Disney Fairies: Pixie Hollow

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Posted: Mon., Nov. 3, 2008, 5:38pm PT

Disney Fairies: Pixie Hollow


'Disney Fairies: Pixie Hollow'

A Disney Online presentation of a game
developed by Disney Online for the PC.
Free-$6/per month

By Leigh Alexander
Variety

Virtual-world spinoffs from popular entertainment brands can grab millions of eyeballs with minimal effort, which is why it's so impressive that Disney has put together a rich, friendly and full-feeling environment for its successful Fairies franchise. "Pixie Hollow" takes major design cues from its older sibling "Club Penguin," but raises the formula to robust new heights with a focus on personalization that successfully targets young girls who want to go beyond watching Tinkerbell's world and start living in it.

Given the existing popularity of the brand, Disney could have easily slapped together low-budget graphics and a feeble, ad-festooned web interface, put the "Fairies" label on it and still made megabucks. Instead, the colorful and engaging "Pixie Hollow" online play space, with its lush floral fantasy backdrop and sonorous orchestral background music, puts to shame its much more overtly opportunistic competition. In a climate where virtual worlds are widely viewed as another hot brand extension tactic, "Pixie Hollow" can fly on its own two wings.

full review at:
Disney Fairies: Pixie Hollow Video Game Review - Wii, Playstation & X-Box Video Game Reviews