Disney signs deal with National Cinemedia

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Disney Signs Deal With National Cinemedia
Katy Bachman
Mediaweek
FEBRUARY 20, 2008 -

Walt Disney Studios Home Entertainment has signed a multi-year agreement with National Cinemedia to provide content and advertising for the theater network's First Look pre-feature program, the companies announced Wednesday. As part of the agreement, the Disney division will provide original content and give audiences attending G and PG-rated movies a behind-the-scenes look and upcoming home entertainment and other products from Disney.

The Disney content will air across more than 13,400 screens, including AMC Entertainment, Kerasotes ShowPlace Theatres, Regal Entertainment Group and other network affiliated-movie theater chains, with Loews Theatres joining the network later this year.

"NCM's FirstLook program gives us an opportunity to showcase Disney Home Entertainment content to families in the perfect entertainment environment," said Bob Chapek, president of Walt Disney Studios Home Entertainment.

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