I'll readily admit that the Sopranos is not my cup of tea. However, that doesn't mean I can't recognize quality. It is good, probably great. I don't believe it is as groundbreaking as the media makes it out to be. I also don't believe the best acting nor writing this season in drama occurred on the Sopranos. So, I personally am not upset by the fact that the Sopranos only won a handful of awards.
In addition, the Emmys tend to award the same shows year after year (hello Tony Shalhoub and James Spader), so I'm happy that this year most of the major awards went to newer blood (or newer characters).
My problem with Entourage is that it is completely misogynistic and one-note and the writing has recently taken a nosedive. I will admit, though, that I am not a regular viewer so I might have simply caught lesser episodes.
As to your question regarding why I continue to watch the Emmys: I continue to watch in the misguided hope that they eventually get something right.
Edited to add: I love the Office. It's one of my favorite shows, and I can't wait until next week's season premiere.