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  1. #1

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    How are DL's and DCA's annual attendance determined?

    Disney recently announced that attendance at both DL and DCA was up over last year. How do they figure this? What are these attendance numbers based on?

    If a guest buys a "2fer" (buy a DL ticket, get DCA free) then is their DCA admission counted in DCA's total attendance numbers (even though their admission was free)? Are Annual Pass guests counted as admissions every time they use their APs to enter a park? Anyone know? (Thanks!)

  2. #2

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    Re: How are DL's and DCA's annual attendance determined?

    Doesn't anyone know the answer????

  3. #3

    • Sock Puppet
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    Re: How are DL's and DCA's annual attendance determined?

    isn't that what the turnstiles are for

  4. #4

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    Re: How are DL's and DCA's annual attendance determined?

    Quote Originally Posted by DLLocal View Post
    isn't that what the turnstiles are for
    Not necessarily. There's a huge difference between getting 15% more guests through the turnstiles (including the freebies and the AP's) and selling 15% more admission tickets. So when Disney states that attendance at DCA is up by 15%, does that include all those freebies and APs? Or did they actually sell 15% more DCA tickets than last year?

  5. #5

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    Re: How are DL's and DCA's annual attendance determined?

    They said "attendance," not "ticket sales." It's all turnstiles.

  6. #6

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    Re: How are DL's and DCA's annual attendance determined?

    Attendance numbers isn't based on tickets sold. It's based on persons entering a park, regardless of what pass they have. This is very important. So if a person has a discounted form of entry, they are still counted in the overall attendance.

    Also to note, a ticket holder is only counted ONCE when they enter one of the two main gates within the resort, and that count is only added to the first park they visit and not to the other (even if they so happen to visit the other park within that day). For example, If a guest purchases a 2-day Park Hopper pass and enters Disneyland first -- fallowed by DCA later in the day -- Disneyland will get an added count for the day's attendance while DCA will not. If the guest enters DCA before Disneyland the next day, DCA would receive an addition count. This is done to determine the Resort's overall attendance number.

    Disney feels it is unnecessary to release detailed revenue numbers. They also do not reveal detail attendance numbers. The law does not say they need to. They do however reveal whether attendance is up, down, or flat; and overall revenue earned in the division.

  7. #7

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    Re: How are DL's and DCA's annual attendance determined?

    What about how many times they scan tickets at the entrance? Isn't it done all digitally?


  8. #8

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    Re: How are DL's and DCA's annual attendance determined?

    Quote Originally Posted by MagicWDI View Post
    Attendance numbers isn't based on tickets sold. It's based on persons entering a park, regardless of what pass they have. This is very important. So if a person has a discounted form of entry, they are still counted in the overall attendance.

    Also to note, a ticket holder is only counted ONCE when they enter one of the two main gates within the resort, and that count is only added to the first park they visit and not to the other (even if they so happen to visit the other park within that day). For example, If a guest purchases a 2-day Park Hopper pass and enters Disneyland first -- fallowed by DCA later in the day -- Disneyland will get an added count for the day's attendance while DCA will not. If the guest enters DCA before Disneyland the next day, DCA would receive an addition count. This is done to determine the Resort's overall attendance number.

    Disney feels it is unnecessary to release detailed revenue numbers. They also do not reveal detail attendance numbers. The law does not say they need to. They do however reveal whether attendance is up, down, or flat; and overall revenue earned in the division.
    You answered my question perfectly. Thank you very much!

  9. #9

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    Re: How are DL's and DCA's annual attendance determined?

    Quote Originally Posted by MagicWDI View Post
    Also to note, a ticket holder is only counted ONCE when they enter one of the two main gates within the resort, and that count is only added to the first park they visit and not to the other (even if they so happen to visit the other park within that day).
    This might be the "official" counting method (i.e., the way the amusement industry expects the numbers to be disclosed), but I don't think that's what Disney does in practice. "Call it a hunch," to quote Marty Feldman in "Young Frankenstein."
    I do know when I was being let in by a Silver Pass holder (a CM working in Burbank) that he was required to make us go through DCA first, in order to prop its attendance, but that was early on, in 2001 and 2002. He doesn't make us do that anymore.
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  10. #10

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    Re: How are DL's and DCA's annual attendance determined?

    Basically there is

    - what people track internally for their own needs
    - what people extrapolate from information the company does share
    - what Disney releases in it's financials for guidance and visibility into the business

    None of those numbers are the same, none of them would follow the same accounting principles.

    Because Disney uses tracked media for admissions, they know exactly who is entering a park, when, etc. But they are never going to share that info - nor are they going to use that exact data necessarily in their public numbers. They can tell if you've already been to DL before going to DCA, etc.. but they aren't necessarily use that info to not count you at DCA.

    This reporting is all fluff and massaging the numbers to the way you want them to be.

    The quality of the data is purely a matter of how much data Disney retains from their ticket tracking system and how much logic they chose to apply. I'm wager internally they know EXACTLY who is new, who is a repeat, who goes back and forth between parks, etc in their counts. But they aren't going to share it.

    And omitting things like the same person going to both parks should really be one person is all part of the game. Inflating your numbers by stretching what you actually included or exclude is all part of the game.
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