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Originally Posted by lazyboy97O  I wouldn't be applauding so soon. The Disney Store I work at still has a bunch of Ratatouille merchandise. The action figures, originally something like $12.50, didn't start to sell until they were dropped to 50¢. The synergy simply isn't there. |
Even if merchandising is successful there comes a point when you should save some of your properties for a 'rainy day'
I feel Tinkerbell is a PRIME example of this! She has been just trucking a long doing her thing in the back ground, and now that they need something to take over the rolls of the princess brand in a lot of ways, they have her available.
I think that there should be a number of properties like this.
I will admit, that a Rataouille themed cafe or restaurant in France at EPCOT would be pretty sweet!