Re: Are You 23 - Disney Campaign - What is it? (Merged)
Originally Posted by EC82
For $75, you get a nice-looking magazine, some tchotchkes, a piece of paper with Mickey Mouse's "signature," and the honor, the privilege, the unique opportunity to be the first to SPEND MORE MONEY! Yes, Disney is now charging you for the right to charge you.
Where does this end? When do Disney fans say enough is enough? Bring back Vault Disney. Bring back the Swiss Family Treehouse. Restore Tomorrowland. Revive the Main Street Cinema. Take out the Sorcerer's Hat from the Studios. Do something that is truly creative and exciting ... not a crass, cynical marketing ploy to trade on the good will of people who used to believe in the dream.
"With the acquisition of Marvel and now of Lucasfilm,
Disney may have finally found the grail. You don't need
imagination or art. All you need is a brand."
- Neil Gabler