Disney with a Z!

Written by MiceAge. Posted in Disney, Features, Fun

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Published on April 01, 2014 at 3:00 am with 45 Comments

The Walt Disney Company celebrates the billion-dollar “Frozen” franchise with a new motion picture and several theme park attractions. Expanding upon the success of the newest princesses to join Disney’s Royal court, a series of carefully crafted synergistic brand extensions will spur the Maus House’s other established entertainment brands to whole new levels.

The hit song says “Let It Go,” but Disney head honcho Bob Iger is holding on for the ride of his life. From early on (thanks to audience research and test screenings) Disney expected big business for their latest Princess-focused “Frozen” (partially based on the Hans Christian Anderson Snow Queen tale). But even after a strong opening theatrically, the success of its Oscar campaign (Winner Animated Film and Song), two million plus hit soundtracks, five hour lines to meet the two Princesses at the theme parks, and a sing-along theatrical re-release that launched what many in the industry believe will be the best-selling DVD of all the Disney home video titles, no one even began to think this would be the holiday gift that would keep on giving, surpassing Disney’s previous all time topper “Toy Story 3” numbers with no end in sight.

The “Frozen Forever” campaign logo helps Disney executives understand how important the movie is to their company. Hopefully they will actually watch it now too.

The “Frozen Forever” campaign logo helps Disney executives understand how important the movie is to their company. Hopefully they will actually watch it now too.

At Iger’s behest, two new projects were initiated to grow the “Frozen” phenomenon even more, under the “Frozen Forever” companywide initiative; the first designed to expand the primarily female audience of the original film into the male market, the second to take that unified entertainment concept and use it to Imagineer bigger-than-life theme park experiences.

The “Zamboni, the Musical” logo helps Disney executives better understand the movie. Canadian Disney executives are expected to already know what a Zamboni is.

The “Zamboni, the Musical” logo helps Disney executives better understand the movie. Canadian Disney executives are expected to already know what a Zamboni is.

 

Disney/Pixar “Zamboni, the Musical” isn’t so much a sequel as its own proper saga; introducing Princess Zamboni (voiced by Academy-Award-winner Jennifer Lawrence, with singing by Pink) as a lost traveler, stranded in the desert town of Radiator Springs by uncharacteristically ice-cold weather. Mater the Tow Truck (Cable Ace-nominee Larry the Cable Guy) gallantly rescues the Princess, falling in love as he discovers her special talent, “Any gal that spins around and around as she fills your Big Gulp up with ice is my kind of soul mate.”

Meanwhile, dark clouds, both literally and figuratively, start to loom over Ornament Valley though as the all around not-so-nice Rambler Brothers, (Davy and Chuck – two rusty hulks voiced by more-award winners Kevin Spacey and Kevin Bacon) insist that no weather changes are happening due to overheating, which may set the stage for Princess Zamboni’s possible deportation from the new home she has come to share with distant relatives Guido and Luigi.

Directed by even more-awards winner John Lasseter, “Zamboni, the Musical” (Cars 3) spotlights six new songs from Frozen’s composers Kristen Anderson-Lopez and Robert Lopez, as well as a new score by Randy Newman. Platinum-selling artist Demi Lovato sings “Let It Zno-Cone,” other soon to be smash hits include “Love is an Open Door Light,” and “For the First Time Around the Rink.” Look for it only in theaters this holiday season, preceded by an all new Disney Animation short: “Oscar, HipHop Rabbit Remix.”

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A new “Disney Zamboni Adventure: Dance Party” logo…

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as well as character art, promises ‘spin, bump and grind fun” for the entire family and helps Disney executives feel better about what they do.

Disney’s domestic resorts plan two attraction revamps to tie into the “Frozen Forever” companywide initiative. Parks and Resorts division topper Thomas Staggs announced that “Zamboni, the Musical” would be the inspiration behind a Disneyland Resort, Disney California Adventure rethemed Carsland attraction. Replacing Luigi’s Flying Tires (which goes on an extended hiatus) the new “Disney Zamboni Adventure: Dance Party” promises ‘spin, bump and scrape fun” for the entire family, while helping out the environment by using the ice scraped up in the nearby “Zamboni: Let It Zno-Kone” gourmet Italian ice concession.

These exclusive ride vehicle concept photos capture the ‘spin, bump and scrape fun” the entire family will experience on the new “Disney Zamboni Adventure: Dance Party” attraction, and let Disney executives actually see what a Disney Theme Park and an attraction in it looks like.

These exclusive ride vehicle concept photos capture the ‘spin, bump and scrape fun” the entire family will experience on the new “Disney Zamboni Adventure: Dance Party” attraction, and let Disney executives actually see what a Disney Theme Park and an attraction in it looks like.

Staggs briefly covered the backstory of the refreshed attraction: It turns out that Princess Zamboni (after she er, um, blew into town) misses the colder environment of her past home, so Luigi, Guido and an increasingly enamored Mater join forces together to turn the former Flying Tires ride area into an ice rink, which due to its rarity on the desert-like Route 66 attracts lonely Zambonis big and small from far and wide to circle around the rink. (Think along the lines of Bug Land’s “Tuck and Roll Drive ‘em Buggies, with no bumps and even slower.)

Everybody knows all the Zambonis love to party, and Princess Zamboni spins the hits as only Radio Disney/Disney Channel recording artists know to do best. “Will it Go Round in Circles,” “Spin Me Right Around,” “The Circle of Life” and many others make their debut on the attraction’s sound system, before being released as a stand-alone Walt Disney Records Attraction Soundtrack titled “Disney Zamboni Adventure: Dance Party” expanding upon the “Frozen Forever” franchise.

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“Zamboni, the Musical” is also the inspiration behind Walt Disney World’s Blizzard Beach’s one rethemed attraction, in addition to the water park’s overall renaming to “Frozen Beach.” The “Cross Country Creek” lazy river will be renamed “Country Creek Cruzin’ with Mater” as its innertube inflatables get a painted ‘patched tire’ makeover and the “Disney Zamboni Adventure: Dance Party” and “Frozen Original Soundtrack” album is piped as a loop.

Elsewhere in the park work is also underway on a Frozen “wall” that would be placed on a nearby walkway to the main restroom facility. This exciting addition will get the full Frozen treatment – look for many colorful vinyl stickers of Anna, Elsa and Olaf. (Guests may even schedule Magic My Way FastPass Photo times, so they can return to the new wall and more leisurely pose for photos with their favorite stickers.)

Disney World Imagineers are very excited about this new project after the huge success of their New Fantasyland wall at the Magic Kingdom. The resort’s visitor base particularly delights in these kinds of additions to the Orlando parks Staggs notes, “we’ve found the Disney World’s East Coast visitors enjoy walls just as much, if not even more than actual new attractions. This came to light as we took surveys at the new “Little Mermaid” ride exit. This kind of invaluable insight makes sure we’re on the job here to insure they continue to feel that way well into the future.” The East Coast “Frozen Forever” east coast additions are set for an early open this September to take advantage of the “Night of Joy” events.

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Exclusive peek at Disney Imagineering’s painstakingly detailed construction plans for the “Frozen Beach” character sticker photo wall.

Unsubstantiated industry gossip indicates there may be one more Frozen makeover in one of the Orlando parks – apparently the Imagineers have been tasked with planning a fallback quickie retheming of the Avatar mini-land now under construction in the Disney Animal Kingdom park should the James Cameron sequels prove unpopular. The area’s basic blue color scheme would be retained, and plastic snowflakes would be hung all over. The Jungle Cruise-inspired attraction would be reworked into a version of the California Zamboni Adventure. Do note details are few on this particular effort at time of press.

What are your thoughts on Disney’s “Frozen Forever” company-wide initiative? Will the Zamboni finally get it’s due culturally? Are you looking forward to a “Zamboni Zno-Kone” gourmet Italian ice? Discuss this all here below on MiceAge/MiceChat…

 

About MiceAge

The MiceAge crew was started by Al Lutz in 2003, and is committed to bringing you the inside Disney story that you just can't get anywhere else. As much as we'd all like to see more frequent rumor updates on the site, we only publish when reliable news and rumors are available to share. Generally, you'll find a new MiceAge news update from Al and crew once or twice a month on Tuesdays. The MiceAge news Editor can be reached at: [email protected]

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45 Comments

Comments for Disney with a Z! are now closed.

  1. The Imagineers really dropped the ball on this one…. where is the Frozen gift shop next to the wall and where is the stand that sells the blue Frozen drink in a souvenir cup.

    Man, they are really slacking off. Hopefully this will be done by 2020.

  2. So happy to hear from Al again!!! Even if it is just for a special April Fools article. :)

  3. Nice. I came here today just for the April 1 update. Nice to hear from you again, Al!

  4. I find myself wondering if Imagineering proposed a “Lick the Frozen Pole with Olaf” attraction.

  5. To be honest, I lost track of what day it was today. If it weren’t for the fact that I have friends and colleagues at Pixar I would have fallen for this April Fool’s article hook, line, and sinker. Well done, Mr. Lutz!

  6. Great to hear from you, Al! I came here specifically for the April 1st column and was not disappointed! :D

  7. To the Disney “bean counters”:
    Now that Frozen has blown beyond the billion dollar threshold, can you please stop rolling the dice on Avatar Land? The land’s gonna be blue anyway. You have a frickin’ reindeer for the animal tie-in. Don’t you think a FrozenLand (even with a Zamboni ride) would be better appreciated at AK more than JamesCameronLand?

    I remain baffled as to why they want to wager so much money on a five year old kid-unfriendly franchise that has such forgettable characters that very few can recall the names of even two.

    Still, good April Fools article. I always look forward to them, and wish Kevin had been able to do one.

  8. Great to hear from you again, my friend. I do remember your dislike of Luigi’s Flying Tires; however, I think the Zombonie…er, Zamboni attraction better suits Mater’s ride.

  9. Glad to hear from you again!!! I still remember the Pirates Christmas over lay. You had me with that one for sure.

  10. Long live Zambonies!!!

  11. I love a good wall…almost as much as I love a good Al article!!!!!! Hope to see more from you!

  12. April 1 would not have been the same without Al!

  13. This is always one of my favorite articles each year…..

    I’m sure it was a lot of work and the results are well worth it……another addition to your classics…thanks much for the fun.

  14. This really is more sad then funny…………because it’s true.
    I love all the talk of Disney turning the Norway Pavilion into a Frozen attraction. I say FAT chance. It’s taken them 25 years to build a real mermaid attraction. Disney has MANY, great animated movie that would be wonderful attractions, but they are DECADES behind servicing their customers. Paying customers Serve the Disney, and don’t you forget it.

    Many Marvel properties that fans are waiting for, yet we get NOTHING but stupid meet n greets.

    Iger has morphed into Eisner. The only thing missing is Iger hosting the Wonderful World of Disney on Sunday Nights.

    Go Harry Potter.

  15. Oh, I forgot. Thanks AL for all your work. It is appreciated. Hope to hear from you before next April 1st.