I was perusing a 1972 Disney News researching another MiceChat article when I ran across this great ad for Walt Disney’s Magic Kingdom Club Family Shopper. When you’re used to seeing the Walt Disney Company taking advantage of every marketing opportunity it’s kind of odd to see this two page ad that focuses on just a few things. So, what was the Magic Kingdom Club?
Werner Weiss’ site, Yesterland, has a great article about the history of the Magic Kingdom Club.
Walt Disney’s Magic Kingdom Club (MKC) was created in 1957 as a unique marketing vehicle for the new Park. The Club offered discounted and special-value ticket media to the employees of large companies, industry and military throughout Southern California. It was an immediate win-win formula: MKC provided a free employee benefit while the participating organizations promoted Disneyland by distributing membership cards and materials. In many ways, MKC was the forerunner of today’s airline and hotel loyalty membership programs by instilling the sense of a special beneficial relationship.
Let’s take a look at some of the items Disney thought that Magic Kingdom Club members would want to purchase for the 1972 season.
Mickey Mouse Crystal Paperweight
This handsome, Belgium-cut crystal paper-weight features an inlaid glass caricature of Mickey Mouse. It’s the perfect idea to keep any desk in order. Each weight is specially hand crafted and is available to Magic Kingdom Club members exclusively. Family Shopper Price…$16.95
GAF “Klomp-It” Game
GAF was a corporate sponsor for Disney parks from 1970-1979 and was featured heavily in the advertisements in and about the parks. GAF sponsored any photo- or film-related shop and the ubiquitous photos spots (check out my article on the Kodak Photos Spots) throughout the parks.
This new children’s game features two, 3-Dimensional color View-Master kits starring the Disney characters at Disneyland and Walt Disney World. The game accommodates two to four players, and will add o your family’s holiday season enjoyment. Family Shopper Price…$5.95.
I love the image of the family playing the Klomp-It game. They’re at Disneyland and sitting at a table in front of the Mine Trains Through Nature’s Wonderland. Anyone know anything else about this game or have fond memories of it?
GAF Super 8 Movie Camera
This is a perfect way to record all your special family gatherings and memories. GAF’s new deluxe Super 8 Camera features:
-Low-light warning signal.
-New custom molded, pistol grip.
-Electric motor drive.
-Easy cartridge loading.
-Sturdy die-cast metal construction.
Your first roll of color film along with an invitation to join the Disneyland Film Club is included. Suggested retail price–$79.50. Family Shopper Special…$49.95
Every single one of these posters is fantastic and completely strange. I love that Disney was so eager to sell a product that was only on display at the Contemporary Resort. Especially since they were dated posters. My favorite has to be the Magic Kingdom Hours poster. Those two ladies look ready to take on the (Walt Disney) World!
Walt Disney World Poster Set. Another Magic Kingdom Club exclusive! This set of original Walt Disney World posters can now bring all of the beauty of this vacation resort into your own home. Printed exact;y as they appear in the Contemporary Resort Hotel, these 19″X26″ prints will make an attractive addition for any den, play room, or family room. Family Shopper Price…$7.50 a set.
Top of the World (check out my article on the Top of the World, here)
Contemporary Resort Towers
Sheila MacRae Sings
Dinner Dancing on the 15th Floor
Five dollar cover charge/reservations
Ski Show at the Polynesian Village Beach
Friday thru Monday Only 2, 4 & 7PM.
Trick Skiing, Jumps and Kite flying…Donald,
Goofy, Pluto and Peter Pan on Water Skis.
Cocktails, South Sea Feast & Exotic Show
Polynesian Village on the Beach
Magic Kingdom Hours
8a.m. to Midnight
2p.m. and 8p.m. Daily
You are invited to participate in the Walt Disney World Golf Championship
Two $5,000 Celebrity Pro-Am Tournaments
November 29, 1972
$150,000 Pro Tournament
November 30-December 3, 1972
Ask for Information
Fort Wilderness Campground
Trail Riding Daily
For Information “Touch 1″
Disney Character Tankard Set
This is a fun way to let the Disney characters star in your own home at refreshment time. The set of eight 12 oz. tumblers features Mickey Mouse, Minnie Mouse, Donald Duck, and Pluto. Tankard set available to MKC members. Family Shopper Price…$7.50/set.
Action Viewer and Cartridge Set
Imagine the thrill when your children discover Mickey Mouse, Donald Duck and Goofy under the tree on Christmas morning! Handsome, rugged, easy-to-use Movie Viewer, just snap in the Super 8 Cartridge and enjoy full color Walt Disney Movies – anywhere, indoors or out. Price includes Movie Viewer, and Cartridge with Walt Disney Cartoon, “The Lonesome Ghost.” Family Shopper Price…$5.50.
Additional Movie Cartridges also available. Choose from six Disney cartoons and classics:
A. Three Little Pigs
B. Good Scouts (Donald Duck and Nephews)
C. Snow White
E. 101 Dalmatians
Just in case you wanted to order…
I’m still surprised at the way that Disney marketed their characters and corporate sponsors before the advent of the Eisner synergy.
Which item would you have ordered for Christmas? Any thoughts on the “Klomp-It” game or the Disneyland Film Club?
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ImagiNERDing is written and edited by George Taylor
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