An Open Letter to Disney Regarding MyMagic Plus

Written by Tim Grassey. Posted in Walt Disney World

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Published on March 19, 2013 at 6:01 am with 50 Comments

MiceAge contributor, Tim Grassy, shares an open letter to Disney today regarding concerns with MyMagic+. Read along and see if you agree.

Dear Disney,

The recent announcements of MyMagic+ and Fastpass+ have raised concerns in the fan community over Disney’s priorities. These concerns were shared by United States Representative Edward Markey, and led to a methodically crafted, yet somehow juvenile response from CEO Bob Iger. Now it seems that basic things like first impressions are being ignored in favor of operational efficiency and cost cutting. Most recently this included:

  • Test Track 2.0: Upon opening after a seven month overhaul, significant show elements are not functioning properly. Most notably, the vehicles that guests design before boarding are not consistently syncing with the corresponding on-ride evaluation of these vehicles.
  • Journey of the Little Mermaid: The attraction opened prior to the Flotsam and Jetsam animatronics working properly. They have remained switched off since then.
  • DisneyWorld.com/MyDisneyExperience/MyMagic+: The new website and associated mobile applications went live despite major technical and security problems.

I applaud that some aspects of the parks and park experience are being addressed, but when these enhancements aren’t suited for public consumption, they should be delayed.


In the limited roll out of MyMagic+ and My Disney Experience, the most egregious issue has been problems with the new website. Many guests have reported seeing another family’s personal information. Reports have even stated that upon refreshing the website, a third family’s itinerary will appear. Guests are able to make changes to another family’s itinerary, potentially disrupting multiple vacations. On a smaller scale, dining reservations are not always syncing properly with a guest’s account and tech support has been unable to repair many of these issues.

Historically, the Disney website has always been difficult to navigate. Whether it’s trying to find an official refurbishment schedule, a valid dining menu, or disability information, Disney needs to do a better job of presenting this data online. Is it the company’s intent to mislead their guests? It seems that misdirection and intentional vagaries permeated Bob Iger’s response to Representative Markey, and that has carried over to lengthy opt out policies on the website as well as the aforementioned issues with navigation.

The investment in Next Gen is significant, and mobile applications like My Disney Experience are welcome additions. However, much of what these applications accomplish is already addressed more accurately with third party sites.

Perhaps the biggest concern amongst the fans is the loss of privacy and the transition to Fastpass+. Representative Markey asked pointed questions regarding how the collected data would be used, and if people that opted out of this data collection would see longer lines at attractions. These questions were not sufficiently answered, and the response to date has only been that guests will get a more convenient experience if they participate in MyMagic+.

It seems the recent trend is for Disney to turn every swatch of pavement into a profit center. Location specific merchandise has given way to more generic and cost effective “One Disney” offerings, and now it seems that MyMagic+ looks to turn the guests themselves into profit centers. Disney seeks out every penny they can from us while we’re on vacation. Now, through tracking our spending, it appears that Disney will sell the information on every penny spent to any and all interested companies.

The sale of personal information and spending habits is troubling to many individuals. Many people choose not to shop at establishments that require a membership or loyalty card. These companies can follow trends in spending to not only determine what products they can incentivize, but also use products purchased to establish if a woman is pregnant or a couple is recently married. I anticipate Disney and the companies that purchase this spending data will be able to learn far more about each and every MyMagic+ user than is ever disseminated publicly.

It appears that more often than not Disney is asking, “How do we stop this from happening?” without asking “Why is this happening?” The result has been band aid solutions to real problems while larger investments are allocated to lower priority issues. Reportedly, Next Gen has an ever expanding budget, while existing show quality and guest safety at the parks has deteriorated:

  • Preventative maintenance was ignored at Splash Mountain resulting in a piece of the mountain falling into the load area. The band aid solution was to place a tarp over the load area until the current refurbishment.
  • Preventative maintenance was ignored at The Tree of Life resulting in a branch of the tree falling. The band aid solution was to place netting along the Discovery Island Trails.
  • Improper design has led to a Yeti animatronic that’s been stationary since 2007. The band aid solution was to pose the Yeti above the track.

I applaud the investment in infrastructure, but infrastructure has never been anything more than the cost of doing business. Infrastructure should never be considered a driver of attendance. More importantly, while the advantages of this new infrastructure can improve the guest experience, other infrastructure issues are being ignored. The monorail system has been abused and neglected to the point where necessary maintenance has limited its operation during Evening Extra Magic Hours. Routine attraction maintenance has been ignored, Evening Extra Magic Hours have been cut from three hours to two, and the attraction lineup during Extra Magic Hours was downgraded as well. This points to the inaccurate mentality within Disney that all attractions are created equal. Replacing Splash Mountain with The Enchanted Tiki Room during Evening Extra Magic Hours is not an even exchange. More importantly, it is speculated that Extra Magic Hours are not long for Walt Disney World, making the extent of the cuts more substantial than what has already occurred.

All guests are created equal under the current Fastpass system, but that is not the case with all attractions. Currently, all guests have equal access to the Fastpass system but the current system restricts Fastpass availability on an individual attraction basis contingent on demand for that attraction.

This has been reversed under the new Fastpass+ system. Fastpass+ divides a park’s offerings into one of two groups and limits the number of these selections to a total amount per day. More importantly, Fastpass+ will prioritize guests that opt to use the MagicBand and are willing and able to make Fastpass+ reservations prior to their arrival. These guests will have greater access to the higher demand attractions at the cost of other guests.

The highest demand attractions are typically family friendly attractions that have lower capacities like Peter Pan’s Flight, Soarin’ and Toy Story Midway Mania. These three attractions effectively use the current Fastpass system on a daily basis. Conversely, attractions like Pirates of the Caribbean, The Haunted Mansion and Spaceship Earth have been added to the new lineup of Fastpass+ attractions. While all three have a high demand, they all have high capacity and would rarely require Fastpass usage.

By distributing three or four Fastpass+ reservations to guests on a daily basis, the higher demand attractions will be the first to run out of Fastpass+ availability. This will limit same day Fastpass+ availability for those attractions even further. By adding more attraction and entertainment options to Fastpass+, false demand is created for attractions that did not previously need it. Prior attempts to spread crowds using “Surprise Fastpasses” achieved only minimal success, and this new approach of adding Fastpass+ to more attractions is likely to suffer the same fate.

Through unnecessarily expanding the number of available Fastpass+ eligible attractions, Disney is artificially manipulating the system and intentionally deceiving guests. While each guest may have the same initial access to three or four Fastpass+ reservations per day, many uninformed guests will be sold on this perk without realizing that Fastpass it not needed for several of these attractions under the current system. The Twilight Zone Tower of Terror and The American Idol Experience are treated equally under the new Fastpass+ system. This deception is the equivalent of saying that dinner at Le Cellier is the same as dinner at Nine Dragons.

The problem I foresee with Fastpass+ is booking reservations days, weeks, or months in advance. This would place the Fastpass+ system in a similar model as the Disney Dining Plan. Guests are often persuaded into purchasing a dining plan, despite not knowing that they need to make reservations 180 days in advance at higher demand restaurants. The Disney Dining Plan has made casual reservations less available and arguably resulted in a decline in food quality as well. I foresee a similar fate for attraction availability with the change to Fastpass+ reservations. This could materialize through a decline in show quality as well as less “day of” Fastpass+ availability at higher demand attractions.

Many guests have feared that Fastpass+ will end any level of spontaneity associated with a day at Disney World. Defenders of Disney will argue that very little about a Disney vacation is truly spontaneous, but guests are forced to adapt their schedule multiple times per day for a variety of reasons. How often do guests book a dining reservation 180 days in advance, show up 20 minutes early, and still have to wait 30 minutes after the reservation time before they’re seated? This is often chalked up to “unforeseen circumstances”, i.e. other people not operating on the schedule Disney planned to turn over that table. With that in mind, a child’s bladder cannot be scheduled days in advance, nor can the rumbling of a stomach, or any other potential hindrances to a schedule. People have “unforeseen circumstances” at a much greater rate than Disney, yet we as guests are held to a higher standard than Disney is holding themselves. What happens when my dining reservation is delayed by 30 minutes and I miss my Fastpass+ reservation?

What’s more discouraging is that there are actual components of Fastpass+ and MyMagic+ that really interest me. I love the thought of walking into Epcot at 11 AM and heading straight for Spaceship Earth. While in line, I would use the mobile app to book a dinner reservation at Le Cellier for later that night, a Soarin’ Fastpass for mid afternoon and order food at Sunshine Seasons for lunch. It’s very intriguing to be able to do all of these things day of.

Alternatively, if a guest doesn’t have a smartphone, feel free to have them utilize the touch screens in the Spaceship Earth descent instead. Technically speaking they’re still planning their future…

All kidding aside, I fear with advanced reservations that Disney is eliminating the biggest advantage of this new infrastructure: the availability of same day access. What’s more likely with my 11 AM Epcot arrival, is an artificially inflated wait time at Spaceship Earth and all Soarin’ Fastpasses are distributed for the day. And unless you woke up at 6 AM 180 days ago, you can forget about Le Cellier.

Another issue with new technology is and always will be education. There are people that don’t understand the current Fastpass system, and the new system is more complex. The new system should be simplified to guests on the front end, despite any complexities behind the scenes. Additionally, it is expected that Extra Magic Hours will be eliminated in the future and resort guests will expect a comparable replacement. So with that said, here are my proposals that aim to blend the two systems as well as simplify the front end for the guests.

Front End

  • Disney Vacation Club Members, Resort Guests and Annual Pass Holders can make one Advanced Fastpass+ reservation per day.
  • Non-Resort Guests and Non-Annual Pass Holders will not be eligible for Advanced Fastpass+ reservations
  • Disney Vacation Club Members and Resort Guests would be eligible to make all advanced Fastpass+ reservations for the length of their stay upon check in.
  • Annual Pass holders would be eligible to make Fastpass+ reservations one day prior to entering the park and usage would be limited on a quarterly basis.
  • All guests would have the same access to the day of Fastpass+ distribution.

Back End

  • Advanced Fastpass+ reservations would be limited to 25% of an attraction’s available Fastpass+ distribution. If needed, this will make a minimum of 75% of an attraction’s daily Fastpass+ allocation available day of.
  • An exception to the 25% limit would be preferred viewing locations for Parades and Fireworks, which can be distributed up to 100% in advance.
  • Fastpass distribution for shows should be either eliminated or limited to preferred viewing.
  • All attractions set up for Fastpass+ will be available for advanced reservations.
  • Day of Fastpass+ reservations would only be available when wait times are expected to exceed 30 minutes for more than one hour of the day.
  • Day of Fastpass+ distribution and availability will remain consistent with the current system and guests will not be allocated a set number per day.
  • Return windows will increase based on popularity of the attraction. Higher demand attractions (return time greater than 3 hours in advance) will continue to have a one hour return window. Moderate demand attractions (return time 1-3 hours in advance) will have a 2 hour return window. Lower demand attractions (return time less than 1 hour in advance) will have a 3 hour window.
  • The maximum elapsed time for the next available Fastpass will increase from two hours to three hours. The minimum will remain at 40 minutes.

Perhaps my biggest objection to the entire Next Gen project is the misallocation of funds. Reports have the investment at over $1 billion dollars to “fix” aspects of Walt Disney World that weren’t really broken. It’s an investment intended to repackage the existing offerings as opposed to building new ones. If given the choice I would much rather see the company return their focus to building quality attractions that drive attendance. After all, in the words of John Lasseter, “Quality is the best business plan.”

Sincerely,

A Concerned Fan

About Tim Grassey

Three months before being born, Tim enjoyed his first trip to Disney World. Ever since, frequent trips to Disney World and Disneyland have helped feed the obsession. After a three year run as a podcaster, Tim currently co-owns the Disney information site, WDWThemeParks.com. You can follow the site on twitter @wdwthemeparks or follow Tim directly @tgrassey

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50 Comments

Comments for An Open Letter to Disney Regarding MyMagic Plus are now closed.

  1. See: capitalism

    It’s about shareholders, not guests.

    • If the guests go away, so will the shareholders.

  2. I don’t see the author’s issue with making FastPass+ available on high capacity rides. We should hope that people waste their FastPass+ usage on those rides that really don’t need a Fastpass to begin with. Would you rather have everyone only use them on the low capacity rides? If that happened, the standby wait for Peter pan would be two hours all day long.

    I really wish Disney would do away with FastPass and embrace the VIP methods every other park in the universe uses. Sell VIP access at a prohibitively high enough price to ensure a nice profit, while not selling too many VIPs which would result in horrendous standby lines.

    • The point is, Fastpass is not typically needed on high capacity rides, but by making them available you will increase the standby time. The higher demand/lower capacity rides will likely see an increase in standby time as well because the availability of day of Fastpasses will decrease, yet the total Fastpass distribution should remain the same.

  3. Monorail Man (sorry, couldn’t reply to your post directly),
    Yes, the tracking is being done elsewhere besides Disney. That doesn’t necessarily defend it, especially if they’re tracking and selling information on children. These were all concerns expressed by Representative Markey, who has led the charge on this against other companies as well.

    Unfortunately for us Disney fans, his current campaign for Senator seems to be taking up too much of his time to follow up with Disney.

    • While I agree with much of what is presented here, the concern over the selling of personal information is the portion of this I have the biggest problem with. No, I certainly don’t want Disney to be selling my personal information and buying/usage habits to outside companies, and I think that is the opinion of the majority of their guests. However, by simply reading the corporate and MyMagic+ privacy policies, it becomes apparent that there is zero intent to do so, as it would directly violate their own policies. I’m sure we can expect Disney to use the information itself, while we are in the park and probably after, to attempt to market directly to us an increase their sales, but in my mind, that’s acceptable. I purchased use of their park, and I go in knowing that they want to sell me more.

      Because this is explicitly laid out in the publicly available privacy policies, I also agree with the, as you put it, “juvenile” tone of Iger’s response to Markey. Had Markey actually been concerned about child safety and personal privacy being affected by the new program, his office could have contacted the company directly for more information and then, if they found the policies lacking, publicly called out Disney. By jumping straight to public accusations without any prior research it is clear that this was simply a publicity stunt to increase his public profile, which is also supported by the fact that he has been silent on the matter ever since, having already achieved his goal of large amounts of press attention. I think that a strongly worded response was necessary to ensure that the rebuttal got as much media attention as the initial accusations. A polite, boilerplate response would have been mostly overlooked, leaving the general public with only the memory of “Disney=Child Endangerment”.

  4. Thanks for a very thorough article. I am very torn on the issue. I love WDW and wish that new attractions were being added at a faster rate. The MyMagic+ program really does not seem to be a benefit to me. I have a hard enough time keeping my restaurant reservations as it is. There are times when I am rushing back to the restaurant to make a reservation time. That is stressful enough, so thinking about rushing back to a ride to make the pre-determined ride time is even more stressful. I believe that the motivation in all this is not to improve the guest experience but to make more money for Disney. On that, the whole structure rests. I really cannot get excited about that.

    • My only hope is that they quickly realize the weaknesses that I (and many others) have identified.

      Another point that I neglected to mention in the article is that Disney is looking for guests to book dining reservations 180 days in advance, yet park hours aren’t available that far in advance. This again points to Disney holding their guests to a higher standard then they’re holding themselves. Is anything lost from Disney’s standpoint to decreasing the reservation window to 60 days, or even a week? 60 days is the norm in Disneyland, and without the dining plan it’s very easy to walk into any restaurant without a reservation.

  5. Very well-written article/letter. Upon making plans for my recent trip last month to WDW, I encountered numerous problems with the MDE website. I had to re-link my rooms and food many, many times as the website simply “Forgot”. I also had horrible checkin problems at French Quarter even after checking in online the day before. Disney has a history of not perfecting things until they are already released, and it needs to change.

    Thanks for addressing all the maintenance and cost cutting issues as well.

  6. Magic+ should be a WDW exclusive. If maintenance is an issue they should cut back on rides to maintain (as they’ve done with toad, snow white, and many removed EPCOT attractions). Less rides are helping make WDW parks half day experiences so people can spend half of the day at downtown disney, resort spas and getting sold on timeshares.

    • Cutting back on the number of attractions isn’t the solution. Maintaining the existing infrastructure is, and always should be part of the continued upkeep of the parks. They have failed to do that and will continue to lose ground to Universal in attendance.

  7. There is a lot of nonsense being written by people who are scared of MyMagic+, and this response certainly shares some of it, but more than any other actually talks about some of the more important intelligent things people should be concerned about and less about the nonsense. I’m not going to address the privacy concerns or the concerns about what Disney is doing with your information because I really don’t care about any of that and don’t think MyMagic+ is anything new when it comes giving Disney your information. Key to the World cards have been doing that for a long time and nobody has cared.

    However, i have a much more optimistic view of these, somewhat more reasonable concerns.

    Concern 1 – Doesn’t work very well.
    This is a legitimate thing to worry about. Does the website work? Does the system work? Is it ready? Is it full of bugs?
    My optimistic point of view is….probably yes, but if it is, they’ll hold back until it is fixed. Nothing to freak out over.

    Concern 2 – Concern about same day fastpass availability and spreading demand around in a way that will make lines longer:
    -This is going to be very hard to tell what will happen until it is tried. The beauty of it is that they can continue with trial and error until it is perfect. They can keep changing the amount of fastpasses you are allowed to get. They can keep playing with the ratios of how many to allow in advance, day of, and total. They are also showing so much commitment to making the stand by queues an even greater experience than ever. If your concern regarding inequality of attractions both in popularity and efficiency becomes a concern of most people, they could even implement an A, B, C, D, E ticket scheme where you’re allowed 2 E-tickets and 4 D-tickets and so on…whatever works. They could have schemes that give some preferential treatment to resort guests. I don’t know, but the possibilities are endless until they get it right.
    I’ve always been a believer that fastpasses, whether given day of or in advance, have never made stand by lines longer….only slower. All those people cutting in front of you in fastpass line are people that would’ve been waiting with you in standby line if fastpass didn’t exist.

    Concern 3 – Extra Magic Hours -
    Extra magic hours don’t work to me. I’d rather just have the park open longer for everyone. Everyone from the hotels all decides to go to the same park at the same time, and especially at places like Hollywood Studios with limited rides, it’s just a crowded mess. I would love to see this end once fastpass+ has a proven successful system including some extra perks for resort guests.

    Concern 4 – Too much money into this project instead of maintenance, new attractions etc.
    My optimistic point of view is that Disney noticed that guests are having shorter attention spans and that those families who come from a long way and only get to come one time have a lot of stress and just want to make sure they will definitely have time for a couple of favorite attractions. Also, that whole everyone rush in the morning to grab your Toy Story or Soarin’ fastpass is just not fun. Also so many technological things at the resorts were just way behind the times compared to other hotels. This is a huge technology catch up game and leap ahead that us hardcore Disney fans may not understand, but is needed to keep up with the general public. I have optimistic hopes that when it is completed…and fully working…the focus will return to new attractions and upkeep. They are already doing great things to enhance queues at attractions and even little details like Rapunzel’s restrooms at Magic Kingdom are really pushing the park forward in beauty and detail. It is feeling more and more like Disneyland detail and quality every day at the Magic Kingdom, but in its own special way.
    I’m sure Disney knows that Universal’s attendance and profits soared because of the quality of Harry Potter and California Adventure’s attendance and profits soared due to all their investments in beautifying the park and making quality attractions. Something like MyMagic+ will never be the reason people visit, but it might make it better once they do. Disneyland and Walt Disney World have done a lot of things differently but they are still the same company and Disney knows that in the end it is the parks and attractions that matter. But they also know that if they don’t catch up with the technology to make the experience the way modern people are used to

    • Regarding Extra Magic Hours, Disney would likely not keep the parks open later if they get rid of Evening Extra Magic Hours. Instead, they’ll just close at the same time. For example, EPCOT will still close at 9:00 and won’t have nights where it would be open later. This is a cost-cutting move if it happens, pure and simple.

      Regarding your fourth point, Disney is missing the boat on what made the company great. Back in the ’80s and ’90s, Disney World grew so popular because it was clean, had amazing attractions, and offered great service. Universal has had high-tech rides that matched Disney since its Orlando park opened, but they’ve never been able to top Disney. The technology is not the reason Universal is catching up. It’s because the Harry Potter section has a great attraction and is well-maintained. This is what Disney is missing. People may not go home thinking “That park had great maintenance”. but it gives them reassurance subconsciously. If things are off, it gives a lesser experience that is causing some visitors to shift to Universal.

    • Honestly, the privacy concerns are less of an issue for me. Sadly, it’s the world we live in now. But I do feel that companies know far more about us than they’re telling us. I really don’t think companies are incapable of Vanilla Sky marketing, they chose not to for fear of turning off the consumer. Simply put, Google ads are very targeted and we see those every day.

      My concern here is that they are turning your vacation into a chore. I’m a total Type A personality, yet this still screams overkill.

  8. This letter has a lot of solid points that Disney seems intent not to address. The privacy issues are part of it, but I’m more concerned with the effect on the guest experience. A lot of the crowd control problems currently faced in the parks are caused by Fastpass, but I recognize its helpful effects in planning out your day. Part of this assistance was minimized when Disney started enforcing the return times, but that’s understandable because it sets up for this new service.

    This Fastpass+ service is not designed for the passionate Disney fan that goes frequently, tours effectively, park hops, and rides their favorite attractions multiple times in the same day. It’s set up for visitors who want to to do “The Disney thing” with their family and have “experiences”. They’ll ride a few big rides, meet some characters, and have a nice meal. These guests typically have a lot of money too. Disney is catering to that guest and not to its devoted fans. They’re also catering to people who don’t pay attention to attraction maintenance and don’t realize that quality control has taken a back seat.

    It’s a sad reflection on the state of the company, and I really hope that they modify this program based on guest feedback to at least retain daily Fastpasses and offer more flexibility. The current set-up is far too rigid to do anything but hinder the guest experience.

    • I think they’ve already made the Fastpass system worse with the strict 1 hour return windows. I really think that Fastpasses for attractions like Jungle Cruise, Buzz Lightyear, or some of the high capacity Fastpass+ offerings should have a much longer return window. They’re not distributing the total allocation of Fastpasses for those attractions, the backlog of the Fastpass queue shouldn’t be a concern.

  9. Semiquaver, thanks for the comments on the previous page. I don’t know enough about the issues surrounding maintenance other than when I can see something not working correctly.

    I had heard that staffing was less of an issue than a willingness by management to fix things. I have no idea if that’s true or if it’s simply fanboy nonsense.

  10. “Journey of the Little Mermaid: The attraction opened prior to the Flotsam and Jetsam animatronics working properly. They have remained switched off since then.”

    I was in the parks as recently as last week, and the Floatsam and Jetsam AA’s were working fine. I actually noticed their mouths moving and hearing their dialog for the first time since I first went on the ride back in October during dress rehearsals.

    • You are correct, I should have revised that as they have been turned on within the last month or so.

  11. I am an OCD vacation planner, the dining reservations while annoying aren’ t that bad. The thought of planning rides 6 months ahead of time is a bit much even for me. I like the sponteneity of choosing what attraction you want to go on next and it makes it relaxing even though a Disney vacation is not always relaxing. I think there should be limits on the fast pass+ without making it impossible to get fastpasses on the day of. I’m not sure if you can do both fast pass + ahead of time as well as still get fast passes the day of, and that to me would make a big difference if this whole thing will work. Flexibilty is important on vacation and I hope it doesn’t get lost. I agree that only time will tell and that they will continue to tweak things until the get it working efficiently. We just have to wait and see.

    As far as the selling information goes it says in their fine print that they’re not selling it. And not for nothing it’s the 21st century and there really isn’t any privacy, but hey we all still use facebook.

    Keep your fingers crossed everything works out for the best!

  12. Great article!

  13. I know I’m in the EXTREME minority among the MC staff regarding Fastpass+ but I’m actually really looking forward to the system. As somebody that really does like to plan out my vacations it’s going to be an amazing thing. I’m also willing to wait and see what happens when the system is fully rolled out and not jump to any conclusions.

    I do think it’s uses are going to be greater for WDW vs Disneyland since we all know Disneyland is a locals park. Unfortunately I think FP+ is going to create angry Disneyland AP’s who are going to start demanding things from front of the line CM’s. It will be a great thing for true vacationers however.

    Maybe I’m fine with the system because I likely won’t be using it anytime soon since our AP’s expire in May and we have no intention on renewing them anytime soon. But when we start planning our next FL vacation (hopefully next year sometime) we will certainly be utilizing all things FP+.

    I can’t imagine what a great selling point this will not only be for Disney travel but other travel agencies like our own Fairy Godmother Travel.

  14. Thanks for the letter, I too have concerns since it’s coneption. I was originally surveyed on all it’s parts as a top secret project 4 or 5 years ago. I had all the same ideas come up, as far as spontanaety, what happens to the FP if your plans change and you end up at a different park…does that take away from the guests trying to get FP that aren’t using the Mymagic…on and on…but I have warmed up to the idea as a Disneyland guest. I have to disagree with your front end plan as that does not accomodate out of town/state guests that are not staying on the property but caters to AP’s. As it seems there are too many local AP’s now that eat up the FP’s and don’t buy merchandise or dine, I would like to be able to use the MyMagic and at least have a few gaurantees and not have to fight the locals. We don’t always get to stay on property but that shouldn’t take away from our “guest” experience, I think that would get into preferential treatment, which I can’t imagine that’s what Walt wanted, or that Disney now intends. As it is just because you stay at WDW, doesn’t mean you are staing on the property. When we did go, we tried, but it was sold out and had to stay elsewhere. A friend has stayed at WDW in Dec and was chosen to participate and it was nothing but frustration and more so since she had special needs and was in a scooter. There was lack of coordination between rides and dining. Now your backend idea seemed more logical as adapting to the needs of the park. It doesn’t seem like this is going away anytime soon, I hope it works out since we can’t stop it. I also know they are working on their website and blog to be more user friendly.

  15. If/when Disney responds please post that as well.