As for an actual business plan for the Disney Stores ... Well, DCP insiders that I spoke with this week kept referencing "Back to the Future." As in: The key to the Disney Store's future success is to embrace the way that this retail chain used to be run back in the mid-1990s. Back when DS Cast Members were being encouraged to embrace the MAGIC Guest Service program. As in: M
aintain Your Presence A
ssess Your Guest G
reet Your Guest I
ndividualize Service C
In short, Disney Consumer Products is looking for a return of the sort of the Guest Service that the Disney Stores used to have. Back when the store's employees were actively encouraged to exceed Guests expectations. Rather than just push the plush.