They really are milking this, but then again if it brings in revenue what the heck. I still think, after all that, that the 15th is a strange one to have so much hooplah and celebration over, but then again it's not about celebrating in the way that DL's 50th was, it's about marketing and customers, and I think they've done a good job. Having said that, I think it's about time it finished now.
But all it really amounts to now is the Character Express, Candlebration and the Parade (which we will probably have for a few more years at least anyway).
The longer they drag this on for , the less impact anything they do for the 20th will have.