MiceAge Disneyland Update: Mickey’s Boomtown

Written by MiceAge. Posted in Disney News, Disneyland Resort, MiceAge Update

Tagged: , , , , , , ,

frontpagepic_KY

Published on June 04, 2013 at 4:05 am with 78 Comments

With a predictable increase in ticket prices, Anaheim’s first price hike since the re-launch of California Adventure last June, the Disneyland Resort heads into the busy summer vacation months ready to tackle the growing crowds. In this update we’ll fill you in on some of the backstory behind the dry ice explosion in Toontown last week, spill the beans on where you’ll likely be sitting if you spring for one of those $1,000 ticket packages to the Lone Ranger premiere, as well as how the new attraction plans are firming up for Disneyland’s 60th Anniversary before they get announced (or not) at August’s D23 Expo.

Got that everything bagel toasted and slathered with cream cheese?  Have that 32oz tumbler of Tang™ mixed and chilled?  Then lets get to the news!

MICKEY’S BOOMTOWN

The dry ice explosion in Toontown last Tuesday was an unfortunate event, with the blame placed solely on a young Outdoor Vending (ODV) Cast Member who is still sitting in jail in lieu of $500,000 bail. Lost in most of the media coverage on the ensuing evacuation of Toontown is the fact that these dry ice bombs have been a common prank amongst the park’s vendors since the 1990’s, and it’s not unusual to have one go off somewhere during the average day when hundreds of ODV CM’s work a shift in the parks. The dry ice bombs, often using soft drink bottles, are usually placed in or under the carts themselves as a prank to scare the next CM arriving to work at the cart. The dry ice bombs can also be placed in nearby planters, or in the backstage break areas, and it should be noted that most CM’s try to plot their dry ice pranks when the park is closed or when they are in backstage areas away from park guests. It’s long been considered a badge of honor for new ODV CM’s to be “bombed” within their first few days on the job, after they’ve finished their training and arrive at a cart for their first real shift.

pic1

But the dry ice bomb that caused the Toontown scare was a particularly potent one, and it was unwisely placed inside a trash can. A Custodial CM had just arrived at the trash can and was in the process of emptying it, when the bomb went off inside the bag liner as it sat on the ground beside the trash can. It created a loud and sharp explosion as it ripped open the bag, and it startled nearby CM’s and park guests enough to cause a small panic. The CM’s who witnessed the explosion immediately called Disneyland’s emergency control center and reported it as a “small bomb” that had detonated, and Disneyland’s security team leapt into their well-rehearsed response to such an incident.

Within moments, the park’s duty manager called for the immediate evacuation of Toontown while the situation was assessed, radio calls went out alerting all park management to report to Toontown to help with crowd control and evacuation procedures, and the individual shops and attractions in Toontown began their own evacuation and lock down procedures that CM’s are trained on. In a very short amount of time, the entire Toontown area had been swept clear of all guests and non-essential CM’s and was cordoned off. And in the Social Media age, it only took a few minutes for word to spread that there had been an explosion in Toontown and the major media jumped on the story quickly. News helicopters were hovering over Disneyland within the hour, and the rest is history.

Disneyland Resort CM’s, particularly Attraction CM’s who have thorough emergency response training for each attraction facility they work at, are all trained on how to respond in emergencies that may require a partial or full park evacuation. Disney has three types of emergency responses that involve the clearing of a section of the park or the entire property itself, and the Toontown explosion triggered the activation of the most immediate response but confined it to only the Toontown area during the initial assessment. These types of evacuations and corralling of park guests into designated “safe havens” and CM’s into assigned “assembly areas” are usually trained as a likely response to a damaging earthquake, although the threat of man-made danger is also a consideration in the training.

In addition to the location-specific training for CM’s, twice a year the Disneyland Resort stages a large-scale emergency drill after park hours where hundreds of CM’s are enlisted to act as victims, complete with gory makeup to resemble mass injuries, while Disneyland’s own facilities and security teams alongside Anaheim fire and police departments practice their responses in setting up perimeters and triage units and communication systems. Much of that practice and training came into play during the Toontown incident, and Disneyland’s management and front line staff deserve commendation for reacting so quickly and so professionally, while keeping the response to a targeted area. The good news is that it was a prudent reaction to a classic vending prank gone wrong, and Toontown was reopened to park guests just a few hours later.

The executive team in TDA, many of whom have absolutely no experience working inside the theme parks in a front-line role, were amazed to learn that the dry ice bomb wasn’t a specific threat by a disgruntled CM, which was an assumption they were working under once it was learned exactly what the “bomb” was made of. Instead, it took a while for the ODV management to admit to the suits that they know all about these dry ice bombs, and some of the young managers probably pulled off a few similar stunts earlier in their ODV careers. But you can bet that the practice of playing around with dry ice, either inside the park or in backstage areas, is now under intense scrutiny in ODV. The innocent era of dry ice bombs as common pranks for ODV Cast Members quickly came to an end last Tuesday with the evacuation of Toontown.

LONELY RANGER

With that minor media attention now past, TDA and Burbank are focused intensely on the upcoming Lone Ranger movie premiere we had leaked in a previous update. The Burbank team at the Studios just loves to throw these huge movie premieres in Anaheim, after the Disneyland team pulled off a series of four flawless premiere parties for the various Pirates movies in the last decade. And now it’s DCA’s turn, with the gorgeous Buena Vista Street creating a perfect setting for traditional red carpet Hollywood glamor.

pic

There’s just one problem; unlike the Pirates events that used a massive outdoor arena seating over 3,000 along the Rivers of America, the Hyperion Theater only seats 2,000 and that’s not enough to host all the industry insiders and Hollywood hangers-on that turn up for these events. The solution will be for the premiere to be split between two theaters, with those lower on the Tinseltown totem pole being assigned a seat in the MuppetVision Theater while the A-listers get a seat in the Hyperion Theater.

The mere mortals who are buying the $1,000 ticket package will also be seated in MuppetVision. They’ll try to mitigate concerns about being in the “wrong theater” by parking a real steam train right in front of MuppetVision and having the film’s celebrities walk the red carpet directly in front of MuppetVision on their way to the Hyperion Theater up the street. The Lone Ranger’s white steed, Silver, will also be there on the red carpet. And some may want to purchase the $1,000 package if only to have several hours of exclusive access to Cars Land after the film; for some Disney fans, a short wait for Radiator Springs Racers could be worth the indignity of being seated in MuppetVision.

As usually happens with these big move premieres, the prep work will be messy and take days to set up and it might be best to avoid DCA entirely from June 19th through the 22nd, unless you want to see the red carpet arrivals on Saturday afternoon. Even then, space for red carpet viewing will be very limited, most of DCA will close early that day, and they’ll reopen the old backstage park entrance behind Soarin’ that had been used for a year before Buena Vista Street construction was completed.

THIRD TIME A CHARM?

pic

Once the movie premiere is cleaned up by Monday the 24th, it’s onward toward the usual busy summer vacation months for Anaheim. But in early August the entire Walt Disney Company’s attention will focus back on Anaheim again as the next D23 Expo kicks off in the Anaheim convention center. The Expo will continue with a similar format, although organizers are promising they’ve heard the complaints about long lines and sold out venues and will respond with bigger auditoriums and more efficient crowd control. The Burbank planners are promising to get it right this time. At 1.1 Million square feet, the Anaheim Convention Center is the largest convention facility on the West Coast and most of the Expo venues have the ability to be expanded easily if Disney wants to pay for additional square footage.

Burbank bosses have given fresh scrutiny to the entire D23 business plan, and if the 2013 D23 Expo doesn’t pull in solid numbers and strong buzz for the company it could be the last Expo, at least in this massive Anaheim format. The ugly visuals of long lines and the prospect of the company’s most devoted fans Tweeting complaints each day about over-booked auditoriums and sold-out sessions doesn’t help D23’s case. D23’s planners would be smart to tap into all the professional expertise sitting across the street at Disneyland, where the operations teams there have decades of experience working with huge crowds and long lines and keeping them reasonably happy.

pic

Of course, any complaints about the Expo can be mitigated by a few big announcements of major new attractions coming to the theme parks. That’s the stuff that really creates the biggest buzz out of D23 Expo, and the rather lackluster theme park announcements from the 2011 Expo didn’t impress too many fans and left them focused on the Expo’s shortcomings. This D23 Expo could offer up several big E Ticket announcements for both Anaheim and Orlando. We’ve told you about the plans for a Monsters Inc. door coaster for DCA, turning the existing Hollywood Studios sub-land at DCA into a Monstropolis land. And there’s also the Tomorrowland reboot for Disneyland that has moved from the front burner to the back burner so many times we’ve lost count. Add to those Anaheim projects the three possible scenarios to give Disney’s Hollywood Studios at WDW a DCA-style makeover; varying from DCA’s big budget of 1+ Billion to a much more modestly budgeted makeover that still has Team Disney Orlando feeling gun shy, and there’s several big E-Ticket announcements that could be made at D23 Expo this year.

But then there’s also several smaller projects, all makeovers to existing attractions that are quickly gaining favor to beef up the plans for Disneyland’s 60th Anniversary in 2015. The first project is a remake of Soarin’ Over California for DCA, with the original film switching to a digital HD format and taking off for entirely new destinations. With a current working title of “Soarin’ The World”, the new footage will be filmed over some of the planet’s most famous icons and was originally set to debut first in Shanghai Disneyland’s Adventureland section in late 2015, with a clone going in to Tokyo DisneySea’s Port Discovery section. But now the plan is to take the basic world-tour concept to the other existing Soarin’ attractions in Anaheim and Orlando. And for Anaheim, they’d film a new ending segment that would have the theater end their world tour with a new HD flyover of both DCA and Disneyland.

The date for this new Soarin’ filming has already been chosen, in order to secure the proper permits and assure that the Resort looks its best from the air. On the evening of March 12th, 2014, Imagineering will fly an HD Omnimax camera in a helicopter over and around the Resort area for several hours capturing the best nighttime shots for the attraction’s new finale’. The re-launched Soarin’ The World would then debut in 2015 as part of the Anaheim properties 60th Anniversary. The new ride film would also allow WDI to go in and re-theme the Soarin’ building and surrounding Condor Flats section of DCA to the same vintage timeframe that nearby Grizzly River Run received last year. While the new film would also be installed for the Epcot version, the contemporary airport theme of the Florida version would remain the same.

But it wouldn’t just be DCA getting refreshed rides for Disneyland’s birthday. The one project that has been delayed and rethought multiple times in the last three years, fixing the outdoor track at Alice In Wonderland, has spawned an even bigger idea. The replacement of the track at Alice In Wonderland is back on again, and a shorter and wider track that hugs the building more and is completely up to fall-protection standards would be installed this winter. Alice is tentatively slated to close in January, 2014 and then reopen by late May with a new track.

But the plan to fix Alice that had been debated in both TDA and at WDI for the past several years brought attention to all of Fantasyland’s five classic dark rides. While they were all rebuilt for the New Fantasyland in 1983, and have received several nice technology upgrades over the last decade, they are still showing their age. The likely proposal now has Disneyland closing each dark ride for several months throughout 2014 and early ’15, starting with Alice, while installing upgraded animatronics, lighting and audio, plus all-new digital special effects. The result would be the classic Disney dark ride reborn for the 21st century, marketed to celebrate Disneyland’s 60th.

Only Disneyland has the entire library of classic Walt-era dark rides, with eight dark rides total in both DCA and Disneyland, five of them packed in together in central Fantasyland. The rest of Disney’s magic kingdoms around the world only have one or two classic dark rides left, and the Orlando versions in particular are not in good shape cosmetically. Anaheim has taken loving care of their Fantasyland dark rides, especially with the small tech upgrades of recent years, but both WDI and TDA feel that they are looking quite dated to modern audiences and are coasting on fumes of nostalgia.

The project to fix Alice In Wonderland’s outdoor track will happen regardless, but if the plan to cosmetically upgrade every other Fantasyland dark ride gets the green light this summer, it could be one of the featured announcements at D23 Expo. And if Disney’s marketing team can find a way to flog minor things like new ear hats or a new dessert menu as a reason to visit the park under the lame “Limited Time Magic” banner, then surely they could play up sparkling refreshes of famous and beloved Walt-era dark rides as a decent 60th Anniversary campaign. Along with new fireworks and a parade, of course.

MICECHAT PODCAST

Don’t forget to put on your headphones and take a listen to the latest MiceChat podcast!

Direct Download  |   Subscribe on iTunes


OH-KAY!  That should do it for this week.  Are you looking forward to the D23 Expo? Would a refreshed and updated Fantasyland be a good draw? Would you pay $1,000 to sit in an overflow theater for a movie premiere?  See you all soon!

About MiceAge

The MiceAge crew was started by Al Lutz in 2003, and is committed to bringing you the inside Disney story that you just can't get anywhere else. As much as we'd all like to see more frequent rumor updates on the site, we only publish when reliable news and rumors are available to share. Generally, you'll find a new MiceAge news update from Al and crew once or twice a month on Tuesdays. The MiceAge news Editor can be reached at: [email protected]

Browse Archived Articles by

  • toonaspie

    I love the idea for upgrading all the Fantasyland dark rides by the 60th. Can they upgrade Pooh too while they’re at it? I know it’s a young ride but it’s animatronics and setup were out of date before the ride was even created.

  • BrerRabbit

    sooooo i worked in vending for almost 4 years as a core trainer from 2008-2012 and not once did anybody i encountered even joke around while using dry ice. we had a minor explosion over by tower once in 2009 when a new hire thought it would help his cast water get colder faster, but to my knowledge that was it.

    • Monoautorail

      I worked in the park for 6 years (granted, not in ODV), and never heard even a hint of CO2 bomb issues in ODV or anywhere else. It’s very hard to imagine a pervasive culture of regular CO2 devices popping all over the place, but no one ever heard or spoke of it in any way.

      And since possessing and using CO2 bombs (and even just possessing the materials to make one with intent to do so) have long been felonies in CA, it is impossible to accept the farsical representation that there was a long history of their being used as pranks, known to park managers, but with no effort whatever to stop the practice.

    • Westsider

      There were several dry ice bombs at the vending carts in Frontierland near the Twain dock last summer. I think its the troublemakers who do them, so it depends on the crowd of CM’s you run with if you know about it or not. Usually it’s just a loud “pop” and that’s it.

    • KennyVee

      I’m with these guys. I worked in ODV in the 90s and 2000s, and not once did we have problems with dry ice bombs. Nobody to my knowledge was setting them off, even after hours, there was no “badge of honor” for getting bombed. I don’t know where you are getting this information, MiceChat, but it’s a complete fabrication.

  • http://micechat.com Dusty Sage

    I LOVE the idea of upgraded Fantasyland attractions. If they can’t build a new E-Ticket in time for the 60th, major upgrades to the existing attractions would be welcome. Though, they REALLY need to get a major new attraction green lit for Disneyland as soon as possible. It’s been nearly two decades since the last all new major (I don’t count Rocket Rods) Disneyland E-Ticket attraction. That’s way too long.

    Looking forward to see what they are willing to announce in time for the D23 Expo.

    • Eric Davis

      so we aren’t counting the subs anymore either? lol

      • http://micechat.com Dusty Sage

        1) it was already there.
        2) I just don’t see it as an E-Ticket. It’s more like a wet dark ride.

        Sadly, the Nemo Subs are disappointing. They should never have tried to shoehorn Nemo into this attraction. It would have been much better as Atlantis or just a reimagination of the exploration of liquid space. Adding PIXAR doesn’t automatically make things better. ;-)

    • LoveStallion

      I love the idea of upgraded Fantasyland attractions, but I can already envision the cars on Alice leaving the building, making a hard left, and then just straight down into the Cheshire Cat tunnel while hugging the wall. Unfortunate, to be sure.

      • SpectroMan

        Same here. If this results in a much shorter descent on the leaves, it will be a huge loss for Disneyland, for sure. It’s bad enough that Alice has never been duplicated (weird to say, since I hate cloning) but then to ruin the original path? Really a shame.

    • Bruce Bergman

      They need to start adding D and E attractions,and more important *not* closing an older attraction at the same time. The only way to grow revenues at an established park is to grow the numbers that can come through the gates every day, and the daily capacity of the park has been dropping because there’s no place to put people.

      Like it or don’t, Peoplemover captured 1000+ people at a time and kept them busy and off the walkways for 20 minutes. Same for Circlevision, Country Bear, Hunchback FoF, Motorboats, Skyway, etc. Lots of big and small people-catchers coming and going to “hold the labor costs steady” instead of staying and growing the overall gate capacity and hence the bottom-line profits.

      –<>–

  • Susan Hughes

    A couple of months ago I received an online survey from The Disneyland Resort. The entire survey focused on the building of a Star Wars Land at Disneyland. Questions ranged from which planets I would like to see in the new land, to which characters i would like to meet.
    But other than this survey, I haven’t heard anything even hinting of a Star Wars Land coming to Disneyland. Could this be one of the surprise announcements at D23?

    • pineapplewhipaddict

      I know someone who got a survey from them like that too. The space in Tomorrowland is really tight, but it wouldn’t surprise me if they’re seriously considering adding in a bunch of Star Wars attractions.

  • Ian P

    I really don’t agree with this statement “innocent era of dry ice bombs’.
    It really should be the “stupid, dangerous and inconsiderate era of dry ice bombs”
    There is no justification for reckless risk taking like this.
    Regardless of if it is backstage or not, fools who make bombs are putting others and not their own health at risk. It would be all to easy to lose an eye from flying plastic.

  • http://www.inparkmagazine.com Joseph Kleiman

    An HD Omnimax camera? There’s no such thing.

    • Disneymike

      An Omnimax camera is basically an Imax camera with a fisheye lens.

      • http://www.inparkmagazine.com Joseph Kleiman

        IMAX films are projected on a dome with a fisheye lens. They’re not filmed with one. My guess is if the attraction is upgrading to IMAX laser projection, the footage will be shot with an IMAX camera at 48fps. If they go with a different digital system, like Universal did when it switched from a single IMAX projector for BTTF to 6 Sony 4K digital projectors for the Simpsons, a 5K RED should do the job. But again, there’s no such thing as an OMNIMAX camera.

  • eicarr

    If that is the case with staff pranks than its a shame that guy is plastered all over the news like a terrorist. “Bombings”and “price hike” TV coverage has not been a good PR way to start the summer.

    Finally a refurbishment I could get excited about. Refreshed dark rides would get me to make a DL trip unlike another ride based on monsters inc.

    If they don’t announce an e ticket Tomorrowland soon…

  • Tomorrowland_1967

    There is one word that starts with “P” and “R” where Tomorrowland is concerned … and it is not PROGRESS. It’s PROCRASTINATION!

    A big project for DL would get my attention, with the D23 expos …. looks like I’ll avoid this year’s as well! I’m so sick of the co. dragging their heals with Tomorrowland. It’s disappointing!

  • sjdimon

    Upgrades to the Fantasyland attractions would be a great “vote of confidence” for these classic attractions. It would be wonderful to see some enhacements to all of these, and if done on a staggered schedule it would not be nearly as disruptive as closing an entire land area would be. I don’t understand why they keep pushing the tomorrowland do-over further and further out – eventually someone is going to have to step forward and start moving on that project (is this time to be worried that Tony Baxter is no longer there?)

    • sonnyk155

      Maybe the Imagineers can’t imagine far enough into the future that the E-ticket rides need to be, so that when installed, they’re not outdated?

  • CLHimelberger

    As a Charter Member of D23 who has attended both D23 Expos, it pains me to skip the 3rd Expo. D23 suits may state that they have heard the complaints regarding the problems at the Expos, but I am not confident that the next Expo will have any improvements. The lucky few who were able to snag the high priced Sorcerer packages will be the only members who can really enjoy the event without standing in line for hours and yet missing so much of the event due to lines ! I hope that for those attending, it will be much improved !

  • Tielo

    The difference between Universal Orlando and Disney Land in serving dry ice drinks is amazing.
    ;-)

    • Eric Davis

      this made me laugh out loud!

  • bearytrek

    maybe they can tie in those light-up mouse ears to work simultaneously with the upgraded dark rides…

    • DLFan1995

      PLEASE NO!!!!!

  • Geezer

    The dry-ice bomb was a VERY stupid idea. With the Boston bomb still fresh in everyone’s minds, it’s lucky there weren’t any injuries from a panicked crowd or someone having a heart attack. On the other hand, I really don’t think this kid should spend time in jail for a thoughtless stunt. Fire him, and give him some serious time doing community service work.

    I’m very skeptical about the updates to the classic dark rides. They certainly didn’t show us any imagination with their pitiful Pooh clone. Old is not necessarily bad and I’m tired of them using cheap rehabs as a marketing tool to keep from spending money on DL. 18 years since the last real E-Ticket attraction is far too long. When they added the last one, Premium Annual passes were $145 a year.

  • Meville

    Thanks for the update, some great insight to the furture of the DLR.

    Also, I can not help but feel a bit bad for CM accused of the Dry Ice bomb, yes he did a dumb thing, yes people could have been hurt and yes people were scared, but there are some people who are charged with Rape and have bail set lower than $500k. Seams excessive.

    • bigwavedave

      Agreed the kid something made a dumbass choice fire him fine him and let him go. This had been going on for decades. This kid just did it in the wrong spot at the wrong time. Had this gone off after hours no one would have made anything of it

  • FredSimmons

    I would expect anyone who paid $1,000 for a ticket to attend the premiere, and then found themselves shut out of the actual premiere at the Hyperion and exiled to a Muppet theatre, would demand a refund.

    As for rising admission prices to the parks, you can bet your last dollar that as long as Disneyland keeps being crowded, prices will continue to rise. After all, the park is ideal when it’s not overcrowded, so Disney has an incentive to keep the crowds down (and the customers happy). And if they can do that AND get higher prices at the same time, that’s a win-win situation for them.

    The only problem is that if they raise the prices to lower crowds at the peak season, those same high prices could drive away needed visitors during the less-crowded periods.

    I think the solution is simple: Charge more on crowded days, and less on uncrowded days. Forget the idea of one ticket price all year. Adjust prices according to demand.

    They know in advance what days will be crowded and when the park will be near-empty, so if they simply offered significantly lower prices on their uncrowded days (and/or significantly higher prices on their busy days), many people would reschedule their visits to take advantage of the lower prices, which would, in turn, lessen the crowding problem on busy days. If they can fine tune it properly, they could end up with a perfect crowd for most days, instead of having an insanely crowded park one day, and a near-empty park the next.

    They already do this, in a way, via their blackout dates on annual passes, but that doesn’t address the problem of the majority of visitors without passes.

    (Also, there’s the matter of poorer families who would love to take their kids to DL but simply can’t afford it. Lower-priced days would help ameliorate that problem.)

    • Monoautorail

      Since the vast majority of guests prepurchase admission media and don’t buy it the day of the visit, a fluctuating pricing model would essentially require date-specific ticket sales–which would in effect require every single guest planning to visit (except those walking up to the ticket booths to buy admission) to have pre-reserved the date they will be there. That doesn’t work very well for lots of people–plans often need to be adjusted–and creates an entry nightmare.

      “I’m sorry ma’am, but this ticket is $4.75 too low to allow admission today. Please step over to that [ticket booth / kiosk] and purchase the necessary ticket upgrade.”

      Or worse–they give the option of linking a credit card, so that if you use it on the “wrong” day, it automatically charges the difference. Imagine the complaining. Of course, if you use your ticket on a cheaper day, there’d be no refund . . . .

      [And, yes, I'm aware that seasonal pricing is doable and done elsewhere. But it brings its own problems and would freak out the Disneyland populace . . . .]

    • http://micechat.com Dusty Sage

      I do think we’ll eventually see tiered pricing, just like they do with hotel rooms. It makes sense.