Hello, and welcome to Dateline Disney World! I have to apologize for heading to Magic Kingdom again this week, but Starbucks on Main Street USA has opened, and was most definitely the biggest news story of the week, so we have a detailed report of that. Over 50 photos for you, so let’s go!

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Welcome to the Magic Kingdom!

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The statue of Roy and Minnie is still over near the bathrooms. Maybe soon they’ll also move the plaque explaining the statue?

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This week, Disney opened up its first Florida based Starbucks in the parks. It replaced the Main Street Bakery, although the name is still the same. Starbucks is planned to go into the other three parks as well, with construction already underway for it at Epcot at the old FountainView location.

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Cast Members were outside the new location very excited to help guests out.

Once inside, you can see that the building looks quite different than what was there before, but still feels like it has always been there.

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Notice now that the old seating area has been turned into a mirror image of the ordering area on the left, to double capacity for the food and beverages.

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The details inside the building are great, with lots of old time pictures and props.

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Once entering the queue, you get a menu from the CMs.

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Cereal is available.

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Starbucks VIA and coffee bags are also for sale.

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Typical Disney style grab and go.

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Lovely lighting.

The pastries that you will find here are what you would normally get at any other Starbucks location, nothing exclusive to Disney, nothing that used to be at this bakery location.

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When you get a pastry, the bag has Starbucks on one side, and Disney Parks on the other.

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The receipt also has a link to a survey to let Disney get your feedback. I did the survey in a very honest fashion, and I suggest you all do the same if you get to visit.

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The coffee cups also feature Starbucks on one side, and Disney on the other.

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I have mixed feelings about the Starbucks Bakery. I’ll start with the good. First, the coffee that used to be served in the parks was pretty awful. Being able to get a good cup of joe is fantastic. Starbucks also provides a MUCH wider variety of coffee based drinks, with frappes, specialty coffees, teas, smoothies, fruit based drinks, and more. This also provides a great option for those with lactose intolerances. The Cast Members here all had fantastic attitudes, and were all really enthusiastic about serving these beverages to guests. The building also feels like something that has kind of just always been there, which is excellent. The signage doesn’t scream Starbucks, either. I overheard some guests who were standing right in front of the bakery wondering where people were getting Starbucks coffee from. Utilizing the whole room for serving and making beverages also doubles the capacity in what will undoubtedly be a very popular place to visit.

For the bad, I will say that when I visited, the service was pretty slow. All I ordered was an iced coffee, and it took probably close to 7-10 minutes for me to get it after paying. Some will be upset that the seating area is gone in order to increase capacity. I can understand some of this, but at the same time, efficiency is always of importance. There has also been some outrage over the lack of Disney dishes here, with everything being like a typical Starbucks you can visit at home. This location is more like a regular Starbucks than what was done out at Disney California Adventure. Unfortunately, I feel this will be the standard for the WDW Starbucks locations. But for those looking for cinnamon rolls, you can still get them at Gaston’s, and you can still get Ice Cream Cookie Sandwiches at Sleepy Hollow Refreshments in Liberty Square. So it isn’t like out favorites are gone forever. For those who are concerned that Starbucks doesn’t fit with Main Street, Coca Cola has been a sponsor for YEARS in the parks, you don’t hear folks complain about that.

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Yep, Edy’s ice cream. I would argue that the Edy’s signage is less period appropriate and sticks out substantially more than the Starbucks signs do. Overall, there are both pros and cons to this change, but I think the pros well outweigh the cons, and that this Starbucks will be a large success. I look forward to many more delicious iced coffees on hot, Florida days!

Here are some quick shots of the Seven Dwarfs Mine Train from this week.

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This fella doesn’t want to wait for Be Our Guest.

Also, progress continues on Prince Eric’s village, with what looks like more steel and a new mast or piece of a boat rising in the center.

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Some nice flowers blooming near the new castle walls.

From a merchandise perspective, these magnets that I have never seen before are pretty great.

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At $5 a piece, they are a little pricey, but I’m a huge fan of the attraction posters, so I’ll be purchasing them soon.

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Well, that wraps things up for this week! How do you all feel about Starbucks now that guests have entered and you can see all the changes? Let us know in the comments!!

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If you enjoyed the column, especially the photos, and you want to check out more photos and tutorials on Disney photography, please check out my photo site, [URL=”http://www.DisneyPhotographyBlog.com”]Disney Photography Blog[/URL]. And if you like listening more than reading, you can hear us talk about Disney and photography on my podcast, [URL=”http://www.ISO5571.com”]ISO5571[/URL]

  • Tielo

    The dwarf coaster is looking nice. Are they going to theme the track itself like they did with disco yeti mountain? And how are they going to dress the round window with the metal beams behind it?

  • davidrusk

    Enjoyed the article and photos. I didn’t want to see Market Street change. I’m very disappointed they removed the seating area as it was a tradition for our family to stop in Market Street and sit down for a cinnamon roll and coffee. However, the little kids of today and those to come will never know Market Street to be anything but a Starbucks so eventually it won’t be an issue.

    • The loss of indoor seating is the main negative. This is Florida with high heat, humidity and occasional torrential downpours. Having a covered spot to sit and enjoy a snack or beverage is most welcome. It seems to me that they’ve left that important detail out of this project. Get your drink and get out! 😉

      • red014

        I just figured this out… It will force people in the Main Street area to not sit down with their drinks, but walk around and shop for relief from the weather.

  • Park Hopper

    I Just have to point out that Coca Cola was actually around c. 1900, so it’s a pretty good fit for Main Street, nothing anachronistic about it.

    I also want to say I have no problem with Starbucks on Main Street as long as its done well. I have to say I was never a fan of the old bakery, and from the photos, this version doesn’t seam any better or worse. The lack of seating is regrettable, though.

  • Rockwell3564

    Is the Roy Disney statue tied down? I want to go to the Magic Kingdom early one morning and move it to its proper place!

    • tofubeast

      I like the way you think! Let’s rally up a few people and move that bench!!!!

      Thanks for the update this week. Now I want a toffee nut latte. Mine train is looking better and better each week!

    • Gullywhumper

      I’ll help!

      • Gullywhumper

        Lets move that bench!

  • trebor13

    I’m bummed I didn’t notice those magnets when I was there a couple of weeks ago.

  • Truecoat

    I collect magnets of places I’ve been or rides I’ve been on when it comes to theme parks. I haven’t been able to find a decent magnet at Disney (either coast) in quite a long time. I prob won’t be back until late summer next year and I hope these are around or some others like it.

  • KENfromOC

    Nice report! Yes, our DCA Starbucks locations offers both the Starbucks and 3-Pigs fare, which is great. As you pointed out, sponsored locations (Coke) have been around since Disneyland began. Looking back at Disneyland’s Sunkist, Welch’s, Hill Bros. and Carnation as examples (and then there was McDonald’s as well!).
    I think Starbucks is a great fit. People know of it, and it offers a very familiar experience and fare that fit into the Disney mold quite well.

  • wdwprince

    The only negative for me is the removal of indoor seating. As for expediting business, EVERYTHING is slow in WDW (and in Orlando). I don’t know that it will speed up lines to have all counter space and no seating.

    It was tradition for me to sit in the bakery and get one last snack before exiting the park. To now make it grab and go makes the experience feel very modern urban, not turn of the century urban.

    Bring back the chairs and tables.

  • From the photos the Starbucks looks fine. Though I’m not overwhelmed by the implementation. It’s really just a huge room with a giant queue and some vintage items decorating the walls.

    Shops on the Main Street of old would have been built to look like an idealized version of the place it was supposed to be. So a bakery would have ovens and fancy vintage espresso machines and things that mimic the ideal (or studio) version of a classy bakery. Whereas, the current version just takes items which evoke the period and anchor them to the wall. It isn’t a huge deal breaker, but it is another step away from place-making. Main Street at WDW has been significantly eroded over the years. This does not seem to be a step up, but rather an inoffensive step to the side (or even a step down).

    Having Starbucks itself on Main Street (or any other sponsor) does NOT bother me. It has always been that way. It’s the implementation which is more important to me. I’m looking forward to my usual decaf soy vanilla latte on my next trip to the Magic Kingdom.

    • Professor Brainard

      Well said, Dusty.

  • JCSkipr79

    Noone ever complained over Coke? Hmmm cant imagine why. Maybe cause Coca Cola IS FROM the period Walt and Roy were born and raised……..

  • Bill

    Those poster magnets came out a long time ago as part of a 4 pack. Interesting that they’re selling them individually now for a much higher price.

  • Amy VandenBoogert

    I like those magnets! I may have to pick up one or two for my already crowded fridge.

    And looking forward to trying out the new Starbucks. Nice to have a couple options for decent coffee in the parks now (at Epcot we also have Joffrey’s, which I’ve been a fan of for several years).

  • JiminyCricketFan

    Thanks for a great report. Boy, the work on that coaster looks like it’s taking such a long time. I am glad there is progress, but it feels like there’s just a minor amount of difference each week. The few rocks that look like they’re painted look really fake, too.

  • QPerth

    Another great update thanks Cory.

    I think Starbucks on Main Street is fine, and surely better coffee from whative read from people. Sure, I think they could have added a BIT more theming, but from the looks of it it could have been worse. And yes, branding have been in the Parks since day one. Move on. If its dine WELL, it helps with products and financing. That Edy’s Ice Cream picture is the FIRST I’ve heard of that brand (I’m in Australia), and that signage is shockingly unthemed and does not fit at all. Why is no-one up and arms over that!?!

  • OriginalMousekteer

    OMFG!!!

    It’s the BAKERY THAT ATE MAIN STREET!!!

    This is incredible, even for Florida. They have effectively quadrupled the size of the original Sara Lee MS Bakery. They doubled it in the last decade by taking over the original Arribas Bros. Crystal Arts/Rubui Silhouette Studio and converting it into Bakery seating, while retaining all of the original Bakery space as expanded service counter. Now they have converted the “new” seating area into a mirror-image service counter and queue.

    They have totally got this back-asswards (just as they did in CA with Jolly Holliday/Market House/Gibson Girl). What they should have done is move Arribas into the original Bakery space and make the new Bakery/Starbucks out of the original Crystal Arts and Market House with seating extending back into the old Jewelry and Plush shops on East Center Street. I don’t know what they have outside on E. Center, but they could potentially put seating there, too. (Are the Rubio Artists still there any more–I’ve lost track).

    This is absolutely the dumbest thing I’ve seen them do in a long, long time.

  • Gregg Condon

    Great stuff Cory. I agree with you, the Starbucks looks fine and yes, getting that Ice Coffee will be great!!!

    I’m still shocked to see how slowly Seven Dwarfs is coming along. Really wish Disney would put in some OT to get the ride open!!

  • Amy VandenBoogert

    Checked out the Starbucks and was quite pleased with it. Was hearing they were really slow getting drinks made last week, but on my visit this week I had my drink in my hand within 5 minutes of paying… and they were BUSY (was an hour after park opening)! So nice to enjoy my iced caramel macchiato while strolling through the park.