In a note to investors this week, Lazard Capital Markets analyst Colin Sebastian predicted Microsoft's efforts could help Bungie's franchise recapture the title of
World's Fastest-Selling Game from Blizzard's World of Warcraft: The Burning Crusade. Tabulating preorders and estimated initial sales, Sebastian notes that sales for Halo 3 could "quickly reach" the $200 million sales milestone.
"We expect that significant preorders and broad consumer anticipation of Halo 3 will result in one of the largest and most successful product launches in digital entertainment," he said.
Bookmarks