorite Disney characters and the 2018 Honda Odyssey minivan.
“The all-new Odyssey was developed for modern families offering high-tech features, flexible seating and new styling, all aimed at keeping everyone in the family happy,” said Susie Rossick, Assistant Vice President of Honda Marketing. “In creating the MINNIE VAN that will be on display at the D23 Expo, we’re proud to partner with Disney-ABC and be inspired by the style of the most fashionable gal around – Minnie Mouse.”
For this exclusive display, one – and only one – all-new Honda Odyssey was transformed through a pink-polka dot design inspired by Minnie’s iconic style, including her oversized bow and highly recognizable ears perched atop the vehicle. Sorry, folks, it’s not for sale (but I priced a pink, polka-dot minivan wrap sans ears and bow at about $5k US).
You can see the MINNIE VAN on display July 14-16 at the D23 Expo: The Ultimate Disney Fan Event in Anaheim, CA. The MINNIE VAN will be a part of the “Minnie’s Style: The Fashion House of Minnie Mouse” display presented by the all-new Odyssey, showcasing a selection of Minnie’s iconic dresses and accessories from throughout the years. Attendees may register at the Honda display to have their photo taken with the MINNIE VAN, and receive a special keepsake.
To introduce the 2018 Honda Odyssey to families across America, Honda’s Strategic Partnership with Disney-ABC also features the “Disney Unlock the Magic Sweepstakes,” with one lucky winner receiving a grand prize vacation to Disneyland® Resort, plus an all-new 2018 Honda Odyssey. The campaign includes the exclusive content mentioned above that will feature the Odyssey minivan alongside Mickey Mouse, his pals and their personalized transforming vehicles from Disney Junior’s hit animated series Mickey and the Roadster Racers, plus appearances on Disney Channel.
The Completely Redesigned 2018 Honda Odyssey
The Honda Odyssey has been the best-selling minivan in America for the past seven years. The all-new 2018 Honda Odyssey continues its evolution to meet the needs of changing American families, raising the bar for performance, cabin quietness, family-friendly interior space, comfort and connectivity in the minivan segment. The new Odyssey has a more powerful engine, advanced new transmission and extensive body redesign that combine to deliver class-leading performance and cabin quietness. The all-new Odyssey provides the ultimate in family flexibility and connectivity with available new Magic Slide™ second row seating, 4G LTE Wi-Fi, CabinWatch™ and CabinTalk™ technologies, and Honda Sensing® technology, now standard on EX and above trims
The Odyssey was developed by Honda R&D Americas in Ohio and California, and is produced exclusively at Honda’s Lincoln, Alabama, auto and engine plant, alongside the Pilot and Ridgeline, using domestic and globally sourced parts.
Honda and Disneyland® Resort
Honda has a long-standing alliance with the Disneyland® Resort which began in 2005, with Honda’s sponsorship of Disneyland® Park’s fireworks, Grad Nite events and an exhibit in Tomorrowland that featured ASIMO, the world’s most advanced humanoid robot. The partnership also includes sponsorship of the classic Disneyland® Resort Autopia attraction, which dates back to the opening day of Disneyland® Park in 1955, and allows guests to get behind the wheel of a car and cruise on a winding road trip. Honda’s sponsorship of Autopia is “Honda powered” and includes an update to the attraction’s look and storyline that went into effect in 2016.