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  1. #1

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    Annual Passport survey for research project

    Hi:

    My classmates and I are graduate students in the MBA program at Long Beach State. As part of a research project on consumer behavior we have put together a brief survey about people who purchase annual passports to the Disneyland Resort. Were trying to gather some information on general trends as to what kind of consumer chooses to purchase an annual passport instead of individual tickets.

    Wed greatly appreciate it if you could take five minutes to participate in the survey. As a show of gratitude, well pick one lucky participant at random to win a $25 Disney gift card. None of your personal information will ever be used for any type of marketing purposes and weve asked for an email address simply to contact the winner.

    Thanks so much for your help!



    https://qtrial.qualtrics.com/SE/?SID=SV_eJLVqf12LqO3r0x

  2. #2

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    Re: Annual Passport survey for research project

    Oh, this is funny. I've seen references to MBA strategies ruining the Disney parks, whether true or not. Not like you'd ever do anything like that if you were in that position, would you?
    Last edited by bigcatrik; 03-20-2013 at 01:50 PM.

  3. #3

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    Re: Annual Passport survey for research project

    Quote Originally Posted by bigcatrik View Post
    Oh, this is funny. I've seen references to MBA strategies ruining the Disney parks, whether true or not. Not like you'd ever do anything like that if you were in that position, would you?
    Hi:
    Not really what we're trying to get at with this project I think. We're just trying to determine if there's something other than convenience or cost that would get someone to invest in an annual pass. I would hope our research would never "ruin" anything!

  4. #4

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    Re: Annual Passport survey for research project

    Your sampling here would be far from random.
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  5. #5

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    Re: Annual Passport survey for research project

    I guess this is also only for D-Land. Whoops!

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  6. #6

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    Re: Annual Passport survey for research project

    My AP is for WDW, not Disneyland, so I can't participate.

  7. #7

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    Re: Annual Passport survey for research project

    Did it!

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