Theme Parkeology: Center Street in the Magic Kingdom
by, 05-20-2012 at 08:39 PM
Walt Disney World is 40 years old. A lot has changed over the years and not just increased admission prices; we have lost attractions, lands, restaurants and philosophies.
Part of what I love doing is scouring old Walt Disney World publications and photographs to decipher changes and record what history I can. Something that most Disney enthusiasts recognize is the lack of historical record for Walt Disney World. Disneyland is one of the most well-documented places in history by the Disney Company and by us regular people.
A good friend shared his early Walt Disney World photos and it included a few from his parents' first trips in 1972 and 1973. The one that caught my eye was the one of his mom standing on Main St. while surrounded by flowers.
I knew this image featured a section of the Magic Kingdom that had been lost for a few years. As you head down Main Street USA, you come to a side street on the right hand side that is known as East Center Street. As you glance to the left, you notice an entrance to the Emporium. Weird, right?
Well, in 2001, an addition to the Emporium was created that took over the entirety of West Center Street and forced the shopkeepers to close down or relocate (like the Harmony Barber Shop). Let's do some theme parkeology and look at what we are missing.
Image courtesy of Photos From the Parks.
In the Imagineering Field Guide to the Magic Kingdom, Alex Wright discusses the story behind the Emporium. The shopkeeper has found success on Main St. and was able to expand his business.
The next image is from a 1974 GAF Guide to the Magic Kingdom and gives us a breakdown of the shops on Main St. It is also fascinating to study the guide because you can see the (not-to-scale) dimensions of the shops.The original Victorian space has always shown signs of opulence in the finishes and the fixturing, such as the combination gas and electric chandeliers-the electric lamps point down, the gas lamps point up-a tremendous extravagance during this era. The expansion revealed the ways the proprietor has been spending his money. The architecture is intended to reflect influence brought back a few years later, circa 1903, from Europe, revealed in Edwardian style. This shows itself through the lighter woods and pastel color scheme, contrasting with the heavier woods and reddish tones of the pre-existing space.
I pulled out a detail of the map and listed the shop that were on West Center Street:
- 23 - Greenhouse Flower Shop
- 24 - New England Clock Shop
- 29 - Card Shop
- 41 - Harmony Barber Shop
There were also facades for a Chinese Hand Laundry, the Livery and Champion Cyclery. We actually lost the Greenhouse in 1984 during the Emporium's first expansion even though the store front remained.
A fantastic image from April 1975 courtesy of DaveLand.
An image from the October 15, 1972 Institutions Magazine
This shot was used in several pictorial souvenir guides.
From the 1987 Walt Disney World and EPCOT Center book.
From the 1994 Souvenir Guidebook. It is one of the largest photos of West Center Street I have ever seen.
From the 1993 paperback pictorial souvenir guide.
- Imagineering Field Guide to the Magic Kingdom by Alex Wright
- 1974 Walt Disney World Information Guide (Courtesy of GAF)
Do you have any memories or photos of West Center Street? What do you think about the expansion of the Emporium which took over the entire West side of Center Street, destroying the smaller themed shops?
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