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  1. SAMLAND Declares Universal Studios Hollywood's Transformers a Home Run

    by , 05-02-2012 at 07:27 PM


    Time to cut to the chase as they say in Hollywood. The soon to officially open Transformers at Universal Studios Hollywood is a home run and one of the most exciting thrill ride additions to the Southern California theme park scene in years. The ride should drive record numbers of people to Universal the same way the addition of the King Kong experience on the tram tour did a couple of years ago.
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    Updated 05-03-2012 at 05:08 AM by SAMLAND

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  2. Samland Goes West to Knott's Berry Farm

    by , 04-25-2012 at 03:24 PM


    In Persistence of Vision magazine, J.G. O'Boyle suggested that "a theme park is not ride-dependent. A theme park without rides is still a theme park. An amusement park without rides is a parking lot with popcorn." I am here to say that after my recent visit to Knott's Berry Farm in Buena Park, we still have a wonderful theme park and one that seems to be getting better and better under the new management
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  3. City Center Las Vegas, Smash or Trash?

    by , 04-18-2012 at 05:07 PM


    This week, I am going beyond the Disney theme parks to tell you about a pair of interesting things. First up, a very interesting talk and book about the planning history of Los Angeles. Then we'll take a look at the most expensive privately funded construction project in United States history - CityCenter in Las Vegas. Walt Disney thought that big. Does this project in the desert measure up?
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  4. An Education in Magic Part 2: Go West Young Man

    by , 04-11-2012 at 04:32 PM

    Last week I started a column (An Education In Magic) on a walkabout of the Magic Kingdom at Walt Disney World with a class of honor students from Western Illinois University (WIU).The class was called Communication Around the World and was put together by David Zanolla from the Communications Department. The my challenge was to help them “discover the layers of non-verbal communication utilized by the Disney
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    Updated 04-12-2012 at 08:52 AM by Dustysage

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  5. An Education in Magic at the Magic Kingdom

    by , 04-04-2012 at 08:12 PM


    Imagine you are an honors student at Western Illinois University (WIU) and you ran across this advertisement back in March 2010:

    “Not only is the Walt Disney World Resort in Orlando, Florida, one of the most popular vacation destinations in the world, it’s also a great example of effective communication by a multinational corporation. Communication of messages and information is planned is the
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