Universal Studios Hollywood will be kicking 2015 into high gear with the debut of their national 30-second commercial for its summer 2015 launch of the “Fast & Furious—Supercharged” attraction during NBC’s Super Bowl Pre-Game coverage on Sunday, February 1, 2015. The commercial kicks off the campaign for the new finale to Universal’s world famous Studio Tour by surrounding visitors in the action of the popular film franchise.
“What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense,” said Larry Kurzweil, President, Universal Studios Hollywood. “In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer.”
Similar to the innovative Kong 360 3D attraction, the new addition to the tour will utilize a dynamic hydraulic motion-base ride. It will tell an original Fast & Furious story that fuses sophisticated hyper-realistic special effects with a state-of-the-art 3D audio system and 3D-HD imagery, projected onto the world’s longest and most expansive 360-degree screen. The screen will fully surround the tram, spanning nearly 400 feet in length to encircle Studio Tour guests within a newly constructed 65,000-square-foot structure on the legendary backlot, the sprawling custom-built screen will employ a total of 34, 4K projectors and a sophisticated projection configuration system to fully envelope guests.
In addition to the actual attraction at the end of the tour, “Fast & Furious—Supercharged” will take guests on a wild ride that begins the moment they board the tram. Interstitial content, filmed with the cast members, will be featured on the tram monitors highlighting interactions as they engage guests en route to the ride’s climatic scenes. Along the tram route and featured at the ride, sightings of numerous prop cars from the Fast & Furious series, including Dom’s iconic Dodge Charger.
Once the tram is inside the show building the adventure will culminate with action sequences that send guests careening through the streets of Los Angeles—at perceived speeds in excess of 120 miles per hour. This is a far cry from the old avalanche tunnel that held this spot on the tour in the past, that’s for sure.
The Universal Studios Hollywood’s “Fast & Furious—Supercharged” Super Bowl commercial will be accessible on their YouTube channel here after the spot’s national airing. We’re ready for a big new finale to the tour. What about you?
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