Today’s Wheel of Years has stopped at 1955. Most Disneyland fans typically assume that all Disneyland attractions have always been designed by Walt Disney Imagineering (WDI), and also manufactured and installed by Disney’s own shops and construction departments. Not entirely true. Walt Disney’s original personal company, WED Enterprises, Inc. (WED) did all the original design development of Disneyland, while the Walt Disney Productions Studio Machine Shop both built and contracted the attraction rides. Roger Broggie Sr., Walt’s mechanical engineering guru, directed all the manufacture of the Disney-built rides, while outside contractors built a number the original 1955 rides.

Arrow Development, then located in Mountain View California, engineered, built, and installed six rides; Mad Tea Party, Snow White’s Adventures, Mr. Toad’s Wild Ride, King Arthur Carousel, Dumbo Flying Elephants, and the Casey Jr. Circus Train. Every one of these attractions have operated continuously since opening day 1955, albeit with periodic improvements and re-locations. So just who was Arrow Development? Robert R. Reynolds, Northern Lights Publishing, describes the complete history of Arrow in his 1999 book Roller Coasters, Flumes, and Flying Saucers. It’s also a story of the two most influential mechanical creators in my design career, Ed Morgan and Karl Bacon.


In 1946 two World War II veterans, Ed Morgan and Karl Bacon, formed a small machine shop that they named Arrow Development. The two men built their company around the slowly growing amusement park industry. Their shop was first located at 243 Moffett Boulevard, just north of Downtown Mountain View. They started out small, building merry-go-rounds and other rides for local amusement parks. In 1953 they were contacted by Walt Disney, who was just beginning to plan a new type of amusement park, the “theme park” we all know today as Disneyland. Disney admired Arrow’s work, and hired the company to help design and build the ride systems for many of Disneyland’s original and early rides

Except for the Carousel, which was a modified 1922 Dentzel from Toronto Canada, all the other rides were prototype one-of-a-kind, which meant that all the developmental testing was to be done by our Disneyland guests! In those days, guys like Ed and Karl would build stuff before they could get the chance to make drawings in case the ride was going to be duplicated. The Mr.Toad cars are an example. Ed built the first one to show to Walt based on Disney artist Bruce Bushman’s sketch. WED then ordered twelve cars, so Ed lofted up some shop templates to cut out the metal shapes, then form and weld them up. No engineering drawings were ever made! I have Winky, the first of the twelve Mr. Toad Cars, in my dining room. The sight of Winky every morning reminds me of what wonderful guys Ed and Karl were to Disneyland’s early success.


As a side note, Ed had me fly up to Mountain View for the day in October 1959 to help Arrow design a new line of amusement ride cars for their ongoing other customers. They had a bunch of chassis bits and pieces laid out on their shop floor, including an engine, wheels, and axles. Just stuff propped up on boxes in a spatial general arrangement. I was to look at the pile of items and sketch a body to fit over the the mess, marking chalk lines on the floor in lieu of paper engineering documents. Boy was that ever fast! Everything done in a few hours. I never forgot their “quick engineering documentation” methods and used them many times later in my designs to get something built real fast. Shop guys always loved this system – they could start building the parts on the spot. No engineers, no drawings, no document control or contract approvals – just get going right now.

During a number of visits to Arrow with Roger Broggie Sr. from January 1958 thru February 1969, I was able to learn so much more about how Ed and Karl worked. Example; at Disney we typically made large engineering drawings containing multiple parts, as well as large completed assemblies. This meant that shop guys would have to do what’s called “take-offs”, thus making individual part drawings from bigger ones.


But Ed’s drafters would not only make big assembly drawings, they’d draft up little 8.5 x 11 drawings of a single part as well. These little drawings would be clipped to a clothes line over their fabrication machinery for guidance. No need for a thick set of big formal engineering drawings. Speak about direct simplicity – Ed and Karl were practical realists very aware of efficient manufacture. I used this method exclusively when I engineered and made production drawings for every project I later did for twenty years as GurrDesign, Inc. The Las Vegas jobs, like the Pirate Battle Show were all done real fast and simple using the “Ed and Karl” trick. Way more fun than the full Federal Engineering Document Protocol common at Disney and other large organizations.


After the successful debut of Arrow’s first six Disneyland rides, WED contracted Arrow for many more rides; Midget Autopia, Alice in Wonderland, Matterhorn Bobsleds and Track, Flying Saucers, It’s a Small World, Pirates of The Caribbean, Adventure Thru Inner Space, and the Haunted Mansion. After construction of the Matterhorn, Disney bought a third of Arrow Development, and moved the company to a larger plant at 1555 Plymouth Street in the North Bayshore Area. At the new location Arrow went on to develop new ride systems for Disney. Arrow also manufactured many models of the the MkVII Autopia Cars to my drawings. Arrow built a lot of Disney ride equipment for the New York World’s Fair and WDW.

Ed and Karl were always a delight to work with. When Roger Broggie Sr. would have me re-engineer their stuff that was not working right, I thought they’d be very upset. No – they welcomed my new ideas and cheerfully built new replacement items. They both were so polite and informal. Ed always wore a plaid flannel shirt, no tie ever, even polished his glasses on the shirt pocket flap. I did the same, so we were matched in habits for sure. While Roger Broggie Sr. was always the technical point man to Arrow, Admiral Joe Fowler always handled the business contract matters between Disney and Arrow. We all got along so smooth in those days. Walt wanted something, Roger would give his technical blessing, Ed and Karl would invent new ground breaking creations and manufacture them with great success.


Soon after the 1955 Disneyland opening days, Walt asked Ed and Karl “How did you boys come out on the rides”. Since Ed and Karl had done the jobs on fixed bids, they lost money on every one. “I don’t want you to lose any money on my work, I’ll cover your costs. We couldn’t have done it without you boys. What else can I do for you?” Ed replied “Nothing, it’s just been a pleasure to work with you”. Thus spoke three of the most wise and wonderful men who ever lived. What an honor to have been asked to work with all of them.

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Bob Gurr is a true Disney legend who was hired on to design the Autopia for Disneyland. Over nearly four decades, Bob would become famous for developing the Monorails, Submarines, Flying Saucers, antique cars and double-decker buses of Main Street, Ford Motor Company's Magic Skyway (at the 1964-65 New York World's Fair), Omnimover ride system, Matterhorn and lots more. It has been said that if it moves, Bob probably played a part. Upon leaving Imagineering in 1981, Bob worked on a number of "leisure-time spectaculars" and "fantastical beasts" for parks and developments all over the world. Most notably, he created King Kong and Conan's Serpent for Universal Studios Hollywood, A UFO for the closing ceremonies of the 1984 Los Angeles Summer Olympics, and the memorable T-Rex figure featured in Steven Spielberg's motion picture "Jurassic Park." You can find Bob's column, Design: Those Were The Times, right here on MiceChat. Though don't pin Bob down to a schedule, he's busy being "retired."
  • FerretAfros

    I read “Roller Coasters, Flumes, and Flying Saucers” shortly after it came out and really enjoyed it. I think it really influenced me toward a technical career, since I found everything so fascinating. It’s neat to hear the other side of the story!

  • Thank you Bob! While I knew that the Matterhorn was an Arrow project, I had no idea that they had worked on so many opening day attractions! It’s really great to hear all of this from the point of view of a guy who not only helped build Disneyland but worked so closely with the vendor, Arrow Development.

  • disneylandfan8

    What wonderful, detailed information for this Disney geek! I am chuckling just to know you have Winky in your home and am envious you get to see it every day! And I can picture the “Ed and Karl trick” in my mind. I must try the plaid shirt glasses pocket flap cleaning, instead of the bottom of the shirt. LOL

    I am happy to know there is another Northern California connection, too.

    Thank you for another fascinating article!

  • Wanda Woman

    “I don’t want you to lose any money on my work, I’ll cover your costs.”

    Holy cats! Can you imagine ANYONE doing that today?

    Simplicity in design, engineering, and manufacturing. What a wonderful time it must have been to be a creative type.

    Another gem. Thanks, Bob!

    (And if you don’t have it yet, put Bob’s book, “Design: Just For Fun”, on your Christmas list. It’s a great read.)

  • justjohn

    awesome article Bob! It would be amazing to see some of the memorabilia you’ve managed to acquire over the decades starting with the #1 Mr Toads car!

  • tkkyj

    That book is full of great stories… from the union interference at the World’s Fair, to the amazing amount of science at work in the various flume rides (log flumes in particular).

    One of the more interesting bits that I enjoyed was the part where they talked about using war surplus items for rides. One of their spinner rides was a kiddie rocket ride, where kids sit inside rocket ships that are mounted to arms that rotate about a center shaft. The rockets are sleek and aerodynamic… as they should be, because they are made from surplus wing-mounted fuel tanks (with an opening cut out of the top for the rider, and some kind of seat or bench installed.

    • Unfortunately, the book is now out of print. However, we are very lucky to have Bob writing for us here!

      • tkkyj

        And, exponentially unfortunately, Bob’s book is also out of print!

        I’m glad I have my copy, but I know people who are sad they missed out.

  • Disney Analyst

    And people constantly complain about Disney outsourcing now-a-days.. since the Walt era friends.

  • DisWedWay

    Bob, Great 1955 details and I’m glad you have a GREAT memory on the whole story while you were there. Did you ever go over to Pacific Ocean Park and get any ideas that WED could have enhanced on. I know some of the Imagineers back then talked about it a lot and even had worked on parts of it. I remember when the roller coaster sold at auction for about $1400.00, but you had to dismantle it and move it out. Do you think they will restore the Natures Wonderland train from Disneyland? There are parts from that attraction even in Walt Disney World and Tokyo Disneyland now. Thank you for another Bob Special.

  • Johnnysuede

    Yes, Bob has the Winky car and an Autopia car out by his pool. Thanks again for the Gurr-tini’s, Bob!

  • whamo

    On opening day in 1955 the old guy running Mr. Toad was wearing levi overalls like Farmer John or something. Who was he?

  • Morgan Richardson

    Another great story, Bob! Thanks for sharing, I had no idea that Arrow did so many of the parks original attractions.

  • Mark Wilkinson

    Great and informative article! The last paragraph needs to be read over.

    “Soon after the 1955 Disneyland opening days, Walt asked Ed and Karl “How did you boys come out on the rides”. Since Ed and Karl had done the jobs on fixed bids, they lost money on every one. “I don’t want you to lose any money on my work, I’ll cover your costs. We couldn’t have done it without you boys. What else can I do for you?” Ed replied “Nothing, it’s just been a pleasure to work with you”. Thus spoke three of the most wise and wonderful men who ever lived. What an honor to have been asked to work with all of them.”

  • Trevor

    The technical process of becoming an engineer makes the processes explained here sound like a dream! Thanks again Bob. Its amazing how we think we know so much about Disney, but facts like this somehow go unnoted until brought to light in such entertaining fashion!

  • Amy VandenBoogert

    Another great article, Bob! The fact that you have Winky in your dining room amuses me to no end! I love it!

  • davidrusk

    Wonderful article!

  • DWmFrancis

    There was another ride in those days which Arrow had a hand in; US Patent 3,113,528, issued to E. A. Morgan et al, in 1960 and titled “Boat Ride Apparatus”, looks an awful lot like the Motor Boat Cruise attraction which operated from 1957 to 1993.

    Between 1959 and 1965 Arrow filed for and was issued eight patents which relate to vehicle and track systems deployed at Disneyland. They were involved in at least 16 at Disneyland and another 14 at WDW.

    It’s great to see Angus Anderson, Karl Bacon, Bill Hardiman and Edgar Morgan finally get the public recognition for their remarkable contributions to Disney. BTW – Rob Reynold’s Roller Coasters, Flumes, and Flying Saucers has been released as an e-book for under $5.

  • Polo33

    Awesome story Bob ! I never knew this And how great it was that Walt covered their cost so the would not lose money. Can’t find that commitment in today’s corporate environment.