They are nothing more than little advertisements for the Expo. I think they want people wearing them in the areas where people are most likely to attend from.
If they wasted their limited budget distributing buttons in NYC where they know few people will travel from, that leaves them less buttons to distribute in the LA area where most of the visitors will come from.
It all makes sense to me. Give away some cute little marketing buttons to the Disneyland fans and hope that some of them will actually attend the Expo in September.
When I was at Disneyland yesterday, I was able to obtain Crush, Ariel, Hitchhiking Ghosts, and Sorcerer Mickey. My fingers are crossed that some of these will be handed out here at WDW so I can try to complete the set, but since the Expo is in Anaheim, I'm not sure that they will.
I got the buttons at Disneyland too, and I lost my Ariel one. I realized this right as the park was closing and Disneyana was closed, so we rushed to World of Disney in Downtown Disney and it was closed too. Ah well I have the other three (Crush, Haunted Mansion, & Sorcerer Mickey). Guess I'll make a trip down to Downtown Disney before the Expo and try to get it again. I'm not ready to pay $40 on ebay for it!
I am losing my mind trying to find the lil guy. I have called EVERY disney store between Laguna Hills and Valencia and no one has figment. El Cap does not have him, just the penguins and Chip N Dale. Where could figment be?