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  1. #1

    • Minion
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    Should we expect another promotional blitz for DLís 55th?

    My head is still spinning from the 100 Years of Magic campaign let alone Disneyland’s’ 50th blowout celebration. And Disney’s promotional powerhouse isn’t showing signs of letting up. So should we brace ourselves for a not-so-once-in-a-lifetime celebratory event for Disneyland’s 55th? Or are quieter times ahead at the resort.

    Anybody have thoughts, feelings, or news?

  2. #2

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    Re: Should we expect another promotional blitz for DLís 55th?

    I have ears and items from the 35th and 45th. I imagine they will do SOMETHING. I mean, it could be a moneymaker and they are all over that.

  3. #3

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    Re: Should we expect another promotional blitz for DLís 55th?

    Isn't that their job? To keep different promotions and special events coming? They have to keep things fresh and people coming...It gives the average tourist something to oooo and ahhhh about and it gives the regulars something to talk about.

    Of course there will be a grand 55th promo. Disney is a business and just like any other business they are going to have their next promotion lined up...

  4. #4

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    Re: Should we expect another promotional blitz for DLís 55th?

    I can't imagine that they wouldn't. Although, I don't think it will be anywhere near as big a deal as the 50th promotion was, it will still probably be pretty big, especially with World of Color debuting over in DCA, the possible return of the Electrical Parade to Main Street and maybe a new daytime parade (of grand proportions, if rumors are to be believed!).

  5. #5

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    Re: Should we expect another promotional blitz for DLís 55th?

    Well I was thinking-yes there will be new things to see and do, but hoping the promotion wouldn't be as heavy handed. I mean after all thats why EPCOT initaly didn't get a big celebration a few years back. In fact it was the fans that spured the anniversary festivities.
    Last edited by Sir.Mouse; 07-24-2009 at 10:23 PM.

  6. #6

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    Re: Should we expect another promotional blitz for DLís 55th?

    I think Disney will do something to promote the 55th anniversary, but I'll be surprised if it's on par with the mega media blitz that accompanied the 50th. That was a momentous occasion celebrating the first theme park in the world reaching a golden anniversary. I don't think we'll see anything like that again until the 75th.

    I won't be surprised at all if the company totally ignores the 10th anniversary of DCA's opening.

  7. #7

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    Re: Should we expect another promotional blitz for DLís 55th?

    The 55th isn't that major, like the 50th. They will have small ceremonies, debut a new parade and/ or fireworks. The only times they will do an all - out celebration would be the 75th, 100th, etc.....

  8. #8

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    Re: Should we expect another promotional blitz for DLís 55th?

    It might be an interesting campaign if they some how came up with a promotion that links the 55th anniversary with the fact that the park also open 1955.

    As for DCA's 10th, i doubt they would ignore it since that is when The new entrance and Mermaid are due to open. The tenth anniversary would be the time to re-introduce DCA, sorry Disney's California Adventure, to the world

  9. #9

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    Re: Should we expect another promotional blitz for DLís 55th?

    For some reason I always thought that DL 55th was going to be big. Can't say why, maybe it's because recent trend in promoting anything, take for example Euro Disneylands 15th anniversary bash. Does anyone really Celebrate 15th anniversaries on that scale? Not typically, but Disney did.

  10. #10

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    Re: Should we expect another promotional blitz for DLís 55th?

    I am not expecting anything huge, but I am not expecting anything small either.

  11. #11

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    Re: Should we expect another promotional blitz for DLís 55th?

    Well I think it is going to be big due to the fact Disneyland will be 55 and the following year DCA will be 10 and to mash it all up World of Color will debut and other stuff will. They need people going to the park
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  12. #12

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    Re: Should we expect another promotional blitz for DLís 55th?

    Quote Originally Posted by Baloo View Post
    As for DCA's 10th, i doubt they would ignore it since that is when The new entrance and Mermaid are due to open. The tenth anniversary would be the time to re-introduce DCA, sorry Disney's California Adventure, to the world
    I agree with you, DCAís 10th will be promoted. If they chose to specify that the new rides and shows are at DCA and only there, it would truly be interesting to see how Disney advertises the newly remodeled DCA.

  13. #13

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    Re: Should we expect another promotional blitz for DLís 55th?

    Don't get me wrong, I like all the promotions, but sometimes Disney goes a little overboard. I highly dislike Disney's Bday promotion this year. I loved getting the wonderful gift card on my bday and all that, but now when you go to Disneyland you see tons and tons and tons of people wearing Birthday pins just getting into the park for free and that kind of stuff. It's gotten pretty annoying. As for the 55th celebration, I don't expect anything really big like the 50th but I don't expect them to forget all about it, then again I would be surprised if they made a big deal of it just because it is 55 and it opened in 1955. lol. I didn't even realize that until somebody pointed it out!
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  14. #14

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    Re: Should we expect another promotional blitz for DLís 55th?

    Quote Originally Posted by LittleImagineer View Post
    Don't get me wrong, I like all the promotions, but sometimes Disney goes a little overboard. I highly dislike Disney's Bday promotion this year. I loved getting the wonderful gift card on my bday and all that, but now when you go to Disneyland you see tons and tons and tons of people wearing Birthday pins just getting into the park for free and that kind of stuff.
    I don't think I understand, you dislike the fact people are getting in for free?

  15. #15

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    Re: Should we expect another promotional blitz for DLís 55th?

    Quote Originally Posted by LittleImagineer View Post
    Don't get me wrong, I like all the promotions, but sometimes Disney goes a little overboard. I highly dislike Disney's Bday promotion this year. I loved getting the wonderful gift card on my bday and all that, but now when you go to Disneyland you see tons and tons and tons of people wearing Birthday pins just getting into the park for free and that kind of stuff. It's gotten pretty annoying.
    When Walt said, Disneyland is YOUR land, I dont think he meant, Disneyland is LittleImagineer's land. just playin.

    I think the bday promotion is fine. It's nothing to get frustrated about. If it's your b-day then you should be able to celebrate it.


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