Toy Story Mania Advertising

Andy Castro is back with his weekly Disneyland photo update. This time around, he has some interesting shots and commentary about the marketing for the new Toy Story Midway Mania ride at Disney’s California Adventure park. The billboards around the city simply say “Disney.Pixar Toy Story Mania Opens June 17th Disneyland Resort” with the “Resort” in very small letters. No mention of whether this is a show, parade, a ride or just exactly what it is. It isn’t until you get to the resort and see the banners (pictured above) that you find out that the attraction is actually at California Adventure, but you still aren’t told that it is a new “Ride.” Interesting, but confusing, marketing.

There are also lots of great update and constructions photos that Andy has become famous for - including a build your own ear hat station in Town Town and Small World and Grand Californian construction shots.

Read the entire Dateline Disneyland HERE

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This entry was posted on Friday, May 30th, 2008 at 7:40 am.
Categories: Dateline Disneyland, Disneyland.