Stagnation at DisneyQuest

Written by Kevin Yee. Posted in Kevin Yee, Walt Disney World

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Published on January 10, 2013 at 4:44 am with 16 Comments

New President at Walt Disney World

George Kalogridis, currently in charge of Disneyland, will move to take the top spot at Walt Disney World on February 1. Michael Colglazier, currently the vice-president in charge of DAK, will become President of Disneyland in turn. Meg Crofton is sticking around in a post that supervises all the theme parks (though one never knows if this is a true elevation of power for Meg, or a promotion into irrelevance and a position with no real authority. The press release won’t say that kind of information).

George has been good for Disneyland, so I’m optimistic his arrival can turn some things around in Orlando. The rest of today’s article was written before the announcement of the management shuffle, but here’s hoping George can prevent FUTURE articles like this being necessary.

Stagnation at DisneyQuest

There’s a lot to like about DisneyQuest. It’s a five story arcade that lets you play games all day for one price. Even if you paid full price ($46) it could end up being a bargain if you’re the sort of person who could play video games–and other interactive experiences and simulators–all day long. I’m that kind of person, so I like the idea of DisneyQuest. More people end up here because it’s included with the “Water Parks & More” add-on to the base park tickets. Since they “paid” for it, many people figure they might as well drop by and experience it.

One assumes they don’t have a super high level of expectation. After all, most of them didn’t shell out money specifically for this admission. By the time they arrive, many consider it a “bonus” (even though they did, in fact, pay for it. This is the magic of all-encompassing vacations and pre-paid vacations) and as such probably won’t get too indignant if the experience doesn’t measure up.

For the most part, the experience DOES measure up. There are actually five floors of games and experiences. Everything is included in the cost. The games are routinely cycled out and replaced by new ones. They have somewhat new four person air hockey here (though not the divinely fun Pac Man Smash Air Hockey I saw at IAAPA this year, which apparently is elsewhere on Disney property for people who pay for each game). The vintage games section is supposed to be vintage, and it’s fine. The modern games section really does have mostly modern games. And it really is possible to spend a long afternoon here, or even the entire day.

Scratch at the surface a little bit, though, and it’s not hard to see that the “magic” here has some rough edges. Some of the signage is peeling, and the laminate covering is pulling away. This sort of thing doesn’t happen overnight–it must have been a long time building up. When I worked in restaurants at Disneyland a couple decades ago, this would have gotten someone in big trouble. Let’s think about this for a second. What are the various ways this could have come to still be on display for the paying public to see?

Was there a radiation leak, do you think?

It’s slipping down, too.

Looks a bit mangled.

Have a close look at that Z

The “N” is missing a chunk as well.

Either (1) no one has reported it or (2) it’s not being fixed because of budget. The budget part could be because there is no money for new signs–it just gets deferred to the next refurb–or because there are not enough maintenance workers at night to fix all the problems (which would still be a budget thing). I don’t know which it is, and at some level I don’t care. What matters is the final outcome and what the paying public is seeing.

There are beaten up walls, scratches and dings all over. Some of this is unavoidable. It is, after all, a working facility pummeled by hundreds of visitors a day. But even given that extra latitude, it’s hard to reconcile the reality of what’s on the walls with the image of pristine environments that used to be the hallmark of Disney parks and attractions. It’s just so much. Individually it’s easy to explain away dings and scratches, but on a cumulative level they just add up to imply, subtly but firmly, that the place is run-down.

Have you heard of the Broken Windows theory? It’s from criminologists who wrote a theory in 1982 that the existence of deteriorated conditions would lead to more crime. “It’s already broken,” people ostensibly say to each other, so they hesitate less in deciding to break more windows. The theory was part of the push to clean up New York City in the 1990s (though the theory has been contested and criticized on this issue). The application to DisneyQuest is straightforward: if people see a rundown establishment, with dings and scratches all over, they don’t take any particular care of the walls and infrastructure around them. Wouldn’t you be less likely to lean against a wall and bend your knee so that your foot rests on the wall if the wall looks freshly painted?

Of course, those criminologists could have just looked to Walt Disney himself for inspiration. Official Disney books are not shy about relaying a story about Walt’s attitude toward trash on the ground. He wanted loads of sweepers, because he believed that if people saw trash on the ground, they’d be more likely to litter themselves. But if the ground was spotless, they’d make an effort to find a trashcan. Of course, Walt was decades ahead of his time, as always, and he was exactly right.

It seems that the modern-day company that bears his name has forgotten this particular principle. Or perhaps there are individuals reporting the problems, but there just isn’t budget to fix them. That would be a crisis of leadership.

But the problem of staleness goes beyond upkeep. It’s true that they update games, but the other “experiences” never update. They are the same, by and large, as when they debuted in 1998. That’s fifteen years of identical simulator type games… and the graphics are fifteen years old. That makes them early-version vector graphics that don’t look anywhere close to cutting edge to today’s gamers. In fact, they look old school and contribute mightily to the sense that this facility is standing still, a time traveler from 1998 that would be more at home in a Stephen King novel than the world’s premiere vacation destination.

Stale? We’re not stale! We have PAL available, you know!!

But even aside from THAT, there is still more reason to bemoan those non-arcade and virtual reality experiences: they are dying out. Over time, some have been removed and just not replaced.

  • The “Cybrolator” elevator ride with an animated Genie from Aladdin doing many antics was discontinued in 2011, and the elevators are now unthemed.
  • The other elevators in the facility used to have maps inside each elevator; now the elevators are plain and undecorated, and the maps are outside each door.
  • The Treasure of the Incas remote-controlled cars in the flooring was removed in 2007
  • Magic Mirrors (with face-editing software) in the Create zone was removed in 2005
  • Cave of Wonders slide from the 3rd floor to the 1st was removed in the first year of operation. I never saw this one. Was it operationally unsafe?

So in a real sense, you now get less for your money than you did when the facility was brand new. Plus in those days they actually used all four of the Ride the Comix “vehicles”. These days two of them just sit there unused and empty. More “broken windows.”

Ignore that blacked-out sign there. It’s only been there a few years.

Another blacked-out sign to ignore. These things take time to fix. You know, more than three years!

At least we can take comfort in the fact that as the experience is diminished, the admission price has been dropping proportionally. What used to cost $25 in 2002 (about $33 adjusted for inflation) is fortunately much cheaper… oh wait. Admission is NOT $33 now. It’s $46. I guess the price has gone up, after all.

There used to be two Cheesecake Factory eateries here, right next to each other. I always thought the placement was a little weird, but whatever. In 2008, their contract expired, and Disney took over FoodQuest. Well, one of the locations, anyway. The other one was left alone, and covered by a glittering curtain (hey, it beats a bunch of nets or a disco ball, right?) For almost five years, this facility has just sat here, unused, behind the curtain.

The bottom line is that DisneyQuest is still fun. People who feel like their admission is “free” (even though it isn’t) probably don’t feel ripped off, which is why there hasn’t been too big an outcry from the public about this stagnant facility. But part of me is sad to see a Disney “park” fade like this. It’s not like everything went to pot in one day. This has been a long time in developing; it’s a classic Decline by Degrees.

Top Tips for Visiting the Tokyo Disney Resort

If you’ve got a “yen” to visit the Disney parks that still look pristine (no Declining by Degrees here!) then you’ll want to head to Tokyo. My revised travel book, now titled Top Tips for Visiting the Tokyo Disney Resort, has been available on Kindle for a few weeks (remember you can get a free Kindle reader for your PC or your Mac)… now it’s available as a paperback on Amazon as well! It costs a much-reduced $8.99 now, and has 176 pages.

SeaWorld Just for Kids concerts

SeaWorld’s promotion for early 2013 is aimed at kids–free concerts in the indoor Nautilus theater (three times a day). The lineup reads like a Disney Channel brochure!

Saturday, January 12    Imagination Movers
Saturday, January 19     Laurie Berkner – Solo Performance
Saturday, January 26    Choo-Choo Soul with Genevieve
Saturday, February 4     Kratt Brothers Live featuring the stars of Wild Kratts

More information and updates

Readers are invited to connect with Kevin online and face to face at the following locations:

About Kevin Yee

Kevin Yee is an author and blogger writing about travel, tourism, and theme parks in Central Florida. He spent more than a decade working at Disneyland and cultivating a never-ending fascination with that park’s rich traditions and history. Now relocated to Orlando, Kevin enjoys the Disney offerings on both sides of the country. Kevin is the author of numerous independent Disney books, including the popular Walt Disney World Earbook series and Walt Disney World Hidden History. Readers are invited to connect with him online and face to face at the following locations: UltimateOrlando.com – Kevin’s personal blog for daily WDW updates Public Facebook page – or friend his personal Facebook account, Twitter feed (user UltOrlando), Google+ account (user cafeorleans), Email at [email protected], Weekly Walt Disney World, a Facebook group of regulars who visit Disney World each weekend. Visitors from out of town are encouraged to come and say hello when in Orlando! Join the FB group to learn when/where the next meet is. Kevin’s books on Amazon

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16 Comments

Comments for Stagnation at DisneyQuest are now closed.

  1. Disney Quest is a shambles and I would not be sad to see it close for good. In fact the only way it draws any people in is down to being included on many of the tickets. If Disney insist on keeping it open then offer it for free and charge per game. Sorry I care very little that this place is falling apart. Not when my beloved Parks need help right now!

  2. It kinda seems like a east cost version of DLR’s Innoventions……

  3. DisneyQuest is in such a sad state. The carpet is filthy, the attractions are on their last legs. It is time that place either gets an infusion of cash, and becomes an equal experience to the water parks, or they need to shutter it.

  4. We all know that Disney has stopped all investment in DisneyQuest. A shame too considering their focus on Disney Interactive. They need to make a decision, fix DisneyQuest or replace it. This shell of a former great idea just too sad for words.

  5. Thanks, Kevin!

  6. I’ve actually never been to DisneyQuest, surprisingly enough, but always wanted to. It’s sad that some of it still looks like that.

    Still, I’d like to check it out sometime on my next trip.

    Also, having PAL services IS pretty futuristic!!

  7. I’ve never been to DisneyQuest, but was interested when it first opened. After reading this, I’m a lot less likely to if it isn’t included with my tickets, but would only get the package for the other places included if it made sense. It seems like this is following in the footsteps of Innoventions in that it needs to be cutting edge to stay relevent, but is becoming laughably outdated, boring or empty (Sum of all Thrills being the exception).

    Have any of you been to a Wonderworks? I think something like that would be much more viable there. I went to the one in Myrtle Beach and had fun. It’s nice that you can take your kids there and have fun with them, not just watch them have fun. The building looks like a mansion was uprooted by a tornado and deposited on its roof. The focus isn’t so much video games, though they are present. There are a pretty wide variety of things to do. Most notably at the top (in the basement, if you will) is an overhead playground. You get in a harness that hooks to safety bars, then walk on thin beams and ropes, etc. over the heads of other folks. It’s not for the acrophobic, but I had fun.
    There is also a place called MagicQuest (or something similar) that is sort of a self-contained SotMK type game. Neither of those places quite has the Disney touch, but it is something that you can overlook once you get going.

    Imagine if you combined those two concepts into a Pixie Hollow/Lost Boys themed attraction, or Up or Monsters Inc. theme? It would be cool to be Sully or Boo or Mike and have to chase Randall around on something like that. Or wait! Then MILF would have an appropriate home there, too! Make the outside look like the buidling in Monsters wouldn’t be too complicated, I wouldn’t think, just a re-skin, not something you’d have to re-build. You could theme the restaurant as Harryhausen’s and make it sort of a hybrid of the Animator’s Palette from the cruise ships, or something. Think of the food you could order there!

    I just think if you used some of the stuff they put in the newer Disney Stores, you’d be well on your way. Here’s hoping that if they close it, it’s only because they’re getting ready to put something awesome in there, not because it’s less expensive to let it rot like other areas of DTD. I hope they decide to have some fun with it.

    Dave

  8. Wait the elevator show in the entrance was discontinued? That was arguably the coolest part in my experience there :P I wanted it to be buzz lightyear blasting off into the arcade or something for that matter. Does that really save so much money in maintenance costs? ugh. And i was almost thinking of going back some day.

  9. Disney Quest is one of those ideas that looked great on paper but fell short when built. Disney Quest was designed when the disney company was all about “sinergy”, and one could really see that in DQ. Take for example, “sid´s build a toy”. The idea comes from Toy Story, you are playing a video game and after that you could buy your creation. It problably seemed like heaven for the merchandise folks. And DQ was supposed to be constructed in several parts of the world. It was a cheap way to have disney parks everywhere. Even though all the games are included it seems you need to spend a lot in there to have a good time, but it does not deliver the same experience as in the theme parks.

  10. Interesting timing on your article, Kevin: It’s too bad that Disney Quest can’t be something like a perpetual CES for games and gadgets. Imagine how much fun you could have with a 3D video game on a curved, seamless OLED screen that’s bending right before your eyes. That old virtual rafting game could have been a testing ground for Xbox Kinect, all the while sponsors and Disney could mop up customer feedback AND cash while we get truly cutting edge experience.

  11. I was a member of the opening cast in 1998 and worked there until late 2000. I agree with everything you say here, Kevin. It’s sad to see a place so many of us worked hard to make a success get neglected this way. Back when DisneyQuest first opened, the idea was to build 40 of these around the world in 10 years. Attractions were to be turned over at the rate of 1 per year. We saw the opening of the Chicago location in 1999 and the announcement of the Philadelphia location that same year. Then the Hercules attraction was turned into Battle for Buccaneer Gold in 2000.

    Back then, there were a number of us that questioned the choice of Chicago and then Philadelphia for locations 2 and 3. We thought Disneyland or New York would have been better locations to give the concept a bigger base early on. The fact that Chicago only lasted 2 years proves our point in my mind. Also the loss of the stored value system (QuestCard) was a big blow since people could not enter casually to play for a couple hours and continue on in Downtown Disney.

    I think after Chicago closed and Philadelphia was cancelled it was evident that this would die a slow death. Replacing attractions would no longer have a lower cost since they wouldn’t be spread out over multiple locations. Also, it was unfortunate that they stopped making DisneyQuest exclusive merchandise. The Emporium carried a wide selection of items featuring the Hurricane Mickey logo, and I thought they were exciting and very collectible.

    A few careful decisions could bring DisneyQuest back to prominence in my opinion. First would be a couple new attractions with updated graphics. Next I would bring back a stored value system integrated with WDW’s new Magic+ system. Also, they should reintroduce DisneyQuest branded merchandise to get the name back into the public eye.

    This June will mark the 15th anniversary of the opening, and would provide a good opportunity to announce some changes. I would love to see it make it to its 25th anniversary and beyond!

    Quick note: the Ventureport slide was closed because of some mishaps that occurred. We had a few people end up with bad sprains and broken ankles due to the darkness and tight turns. We even had one person experience an epillectic seizure inside. In the end, it was just much more of a liability than it was worth. It was fun to ride though! It was also the first attraction I worked at when we began giving previews. :)

  12. The last time I was in DQ, I played the Aladdin game and nearly threw up from the smell of other people’s breath and skin cells in those “masks” you wear. It was so disgusting I remember it vividly 7 years later.

  13. I visited DisneyQuest a couple times back in 2000-2001 and thought it was cool back then. I remember nearly killing myself playing that Mighty Ducks human pinball game – but I won! DQ was my first exposure to Cheesecake Factory (NOMS!). And I actually found the toy I made at the Sid’s Create-A-Toy thing and the CD I made in the Songmaker thing this past week while cleaning out my spare room. Part of me has been wanting to go again sometime because I loved the retro games area (reminded me of my youth hanging at the arcade in the 80s), but I just never get around to doing it.

  14. Seems like a great to place to incorporate some “Wreck-it-Ralph” stuff! Sad that won’t happen…

  15. My family and I just visited WDW in October 2012. We attended DisneyQuest 2 days of ouor 8 day trip. We loved every minute of it. My son, 7, and wife stated it was their favorite “theme park” at WDW. I did not notice all the wear and tear shown in the article. We had a blast and are planning to attend DisneyQuest on our next trip.