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  1. #856

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    Re: Disneyland Project Tracker

    Quote Originally Posted by vfire View Post
    The powers that be don't seem to understand that the park sells itself so there's little need for a slick marketing campaign.... and little need for all those marketing "specialists." Cutting them would be a nice cost savings with no impact on the park experience... it would actually be a positive impact.
    Well said. And not only would it save them having to pay their salaries, they wouldn't have to pay for crap marketing props to go into the parks every year either. Massive savings all around!

    Our revels now are ended. These our actors, As I foretold you, were all spirits and Are melted into air, into thin air: And, like the baseless fabric of this vision, The cloud-capp'd towers, the gorgeous palaces, The solemn temples, the great globe itself, Yea, all which it inherit, shall dissolve And, like this insubstantial pageant faded, Leave not a rack behind. We are such stuff As dreams are made on, and our little life Is rounded with a sleep. mycroft16 on Twitter

  2. #857

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    Re: Disneyland Project Tracker

    Quote Originally Posted by mycroft16 View Post
    Well said. And not only would it save them having to pay their salaries, they wouldn't have to pay for crap marketing props to go into the parks every year either. Massive savings all around!

    Right. If they took the millions they spend on "marketing and promotions" and used it for actually ENHANCING the park, that alone would provide better results.

  3. #858

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    Re: Disneyland Project Tracker

    the marketing campaigns also serve as reminders to people (and their children) that they're happy to receive your money.

    everyone knows disneyland rocks but its not always on our minds. marketing reminds us and makes us think about it. so if all the marketing does is give you a slight twinge of wanting to go to disneyland. it's serving its purpose. its like reinforcement.

  4. #859

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    Re: Disneyland Project Tracker

    Quote Originally Posted by Bexington View Post
    the marketing campaigns also serve as reminders to people (and their children) that they're happy to receive your money.

    everyone knows disneyland rocks but its not always on our minds. marketing reminds us and makes us think about it. so if all the marketing does is give you a slight twinge of wanting to go to disneyland. it's serving its purpose. its like reinforcement.
    So, if the point was that they want you to go to Disneyland. Then there is no reason that the promotion should reach into the park.

    Really, the other stuff is acting as a promotion for you to buy more stuff in the park. The reality is it sells itself so don't let the promotions in the park.
    Friend walks into line of The Many Adventures of Winnie the Pooh-
    "Come on, Let's go see Country Bear- .......Oh."
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  5. #860

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    Re: Disneyland Project Tracker

    Quote Originally Posted by Walt Jr. View Post
    So, if the point was that they want you to go to Disneyland. Then there is no reason that the promotion should reach into the park.

    Really, the other stuff is acting as a promotion for you to buy more stuff in the park. The reality is it sells itself so don't let the promotions in the park.

    this i have no counter argument against cause i agree its unnecessary at that point. unless its for more commercials that they might be filming.

  6. #861

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    Re: Disneyland Project Tracker

    Quote Originally Posted by Walt Jr. View Post
    So, if the point was that they want you to go to Disneyland. Then there is no reason that the promotion should reach into the park.

    Really, the other stuff is acting as a promotion for you to buy more stuff in the park. The reality is it sells itself so don't let the promotions in the park.
    I disagree here.

    The campaigns are designed to be promoting certain things at the park. In "Celebrate Today"'s case, it is promoting celebrations at Disneyland. Part of the campaign is the highlighting of celebration offerings in the park and the addition of new offerings. Thus, the promotion of the Plaza Inn Birthday Parties and the upcoming Celebration Roundup at Big Thunder Ranch.

    If you have a campaign promoting something, it should be expected that whatever is being promoted is actually available.

    The problem here is that the Disney Parks marketing machine has been leaving their marketing messages vague over the last few years. The Year of a Million Dreams marketing was confusing even to people here on MiceChat. And now, the only thing that is clear about the "Celebrate Today!" campaign is that you can get in for free on your birthday.

    I don't know if Disney is intentionally leaving the marketing vague in hopes that they can attract a broader range of people by leaving out the specifics that some people may decide aren't for them. Or Disney's marketing machine is just doing a sloppy job. Either way, they are told their work is paying off, because attendance continues to remain strong, even during the current economic downturn.


    I don't think it's inappropriate at all to have campaign-related decorations in the park. Actually, I think would be strange for there not to be any mention of the current marketing campaign once you get in the park. What is inappropriate, however, is the complete disregard for what IS in the park when designing decorations and/or new offerings relating to the marketing campaigns.

    We saw the Year of a Million Dreams wreak havoc on Main Street and at Sleeping Beauty Castle. And now, we're seeing the Celebrate campaign clash with turn-of-the-century Main Street USA with big, modern party decorations.

    I don't have an issue with temporary decorations in the parks that relate to marketing campaigns, but they should be done with consideration to what is already there. The 50th Anniversary did this successfully -- the golden 50s were designed to blend in with their surroundings, but still be recognizable. The DreamGraffiti and the Celebrate Today envelope simply do not blend into their surroundings and they appear to make no effort to do so. And that is the problem.

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  7. #862

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    Re: Disneyland Project Tracker

    ^^
    For me it just kinda works this way.

    A Celebration related to the park like 50th deserves to be in the park because it is celebrating the park.

    Things like Celebrate Today and YOMAD have nothing in reality to do with the park (in the context of an anniversary)because it isn't celebrating the park itself, all it really is promoting is the few offerings.

    For something like Celebrate today and YOMAD, I find in park decorations not needed and not justified. Tell me how a big ugly gold envelope is going to make you want to celebrate more, the park sells itself, the guest should want to celebrate today by just being there.

    In reality, highlight offerings in the map, keep the promotional stuff outside the park, but don't let it enter the park. Not just because they clash, but they are completely unneeded.

    The fact that most of the offerings except for the birthday stay vague until you enter the park and then are only mentioned in the maps are proof that these decorations are a waste of money and completely beside the point of the promotion.

    Which leaves me to wonder what is the point for them at all, to get people to buy more merch to "celebrate today". If people aren't going to be informed about other stuff except for in the maps, then what's the point. The envelope is not saying "Celebrate today at Big Thunder Ranch". Is Disney marketing thinking that guests expect decor for every promotion or that the park is boring without it?

    Just my thoughts.
    Friend walks into line of The Many Adventures of Winnie the Pooh-
    "Come on, Let's go see Country Bear- .......Oh."
    -August 1st 2010

    And this elevator traverls directly to The Twilight Zone The Gift Shop!
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  8. #863

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    Re: Disneyland Project Tracker

    What bothers me is that Disney confuses causality when they assume that these promotions are what has brought in the crowds, and that those crowds spend money in the park. People wore birthday buttons before the Celebrate promotion. And I doubt there were many people who came to the park to spend money just because of the Dreams promotion. They're out of their minds if they think that YoaMD is what drove attendance up the past couple years.

  9. #864

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    Re: Disneyland Project Tracker

    I think the Celebrate campaign is pretty smart. Disney puts the birthday person in for free but that person's friends and family spend the money to get in when they might have not gone in the first place.

  10. #865

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    Re: Disneyland Project Tracker

    Good point, Tool. And they spend once inside the park, too. The free entry on your birthday is a great loss leader for Disney, and they should seriously consider extending it next year as well.

  11. #866

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    Re: Disneyland Project Tracker

    Quote Originally Posted by Tool View Post
    I think the Celebrate campaign is pretty smart. Disney puts the birthday person in for free but that person's friends and family spend the money to get in when they might have not gone in the first place.
    Right, that is smart, and I have no problems with that. But that is the main draw of this whole promotion right, free Birthdays.

    It's obvious that that's the biggest percentage that guests will come for in this campaign.

    So why have to go through all the elaborate in park decor? Couldn't we just stick with the special roundup without having ugly gold envelopes trashing theme?

    What? Does Disney think that the birthday for free isn't good enough and that the guest is expecting "special" decor to. There truly isn't much justification for the rest of the stuff.
    Friend walks into line of The Many Adventures of Winnie the Pooh-
    "Come on, Let's go see Country Bear- .......Oh."
    -August 1st 2010

    And this elevator traverls directly to The Twilight Zone The Gift Shop!
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  12. #867

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    Re: Disneyland Project Tracker

    Quote Originally Posted by mycroft16 View Post
    Well said. And not only would it save them having to pay their salaries, they wouldn't have to pay for crap marketing props to go into the parks every year either. Massive savings all around!


    Do you really have any idea what you're talking about? Are you really suggesting that Disneyland eliminate marketing?

    They should get rid of accounting, also. How hard is it to count money?

    They should get rid of the Imagineers, also. People on this forum think of Peoplemover replacements for free!

    They should get rid of maintenance people. In 2004, Disney fans were volunteering to paint the stairs at the Monorail station!

    They should get rid of all upper management! They're just suits, and since I'm bitter about my job and lack of education, I hate them!

    They should get rid of photographers for print ads. They can get pictures free on Google Images!


    Debate the execution of these campaigns all you want. We know how "unsuccessful" the Two-fer, 50th, and 1996 Electrical Parade campaigns were, but to suggest eliminating a critical element of a company is... fascinating.

  13. #868

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    Re: Disneyland Project Tracker

    Quote Originally Posted by dl1955pounds View Post


    Do you really have any idea what you're talking about? Are you really suggesting that Disneyland eliminate marketing?

    They should get rid of accounting, also. How hard is it to count money?

    They should get rid of the Imagineers, also. People on this forum think of Peoplemover replacements for free!

    They should get rid of maintenance people. In 2004, Disney fans were volunteering to paint the stairs at the Monorail station!

    They should get rid of all upper management! They're just suits, and since I'm bitter about my job and lack of education, I hate them!

    They should get rid of photographers for print ads. They can get pictures free on Google Images!


    Debate the execution of these campaigns all you want. We know how "unsuccessful" the Two-fer, 50th, and 1996 Electrical Parade campaigns were, but to suggest eliminating a critical element of a company is... fascinating.
    When the quality of the product goes down, the extent of marketing increases. For decades, Disneyland didn't need excessive marketing and promotional campaigns. They survived quite well with general advertising and Walt's Wonderful World of Color on TV.

    Marketing is only "critical" because they have made themselves indispensable at the expense of the "product" they are supposed to be promoting.

    So, while Disney can certainly use judicious advertising, continuing to produce outstanding quality parks and attractions is a much better use of the company's investment dollars.

  14. #869

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    Re: Disneyland Project Tracker

    Quote Originally Posted by dl1955pounds View Post


    Do you really have any idea what you're talking about? Are you really suggesting that Disneyland eliminate marketing?

    They should get rid of accounting, also. How hard is it to count money?

    They should get rid of the Imagineers, also. People on this forum think of Peoplemover replacements for free!

    They should get rid of maintenance people. In 2004, Disney fans were volunteering to paint the stairs at the Monorail station!

    They should get rid of all upper management! They're just suits, and since I'm bitter about my job and lack of education, I hate them!

    They should get rid of photographers for print ads. They can get pictures free on Google Images!


    Debate the execution of these campaigns all you want. We know how "unsuccessful" the Two-fer, 50th, and 1996 Electrical Parade campaigns were, but to suggest eliminating a critical element of a company is... fascinating.
    I partcally agree with Mycroft... WDC is spending so much money every year to come up with crappy signs, banners, and props for the campaigns...

    and I think what he is trying to say is WDC should stop creating a marketing division just for in park campaigns like YOAMD or WWYC.

    I mean Party Gras didnt have all the crap they are doing for WWYC... the 35th only had the Dream Machine. The 50th was a mile stone so all that stuff was called for... but the gold envelope and the lightpost decor? come on seriously!

    Why couldnt they just do something simple and themed to the land? some simple bunting and banners would have been perfect.
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  15. #870

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    Re: Disneyland Project Tracker

    Quote Originally Posted by bfdf55 View Post
    When the quality of the product goes down, the extent of marketing increases.
    You're right. I barely saw Apple commercials in the mid 90's, and when the iMac and iPod marketing blitz started, quality tanked...

    (I really have no idea where you base this claim on)

    Quote Originally Posted by bfdf55 View Post
    For decades, Disneyland didn't need excessive marketing and promotional campaigns. They survived quite well with general advertising and Walt's Wonderful World of Color on TV.
    You contradicted yourself in two sentences. Since when has Disneyland had a weekly, hour-long show dedicated to marketing the park? Seems like an enormous marketing stunt to me.

    Quote Originally Posted by bfdf55 View Post
    So, while Disney can certainly use judicious advertising, continuing to produce outstanding quality parks and attractions is a much better use of the company's investment dollars.
    Or a combination of both? Life isn't either-or. Look at Indiana Jones in 1995. Great product, great marketing.

    Quote Originally Posted by Alpoe001
    Why couldnt they just do something simple and themed to the land? some simple bunting and banners would have been perfect.
    I agree. I think that would be much better, but it's still marketing.
    Last edited by dl1955pounds; 03-10-2009 at 09:27 PM.

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