Just heard that effective today the basic hat embroidery that up until now was included in the cost of ear hats and a couple other hats will now cost $3. That's right, the cost of a few feet of thread and someone pushing on a couple buttons on a fully automated machine is now $3 when before it was free. Something special and unique is now gone from Disneyland. Bad show, Disney. No word on if the "premium" hat writing has increased in price or not. Still, I guess even the basic hat writing is now premium, isn't it.