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  1. #1

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    Joy to the Small World = Bland ?

    Something about that tag line doesn't really hit the spot for me.

    I hope that's not the only billboard they've got for the Holiday season.

    BTW: The wisdom of having an official start to the season on a Friday the 13th.....

  2. #2

    • The 'Big Dreams' Kid
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    Re: Joy to the Small World = Bland ?

    Where is it at?


  3. #3

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    Re: Joy to the Small World = Bland ?

    Quote Originally Posted by Pisces View Post
    Something about that tag line doesn't really hit the spot for me.

    I hope that's not the only billboard they've got for the Holiday season.

    BTW: The wisdom of having an official start to the season on a Friday the 13th.....
    Forget Friday the 13th, just the fact that the second week in November = Christmas time is crazy.

  4. #4

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    Re: Joy to the Small World = Bland ?

    Quote Originally Posted by Pisces View Post
    Something about that tag line doesn't really hit the spot for me.

    I hope that's not the only billboard they've got for the Holiday season.

    BTW: The wisdom of having an official start to the season on a Friday the 13th.....
    Normally i would agree with you
    but with so many ppl worried about things (jobs, war etc)
    the message is fitting
    Quote by Al:
    To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
    -Al Lutz



  5. #5

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    Re: Joy to the Small World = Bland ?

    Well, Disneyland is supposed to be a place where you forget your troubles.

    That tagline "Joy of The Small World" feels a bit cynical and jaded...although I guess it could be interpreted as clever and edgy.

    It seems to me that, no matter what's going on the world, Disneyland, especially around the Holidays is about the warm & fuzzies.

    Or, nothing at all....maybe don't have a tagline and simply put a cheerful festive picture of the Winter Castle and "Disney Holidays"...which is what they had last year?

  6. #6

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    Re: Joy to the Small World = Bland ?

    Quote Originally Posted by Pisces View Post
    Well, Disneyland is supposed to be a place where you forget your troubles.

    That tagline "Joy of The Small World" feels a bit cynical and jaded...although I guess it could be interpreted as clever and edgy.

    It seems to me that, no matter what's going on the world, Disneyland, especially around the Holidays is about the warm & fuzzies.

    Or, nothing at all....maybe don't have a tagline and simply put a cheerful festive picture of the Winter Castle and "Disney Holidays"...which is what they had last year?
    Your not there yet
    they are trying to get you there (those of us outside of CA)
    so they MIGHT be going for the
    feel safe and all your worries are gone feel.....basically a reassurance
    who knows.
    Quote by Al:
    To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
    -Al Lutz



  7. #7

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    Re: Joy to the Small World = Bland ?

    What's wrong with "Joy to the Small World"? It's a pun on "Joy to the World" by adding the word "small" from "It's a Small World", which is contributing to the holiday festivities.

    Makes sense to me.

  8. #8

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    Re: Joy to the Small World = Bland ?

    Well, it might be a snarky pun....and they might also be going for irony in that it actually comes off as rather Joy-less.

    But, that doesn't strike me as essentially "Disney" ie...the sense of wonderment, the magic and awe....I don't get that sense from this advertisement.

    You know I've been going to Disneyland during the Holidays, and spending quite a bit of money on them (multi-day passes) for the last 5 Holiday seasons. I'm taking a break and decided to sit this Holiday season out this year, and this advertisement doesn't do anything to make me regret my decision.

    I don't see a lot of urgency or passion in this advertisement to make me want to race back.

  9. #9

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    Re: Joy to the Small World = Bland ?

    The ad pieces are very nice.

  10. #10

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    Re: Joy to the Small World = Bland ?

    I don't see anything wrong with it myself. It's just you. I even like the commursle [ms].

  11. #11

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    Re: Joy to the Small World = Bland ?

    The new Holiday commercials are wonderful and are especially touching if you're viewing them from about 360 miles away not knowing when you'll be able to visit the park again.

  12. #12

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    Re: Joy to the Small World = Bland ?

    It's sweet. Its only drawback is that it might be a little too on the nose for Disney. They are creative, and the tag line has a certain air of laziness about it. But, I like it, nonetheless.

  13. #13

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    Re: Joy to the Small World = Bland ?

    They were obviously going for a more minimalistic approach with this particular tag-line, and who's to say they're at fault? Honestly, I wouldn't read too much into this. Instead, simply enjoy the upcoming (meaning totally still not here yet) holiday season whether you spend it at the parks, or elsewhere.

    Happy Thanksgiving.

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