Walt Disney World Vintage Main Street USA Postcards

Written by George Taylor. Posted in Disney, Disney History, Disney Parks, Features, Imaginerding, Magic Kingdom, Walt Disney World

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Published on May 27, 2013 at 3:00 am with 9 Comments

We’re always on the lookout for collectibles, ephemera and other Walt Disney World oddities at ImagiNERDing. Postcards are a lot of fun, especially when they’re presented in a slightly different way. I queried Big-Brian (Walt Disney World History in Postcards) about this set and he assumed it was a pre-1980 release. Any thoughts?

A scan of the cover with the Main Street USA logo.

The Magic Kingdom’s fireworks pageantry becomes a spectacle of nighttime magic exploding high above beautiful Cinderella Castle. 0100-10100 A

I had to offer a hi-res scan of the logo. It’s simply fantastic. Since there were at least three other sets (maybe more), I would love to see the other logos. anyone out there have them? Check out my post on the maps of the Magic Kingdom to see some of the style difference.

The postcards are presented in a booklet format. Between the smaller version of the image and the larger is the actual postcard. There’s a perforation between the two images that occasionally lines up on the white border.

On the reverse of the page, you can see that the left side looks like a traditional postcard while the right side (after the perforation) has room for the addressee and the title of the postcard. That way you have a record of who you sent a postcard to.

Guests along Main Street’s double-deck omnibus enjoy the color and charm of America at the cross-roads of change. 0100-10100 B

I have to admit that I really miss the trees that lined Main Street, U.S.A. and the hub. Of course, when the Castle Forecourt Stage was built, the trees had to come down.

Main Street twinkles with the glow of a thousand lights, providing the perfect setting for evening dining and shopping. 0100-101000 C

This postcard has an example of the perforation on the left-hand side.

Futuristic monorail trains glide silently past an authentic side-wheel steamboat of a by-gone era, at the entrance to the Magic Kingdom. 0100-010100 D

Old-fashioned, narrow-gauge steam trains carry guests on grand-circle excursion tours around the Magic Kingdom. 0100-10100 E

This is one of my favorite postcards from the booklet. You can read about my obsession with West Center street, here.

Close your eyes and turn back the clock to…the turn of the century. Guests browse along Main Street, U.S.A, and relive the Victorian elegance of the Gay Nineties. 0100-10100 F

Swan boats! Not as cool as Bob-A-Round boats, but I’ll always take a good photo of a swan boat. I wonder what all those people in line for the Crystal Palace would say if they saw the current prices for breakfast with Pooh.

One of the first sights seen while taking a leisurely swan boat cruise, is the Crystal Palace. Just the place for dining in Victorian elegance. 0100-10100 G

On a leisurely horse-drawn journey down Main Street, U.S.A. guests window shop and enjoy the elegance of the “Victorian Seaboard” during turn-of-the-century America. 0100-10100 H

A lot of the shots have been seen in guidebooks and other media from the company. What made the set special to me was the presentation. So, these are the eight images that Walt Disney Productions chose to represent Main Street, U.S.A.? It’s interesting to see how often the word Victorian is used and the number of hyphens. They must’ve had a plethora of hyphens back in the day.

Do you have a favorite Disney World Postcard? Do you have any of the ones in this set?

ImagiNERDing is written and edited by George Taylor

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About George Taylor

George has been obsessed with Disney theme parks since the first time he saw a photo of the Haunted Mansion in the early 70s. He started writing about Disney in 2007 and has amassed one of the world's largest Disney-related libraries.

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  • http://micechat.com Dusty Sage

    This was a lot of fun George! Loved that cartoon type image of the Trolley. So 70′s looking.

    • George Taylor

      I was fortunate to find scans of the other logos. I love the reach that Mice Chat has. :)

      I might need to do another odds and ends post.

  • ti2gr

    What’s most amazing to me is how few strollers, ecv’s and wheelchairs there are. I also love the old Main Street in that the shops were unique like the pictured Hallmark Cards shop and the New Century Clock Shop instead of the huge Wal-Mart style “Emporium that is today.

    • George Taylor

      One of my favorite things to do is to scan photos for old shop signs.

      Thanks for the comment!

  • ChrisNJ

    thanks George for the great postcards.

    West Center Street was pretty. The reason I liked it was because it gave Main Street the feel of a real town with something to explore.

    • George Taylor

      I truly miss West Center Street. Sadly, we’ve seen some other places go “away” recently and there’s not a lot of documentation.

      Thanks for commenting. :)

  • Sparky

    I never got to see that majestic side wheel steamboat or the Swan Boats in person, so always love seeing photos of them. Thanks for sharing. I love seeing old postcards!

    • George Taylor

      I agree!

      The amount of water-based transports in the 1970s was pretty amazing.

  • tkvamme

    Very cool…this is something you do not often see when these books are offered for sale online…all of the images inside. There were recently a number of these booklets for sale on eBay…even a Liberty Square one.

    I do not happen to have that set, but as far as my favorite Disney World card…I did recently find a very cool 20,000 Leagues Under the Sea card. I blogged about it on my site just the other day (I don’t want to ruffle any feathers and post a link…just search for “Disney Postcards” in google…it should be the top “unsponsored” site, disney postcards dot com). Anyway…the postcard of the Nautilus is 0100-0243…and way cooler than the old 01110243 card…in my humble opinion.