I was at the Land on Oct. 30. I have never been to Mickey's Halloween. On my way out of the park and to my car around 6:30pm, I saw the masses of people coming in for Mickey's Halloween Treat. I use to go to Knott's Scary Farm every year (missed the last two years due to burn out). Halloween is big bucks. A huge percentage of Knott's income comes from the Haunt. Universal gets big crowds for their event. But it looks like Disney's offerings is pretty popular too. While Knotts and Universal goes for more of an adult scare with gore, mosnters and frights, Disney has tapped into a market that was not being exploited, the family. Now I have not a clue what goes on in Mickey's Halloween treat, but the people were coming in mass, with their little children, all in costume. People looked excited to be there. It looks to me that if Disney continues to grow this event, they might have a real hit on their hands. And unlike the other parks, that seem to pull in large numbers of rowdy teens and gang members, the Disney event is geared towards families and small children. What Disney has to pay in security compared to the other parks because of their audience must be big.