Disney has a new phenomenon.
It has slowly crept into the public conciousness.
Among certain circles it is hugely popular.
Others will have never heard of it.
Others eat, sleep and breathe it.
I refer to.... Club Penguin.
Club Penguin - Waddle around and meet new friends!
For those who aren't in the know, Club Penguin is a Disney website that allows children (and adults I suppose) to play as a penguin in a fully interactive environment. This includes interacting with other members, earning rewards, playing games etc. NDJnr is currently addicted to it and I have to admit that I find it rather hypnotic myself.
The merchandise has started to appear in the Disney Store, collectable game cards are available in newsagents and there have been character meet and greets at the USA parks
[ame=http://www.youtube.com/watch?v=7uT-mX3nwuw]YouTube - Club Penguin Rockhopper and Blue Penguin at Walt Disney World[/ame]
So is this brand big enough to be given a presence in DLP. Or is it already there? Is the merchandise available? Or is the site not yet established in the rest of Europe?
With HSM and Hannah Montana staining the name of Disney, I find it rather nice that these cartoon penguins (crudely rendered I admit) can become so popular.