WHY Gagaville Is Happening…
Sayyyy ahhhh for the VOM!
Now that it’s confirmed that Gagaville is happening,
let’s take a look at why this should piss you off, too.
Gaga is not gaining any fans on Farmville.
She’s the biggest star in the world. Everyone playing Farmville already knows Gaga.
Farmille wants to get people “hooked” on their game. You know how people describe it as addictive?
What better way to lure people into playing than to make the goal unlocking new Gaga songs?
Think of it as the crack dealer who always gives the first hit for free.
After Monsters flock to Farmville to hear the new songs, they’ll find themselves thinking, “That game is kind of addicting. I want to play some more!” It’s very smart social media, actually. Dare I say I respect it.
What I don’t respect, is the inabaility to call a spade a spade.
It assumes you are an idiot.
You… the fan she “does it all for.”
“Doing it all for you” is flattering your ego so you don’t notice that she’s raping your brain and your wallet.
Farmville came to Gaga Inc. and said, “Hey, get traffic across our website so we can get people smoking the crack that is Farmville and we’ll hand you a fat check.”
Gaga, needing to sustain the massive cash hemorrhage that is her brand says,
“Sure. I can get those saps to do anything.”
She turns around and spins it as “giving her fans a magical world to celebrate their…bull****bull****bull****.”
She is collecting money because she can direct her fans to do as she pleases. She has an engaged audience. That equates to massive dollar signs on the Internet. Audiences are commodities.
You are her commodity and she is making money not only from your downloads of the singles…
but the album downloads…
and then video downloads…
…massively overpriced ticket sales…
and now, from what she can get you to do.
Now, if you’re completely aware that is a marketing it’s ploy and can see how transparent the verbiage surrounding it is, but you still don’t care, then fine.
You’re not a sap, you’re a willing participant.
If, however, you’re just “so shocked” as to why or how this could be happening,
your wake up call is here.
If you still cling to the notion that her intention is to make art or she really has your satisfaction at the top of her mind,
you, my friend, are a victim of the brainwash machine.
Why does this upset me so much?
Because I work hard to actually do something for people.
My life really is about the people I might inspire.
Do you think I’m blogging and tweeting and sharing every day because it makes me rich?
Do you think I need the attention?
Do you think it’s because of “all the glory” I receive?
Ha. I don’t get much of any of that.
I have a lot of great people around me and just as many haters every day, bagging on what I do.
I’ve made my brand LESS about me and MORE about the community.
Once again, I believe your art is not about yourself. Others may disagree. That’s ok, it’s a personal opinion.
The difference is this:
I don’t stand in front of people doing what I do
because I’m “such an amazing this or that.”
I do it in the hope that it gives you something.
showing off vs contribution
That’s the difference.
After weeks of working to give an authentic experience to people, I look up to see legions of smart people lapping up obvious Hollywood garbage.
That’s why it pisses me off. It would piss you off too.
I wouldn’t trade places with Gaga for 10 times what she is worth. I’d rather have the income and the moderate amount of success I presently have for the rest of my life than to have what she does, if it meant having to manipulate people into thinking I care.
Have you snapped out of the trance?
Has the Kool Aid worn off yet?
What will it take for people to realize Gaga Inc is a money hungry brand, parading as art?
Open your eyes.
It’s time to embrace authenticity.