25th Anniversary Collection and Celebration Kick off: D23 guests will help Disney Store kick-
off its celebration of 25 magical years. Since the opening of the first store in Glendale, California on
March 28, 1987, Disney Store has become a global retail phenomenon with more than 350 stores
in eight countries and foot traffic of more than 200 million guests per year worldwide. On Friday,
Aug. 19 at 9 a.m., Disney Store president Jim Fielding will kick off the celebration with remarks prior
to opening the store on the first day of D23. The first 25 guests in line will receive a special limited
edition 25th anniversary pin. Disney Store artist Jim Salvati will sign exclusive 25th anniversary
commemorative art. The pop-up store will offer the first 25th anniversary products ever.
Disney Princess Designer Doll Collection: At D23, Disney Store will debut ten spectacular
designer dolls just in time for the holidays. Each classic doll dressed in a glamorous runway inspired
gown comes in its own special collector case with a sleeve that showcases the beautiful sketch art
created for each one. A limited number of complete sets will be available for pre-purchase at the
D23 event, in addition to a special limited edition 25th Anniversary silver Cinderella. As part of the
worldwide debut at D23, the dolls will be given to the honorees at the Legends of Disney Awards
ceremony on Friday, Aug. 19, where the extraordinary actresses whose voices brought to life many
modern-day Disney Princesses including Jodi Benson (Ariel from The Little Mermaid), Paige O'Hara
(Belle from Beauty and the Beast), Lea Salonga (singing voices of Jasmine from Aladdin and Mulan
from Mulan), Linda Larkin (speaking voice of Jasmine from Aladdin), and Anika Noni Rose (Princess
Tiana from The Princess and the Frog) will be named and honored.
Starting Aug. 22, 2011, one new Disney Princess Designer Doll will arrive in stores each week for
10 weeks in a random order not to be revealed to guests until each Monday when they go on sale.
An assortment of home products (stationery and mugs) as well as special trend items (t-shirts,
cosmetics, and accessories) inspired by the beauty of the new dolls will also be available at D23. D23
guests will be the first to see these beautiful dolls.
Halloween Costume Parade: The Halloween Costume Parade held Saturday, Aug. 20 at 1 p.m. will
unveil the hottest costumes for 2011, including a beautiful limited edition Rapunzel costume (only
2,000 will be available this fall). Visitors can watch kids modeling the best Disney Store costumes
on the Disney Living Pavilion Center Stage. Five lucky guests will win the opportunity to receive a
complimentary costume, courtesy of Disney Store.
Vinylmation Artists Signing: On Sunday, Aug. 21 at 10 a.m., Vinylmation artists will sign the new
Lion King inspired Vinylmation collection. Vinylmation toys are the latest pop culture phenomenon
and are treasured by collectors of all ages.
New Kidada for Disney Store Wish-a-Littles Line: On Sunday, Aug. 21 at 1 p.m. in the Disney
Living Pavilion Center Stage, celebrity jewelry designer Kidada Jones will make a special appearance
to welcome her newest friends to her exclusive line of jewelry and accessories. Wish-a-Littles are
Kidada’s design twist on Disney characters – each figure opens to reveal a secret jewelry charm. The
new fall Wish-a-Littles include Alice, Ariel, Jasmine and Tinker Bell. Guests can make their D23 trip
extra special and get their photo taken with Kidada following the reveal.
In addition to all the events and guest appearances, fans can chat with Disney Store president Jim
Fielding and other surprise guests via Disney Store’s Twitter, and get a behind-the-scenes look at the
D23 experience by checking Disney Store’s blog, The Buzz, at The Buzz: The Official Disney Store Blog
Disney Store at D23 can be found in the Disney Living Pavilion. Check the D23 Expo web site for event
schedule details and locations.