Greetings from California

Written by Werner Weiss. Posted in Buena Vista Street, Disney History, Disney Parks, Features, Werner Weiss

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wwgreetings

Published on February 28, 2013 at 8:14 pm with 8 Comments

Welcome to the biggest store in Yester California Adventure. Ready to do some shopping?

The place is here—the hip and edgy California Adventure park. And the time is now—the dawn of the new millennium.

Read the full YESTERLAND article HERE: Greetings from California.

 

When you are done reading, please leave your comments below.

About Werner Weiss

Werner is the curator of Yesterland.com, the ultimate collection of Disney theme park past attractions. You'll find his handiwork featured here every Friday.

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8 Comments

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  1. Wow what a difference! The old store looks like a 1980′s shopping mall. I wonder how many Disney employees who designed this are still Disney employees.

  2. Thank You!!! I love ANY DCA 1.0 photos because I took almost none of that dump and it makes me so happy to compare it with DCA 2.0. I don’t know if I’m more shocked at how bad that store actually was on so many levels or how much they were able to improve it.

  3. Great Article Werner

    The new shops looks amazing, especially when you compare it to what was there before. What a difference. The old DCA didn’t know what it wanted to be, but now there is a consistant theme all the way through the theme park. There are just a few more areas to complete, but it looks a whole lot better.

    Thanks Again Werner

    Trumpet

  4. Night and day difference! Everything is so much better now!

  5. I think I see the fundamental problem when DCA was designed. Walt designed Disneyland around the things HE liked and enjoyed, believing that others would like it too. DCA’s designers were designing for OTHER people they did not know, guessing what others would like. I don’t believe the designers personally liked the design they were creating, but they believed that some specific demographic would like it. They were dead wrong.

  6. I have a peculiar fascination with souvenir shops, probably because my grandfather operated one next to Denver’s railroad station for almost forty years. Postcards were once important souvenirs; now they’re anachronistic. For years getting a full color “Postcard from California” when friends vacationed there was a special treat — most folks didn’t even shoot their own photos in color until the 1960′s. I loved this store when I visited DCA in 2009 and bought my Disney umbrella there — it was spacious, bright and chock-full of souvenirs. Thanks for the memories.

  7. I do like the new “look” of the updated store at DCA’s entrance, but the merchandise leaves a lot to be desired.

    What I really miss is the variety that you used to find in Disneyland merchandise locations — you used to find different merchandise in each shop all over the parks. If you wanted a souvenir from Adventureland, you had to go to a shop in Adventureland to get it.

    When DCA opened, if you wanted Paradise Pier merchandise, you went to Paradise Pier. Merchandise for Condor Flats was to be found in Condor Flats. When I was at DCA last month, we saw all the CarsLand merchandise back in CarsLand, but we bought all our CarsLand merchandise — along with all our other DCA stuff — at Elias & Co., and we probably bought less because we were just making one big shopping trip.

    Disney’s marketing department has completely lost sight of everything that used to make shopping at Disneyland fun. All they see is how much money they can save by having the same merchandise at every merchandise location, but what they seem to miss is that people buy LESS when they feel that there is nothing unique to buy at ANY location.

  8. The old one looks too cramped and cluttered,the new one looks WAY better.