FEB. 12 |
Wal-Mart confirmed it will be the exclusive seller of the single-disc Twilight
when the title bows from Summit Home Entertainment on March 21.
The chain plans to launch Twilight
, whose two-disc special edition will be sold widely at retail, as part of 3,500 in-store boutiques containing merchandise themed around the teen vampire film.
Wal-Mart also will offer Twilight
ís two-disc edition.
Consumers can pre-order either SKU at Wal-Mart, which is currently retailing the single disc for $17 and the two-disc for $22.86.
Summit had earlier confirmed a limited rollout of the single-disc SKU, which is just one prong of an overall strategy to launch different Twilight
configurations at different retailers.
Target and Best Buy will sell Twilight on Blu-ray Disc in an exclusive window. Borders will sell its own exclusive version of the two-disc special edition.
items set for Wal-Mart boutiques include the filmís CD soundtrack, the book series on which the film is based and Twilight
clothing, tote bags, posters, licensed jewelry and accessories.
Wal-Mart stores will stay open through April and will continue to sell film-themed merchandise through the end of the year.
Additionally, the chainís Web site will enhance the DVDís bow with exclusive behind-the-scenes movie footage. Fans will soon be able to send friends personalized Twilight
photos, dubbed ĎeBites,í through Walmart.com