ABC, TV Guide to Do Grey's Gown Giveaway
SEPTEMBER 12, 2007 -
ABC Entertainment and TV Guide are teaming up to give the magazine’s readers a Grey’s Anatomy hospital gown to promote the return of the show this season on Thursday, Sept. 27.
The ABC branded-gown will be poly-bagged in the Sept. 24 issue of TV Guide, which will be mailed to subscribers in the New York and Los Angeles markets to coincide with the season four premiere of the show.
“We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming,” said Michael Benson, executive vp, marketing, ABC Entertainment. “This is a great opportunity and a fun way to get viewers excited about the return of Grey’s Anatomy, and
TV Guide is the perfect place for it.”
“As Grey’s Anatomy is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season,” said Pete Haeffner, publisher of TV Guide.