Results 1 to 4 of 4
  1. #1

    • Pilot EdForceOne
    • Offline

    Join Date
    Jun 2006
    Posts
    15,663

    XBox360 Price Drop! Its heeerrrreee

    Wow, suprised it came this early.. but price drops announced!

    http://news.yahoo.com/s/nm/20070807/...t_xbox360_dc_1

    Microsoft to cut price of Xbox 360 console

    By Scott Hillis Tue Aug 7, 1:08 AM ET

    SAN FRANCISCO (Reuters) - Microsoft Corp (MSFT.O) said on Monday it will cut the price of its main Xbox 360 video game console model by about 13 percent in the United States, hoping to boost sales ahead of the crucial holiday season.
    ADVERTISEMENT

    The move reduces the price of the Xbox 360 Premium model by $50, to $350, and follows a move last month by rival Sony Corp (6758.T) to cut the price of its PlayStation 3 machine by 17 percent, to $500.

    Faced with unexpectedly strong competition from Nintendo Co Ltd's (7974.OS) cheaper Wii console, Microsoft is aiming at expanding the appeal of the Xbox 360 to an audience outside its core fan base of young men.

    "As we look to the holidays we want to bring in more gamers and lower the price for those customers," the Xbox 360's group product manager, Aaron Greenberg, said in an interview.

    "We're always trying to bring down cost of the box and ... we always try to pass on the savings to our consumers. We feel like this is the right time to do it."

    The price of the Xbox 360 Core, which does not include a hard drive, will fall $20 to $280 while the Elite model, which features a 120-gigabyte drive, six times the size of the Premium's, will fall $30 to $450. The cuts will take effect from August 8, Microsoft said.

    Launched in November 2005, the Xbox 360 has gone 20 months without a price cut, the longest of any console in history. Sony's PlayStation 2 held its $300 price for 18 months after launching in the United States in 2000.

    "It surprised me a little bit because there's not a whole lot of market pressure on them to lower the price," said Van Baker, an analyst with market research firm Gartner.

    "Is it going to make an enormous difference? No, because when it comes to consoles, it's not the price that sells the console, it's the games that sells the console and from that perspective, Microsoft's in pretty good shape," Baker said.

    The rising sophistication of consoles, which boast graphics performance that rivals personal computers costing several times as much, means manufacturers are more reluctant to drop prices. That's particularly true for Microsoft, which has yet to turn a profit on the Xbox business it launched in 2001 in a bid to challenge Sony's growing dominance in the living room.

    By the end of June, Microsoft had sold 5.6 million Xbox 360s in the United States, compared with 2.8 million Wiis and 1.4 million PS3s -- the latter two launched a year later.

    Microsoft forecasts its entertainment and devices division, home to the Xbox, Windows Mobile and Zune digital music player businesses, to turn profitable in its current fiscal year after two years of losses totaling more than $3 billion.

    The Redmond, Washington-based company has forecast revenue at the division to grow by between 10 percent and 19 percent this year from sales of $6.08 billion in fiscal 2007.

    Greenberg said Microsoft timed the price cut to coincide with the release of Electronic Arts Inc's (ERTS.O) "Madden NFL 08," the latest installment of the publisher's top-selling football franchise.

    "Summer tends to be seasonally slow, but we definitely see a big uptick starting with 'Madden', and accelerating through the end of the year," Greenberg said.

    Microsoft is also banking on the highly anticipated final episode of "Halo," its flagship game franchise, to be a major profit driver this year. The game hits stores on September 25.
    Check out my blog - Coreplex: Rambling from inside the Grid


    Am I evil? yes, I am
    Am I evil? I am man, yes, I am

    Quote Originally Posted by sleepyjeff View Post
    Disneyland was meant to be sipped not chug-a-lugged

  2. #2

    • Mr. Faranheit
    • Offline

    Join Date
    Jul 2006
    Posts
    7,515
    Blog Entries
    2

    Re: XBox360 Price Drop! Its heeerrrreee

    That should be a HUGE boost for MS. A great system, with a great library of games and some huge titles coming out over the next few months.
    Be controversial

    Be outspoken

    Be outrageous

    Just don't be boring

  3. #3

    • Junior Member
    • Offline

    Join Date
    Jan 2005
    Location
    northern NJ
    Posts
    14

    Re: XBox360 Price Drop! Its heeerrrreee

    Great news for my favorite current system! Looks like the 360 will continue to bury the PS3, especially when next week's Madden 08 on the 360 will feature a frame rate twice as fast as the version for Sony's box.

  4. #4

    • Mr. Faranheit
    • Offline

    Join Date
    Jul 2006
    Posts
    7,515
    Blog Entries
    2

    Re: XBox360 Price Drop! Its heeerrrreee

    Now they are shipping HDMI Premium consoles too. Just check the box for the HDMI logo to make sure if that is what you want.

    http://www.gamespot.com/news/6176397...ewstop;title;2

    A Microsoft representative confirmed the report for GameSpot, saying that HDMI-enabled Xbox 360s are starting to roll out in stores now.
    "Yes, we are offering an HDMI port for Xbox 360 simply as another choice in Xbox 360 owners' games and entertainment experience," the representative said. "Retailers are gradually introducing HDMI-enabled Xbox 360s into the channel to meet demand."
    Gamers can identify which consoles have the HDMI port before purchasing because the system will have an HDMI logo on the external packaging. Don't bother looking for the logo on Core systems just yet, however; the representative told GameSpot, "We have not announced any plans to add HDMI to the Xbox 360 Core System."
    Be controversial

    Be outspoken

    Be outrageous

    Just don't be boring

Similar Threads

  1. NETFLIX on your XBOX360?
    By Jon Autopsy in forum The Tech Lounge
    Replies: 22
    Last Post: 07-28-2009, 03:45 PM
  2. New 360 Price Drop Rumors for Sept
    By flynnibus in forum Disney Interactive and Game Industry Discussion
    Replies: 7
    Last Post: 08-21-2008, 10:37 AM
  3. xbox360 price drop not really a price drop
    By flynnibus in forum Disney Interactive and Game Industry Discussion
    Replies: 5
    Last Post: 08-01-2008, 08:22 PM
  4. iPhone Price Drop!
    By Soulquarian in forum The Tech Lounge
    Replies: 44
    Last Post: 09-07-2007, 09:31 AM
  5. Who's Tried the Xbox360?
    By Jspider in forum Disney Interactive and Game Industry Discussion
    Replies: 22
    Last Post: 11-30-2005, 10:52 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •