A coworker is taking a Carnival cruise in June. I told them if they own stock in Carnival they get a $100 on board credit. Basically you could get a share for $40 and cruise with an extra $100 to spend.
In some ways a scam. In an other it gets you on the boats.
Disney hasn't had anything for shareholders in a while, but wouldn't it work the same. A semi win and win for guest and Disney alike.