So, I was interested in finding out when this project of Disneys' "Cars" will come out. I didn't find WHEN it would come out, but I found some information that may be useful. On yahoo, I searched Disneys Cars Virtual Game and found this on http://www.worldsinmotion.biz/2007/11/disney_to_expand_virtual_world.phpDisney
To Expand Virtual World Presence With 'Cars'
Disney's apparently pleased with how things are going with Toontown, Pirates of the Caribbean Online, Club Penguin and its other web media properties, as it seems a new virtual world property is in the works. The San Fernando Valley Business Journal is reporting the company is eyeing a 2008 launch for a virtual world site based on the Disney/Pixar film Cars according to Disney president and CEO Robert Iger, speaking at the Sanford C. Bernstein & Co. Long View Conference recently.
According to the article, Iger says Disney is going to invest “substantially” in online media extensions and virtual worlds over the next few years, citing their potential and the way they fit with the growth of consumer home computing for entertainment.
Iger explained young fans of the popular Cars characters would enjoy continuing their relationship with the film through online worlds, rather than waiting for a film sequel -- as a side effect, dynamic virtual worlds can keep the characters and their world continually present-tense and relevant to their audience. “You can live with and act with Lightning McQueen for years to come,” Iger said.
[Via San Fernando Valley Business Journal]
Posted by Leigh Alexander on November 30, 2007 11:56 AM | Permalink
I think with this thread, I'm just going to continue to find useful information and post it up on here for micechats use
Disney plans to invest up to $100 million in 10 new virtual worlds, including one based on Cars to tie in to themed physical park expansions. Likewise, at the same time that Disney launched the virtual world, PIxie Hollow, for the Disney Fairies brand, and an accompanying series of toys, Clickables, it announced a new team dedicated to addressing virtual worlds.
I found the above information on: http://www.virtualworldsnews.com/200...s-virtual.html
Take a look yourself!