Red Carpet Adventure is an “E-ticket”, next generation, trackless dark ride and simulator hybrid attraction which would take you on a wild journey through the golden age of Hollywood, where you become the star of the story. It would be located in the current location of the Monsters Inc. attraction in HollywoodLand, (currently Hollywood Pictures Backlot) in Disney’s California Adventure.
One of the key features of this attraction is that it would be arguably the most re-ride-able attraction ever created, with literally every trip being different. It will wrap the guest in multiple mystery adventure stories, all set in multiple Hollywood locales and settings created within the attraction. These settings, combined with the use of scenes which use advanced AA’s, simulators and projection techniques, as well as the nature of the trackless ride system, will provide the setting for the variety of stories that will be told within the attraction. The attraction would literally become a canvas, upon which numerous adventures can be painted.
The attraction also features numerous cameos by Disney characters of the 1930’s, as well as human celebrities of that era. These characters would all play into your story, and you would have a variety of different direct interactions with the characters, but this adventure is about you. Your decisions impact how your adventure plays out. And you can ride the attraction over and over making different choices which will result in different stories and outcomes in every adventure.
Red Carpet Adventure also features a speakeasy, a nightclub called Bootleg Pete’s, which is located on the second level of the attraction building. The nightclub and Pete would be integrated into scenes of the attraction. Pete is of course Mickey’s sleazy arch rival, who’s never too low to stoop to neither bootlegging nor opening his own speakeasy. Bootleg Pete’s will be located above Pete’s Dry-cleaning, which serves as the lobby and “front” for the speakeasy above.
A. The primary goal of this attraction is to add the next great classic Disney dark ride type of attraction to HollywoodLand, with the additional goal of appealing to the widest possible demographic group. This is critical because this part of the park currently lacks an attraction with these valuable criteria. To some degree both attractions which have previously been located on this site have sought to achieve these same goals, but both have struggled.
With the only solid major attraction in HollywoodLand being, Tower of Terror, a highly thrilling ride with a height limit, it has great limitations on its demographic appeal. However, any major attraction does need to have enough appeal to bring in adults and teens who expect some kind of thrills combined with interesting story and design, thus the second major goal.
B. The secondary major goal, which cannot be sacrificed for the first goal, is to make the attraction fun, and an attraction that a modern, thrill seeking audience would want to ride. While the primary goal of the attraction must be to have broad appeal, but it is important that this attraction is exciting to everyone, and is one of the rides people of all ages run to when the gate opens.
C. The third goal is also closely related to the first two; that is to create an attraction which is highly repeatable. I believe this is an important goal for any attraction, but particularly one at the Disneyland Resort, due to its number of repeat visitors. In order to achieve this goal a wide variety of technology will be incorporated into the attraction in order to make the experience different every time.
D. The first goals as I said lead to the next, the goal of using advanced technology to broaden the appeal and enhance the experience of the attraction. This is very important in and of itself because in order to reach the younger generation as well as impress the adults, it’s important to embrace technology and always keep the attractions at the cutting edge. Technology also plays an important part in simply making the attraction possible, and in making many of the other goals possible to accomplish.
E. The next goal is closely related to several others as well, which is to incorporate the largest possible experience into the footprint available. This again is a goal which I believe is important for every attraction at Disneyland Resort due to the limitations on available space. It is also important because it brings the most value to each square foot of land by servicing a high number of guests per hour. This is also closely related to technology in that it can enable this to be possible.
F. The next goal is to educate and intrigue the guests about the history of Hollywood and celebrate the mythos of, “The Golden Age of Hollywood.” Great Disney attractions don’t try to teach the guests, but rather to inspire then to learn more. An important part of the goals of this attraction is to introduce guests to aspects of Hollywood history and a few Disney characters that they may not have known about in a fun way.
G. The next major goal is to enhance the “real city” feel of the new HollywoodLand theme. This is obviously a critical part of any themed attraction, to enhance the theme of its land. The attraction will seek to achieve this goal in a number of ways.
H. The next goal is to integrate a nightclub into the design of the area. I strongly feel that this would be a prime location to place a nightclub for several reasons. First, I love the mystery and intrigue that can be added to DCA by having a “hidden” speakeasy type nightclub. Second, because this location is pretty far from the Cove Bar and wine bars as well as the Grand Californian, I’ve long thought that this would be a prime location for another facility selling alcoholic beverages. I also think this attraction could be a major draw during the evening hours when usually the Hollywood area is relatively dead and World of Color will only serve to draw more guests to Paradise Pier. This would be a major part of making HollywoodLand an interesting nighttime draw.
I. The last major goal is excellent integration of the surroundings and overall improvements to the area around the attraction. While the competition limits our design to our site, it’s very important to address the context adjacent to the site, both short and long term. Thus the design will describe some changes suggested for the area immediately surrounding the attraction, again with a number of ideas to make this area a nighttime draw.
The concept for Red Carpet Adventure serves to address the above goals and solve many of the problems which currently exist within this area of the park. The most challenging part of achieving these goals is undoubtedly meeting the first two criteria at the same time. Creating a dark ride with broad appeal and available to most guests, while also having enough thrill and intrigue to appeal to teens and adults.
One of the most important parts of addressing the goals is the selection of the proper ride system. The ride system for Red Carpet Adventure would be similar to the design of the ride system of Pooh’s Honey Hunt at Tokyo Disneyland and the new Mystic Manor attraction at Hong Kong Disneyland. For those of you not familiar with these attractions, the ride vehicle is guided by electronic signals in the floor. Thus it is trackless, which means that it can take multiple paths through the attraction. The ride system will be further discussed below, but it is important to introduce it here because it is such a key component of the concept and design.
Red Carpet Adventure is an attraction where you are the central character in every story. The premise is always the same; that you, the new kid in town, have come to Hollywood with a dream of making it in the movie business. You arrive in Hollywood and begin your journey at Hollywoodland Magic Emporium, a magic shop run by a retired vaudeville magician named The Great Zanganzi. From there you get swept up into a variety of mystery stories in which you help piece together the clues to help solve the mystery.
The queue for the attraction begins at the Magic Emporium. Within the emporium is a small magic performance venue which can be viewed both from the extended queue and inside the shop. Magicians will perform there live of busy days and provide entertainment in the queue and there will be a small seating area for guests to watch at their leisure. The Magic Emporium also would have a store area selling magic items, a candy shop area with magical treats and would serve as the exit of the attraction as well and have a ride photo area and attraction related souvenirs.
The rest of the queue is housed on the first floor of the attraction building. The attraction has three main levels and one intermediate level. The main level houses the queue, loading area, and the opening and final scenes of the attraction. The basement level houses the main show scenes of the attraction. The second level houses the nightclub, Bootleg Pete’s, and show scenes related to that part of the attraction. The intermediate level is a loading area for the simulator part of the attraction.
Characters & Marketing:
This attraction would be the first major attraction to prominently feature Mickey and the gang. The approach to this would be that they are treated as real people living in Hollywood. This would allow them to be themselves, but also have a little bit more story added to them is a way that would feel comfortable and environment that would feel natural for them to appear. It would also be a huge marketing opportunity to rejuvenate the characters and keep them permanently in the public’s mind. I also feel this attraction would be able to be cloned to many of the other resorts.
As I said before, the story of the attraction is always slightly different, but it’s always based on the same scenes, thus in some ways, I will really be describing the settings and possible scenarios which you might encounter.
After you pass through the extended queue, you pass into main queue of the attraction. The first thing you will see is a group of guests before you get vanished right in front of your eyes. Then queue is themed to the back storage rooms of the Magic Emporium. These rooms you pass through halls of all kinds of interactive magical elements and shelves full of all kinds of unusual props and magic related items. Jars of vanishing powder, wands, magic hats, rabbits in cages, and all kinds of other strange things could be found on the shelves.
Eventually you arrive at the interactive part of the queue, the Hall of Magic Mirrors. The hall is a large room with magic mirrors lined along each wall and the Magic Mirror from Snow White at the head of the room. The room would be very plush with dark mahogany and a nice setting for each mirror. Each mirror would have its own personality and person in them. Four to six guests would each be assigned to a mirror, large parties will be more then one mirror, get to interact with a magic mirror.
Once everyone has been assigned their mirrors they would perform a song together and interact with each other a bit before you got your chance to interact with the mirror. You would have about 15 minutes then to interact with the mirror. Your mirror would guide you through a number of games to gain information about you for the ride without you really knowing. It would find out about your favorite characters, ask you which of several choices you want to be in Hollywood and some other info. At this time, the computer system would also be using facial recognition to attach your answers to you for use during the attraction.
Once you left the hall of mirrors, you enter a room where you find an interactive AA of Mickey. Mickey explains to the next group of guests boarding the attraction that he needs your help, and says that if you can help him, he’ll help get you your big break in Hollywood. He explains that to help you, his friend the magician, the Great Zanganzi, will let you use one of his magical red carpets which will help you on your journey. He also explains that one his friends is in trouble and the carpet will help take you there.
You then enter the boarding area and board a magical red carpet. Each carpet holds two adults in two rows or two adults and one kid in each row for a total of four to six. There would be two loading areas of four carpets each. The carpets would travel through the attractions in groups of four, separate at times and regroup again.
Scene 1, Vanishing Act:
Once you board your carpets, you enter a room near the beginning of the queue where The Great Zanganzi will send you on your adventure by vanishing you; which guests in the queue are able to view. He gives a warning that the magic red carpets can have a mind of their own and then waves has wand and begins chanting strange cantations. The floor starts slowly spinning and dropping beneath you and you are suddenly surrounded by mist with colors and ghostly images projected onto them. Suddenly the mist clears and you stop moving. You find yourself in a dark alley. (You are now on the basement level of the attraction.)
Scene 2, Minnie or Daisy:
You pull out of the alley and the carpets split into groups of two. You find yourself on a Hollywood street at night. This street is like a big lobby for the attraction and is an area where you travel from scene to scene of this level. One group of two carpets heads toward Daisy’s Flower Shop and one heads towards Minnie’s Dresses. Once you arrive at one of the two locations, you meet one of the characters and she explains her problem and says hi by name and says she knows that Mickey sent you to help. Each will present at least three basic mysteries; more can be added later as that is part of the concept of the attraction. You will find out which mystery she needs you to help solve and you head off to your next stop which she’ll tell you, which are Donald or Goofy or Chip and Dale or Horace and Clarabelle.
Scene 3, Donald, Goofy, Chip and Dale or Horace and Clarabelle:
You head on to your next stop now alone in just your one vehicle. You go to visit one of these groups of characters. The decision of which you go to and which you mystery you have to solve, will be influenced by your interaction with the mirrors in the queue. Also, at each location, an AA of a human celebrity of that era will also be at their location doing business. The characters and the AA will each talk back and forth and help you figure out where to go next. The result is that they always will tell you need to go to find a different bad guy, who you can probably be found at Bootleg Pete’s speakeasy. You head to Pete’s.
Scene 4, Bootleg Pete’s:
At pete’s you enter a lobby and arrive now back in your group of four. You enter an elevator and go up to the second level. You enter the nightclub to the sound of swing music. Suddenly, your carpets decide to have a mind of their own. Your carpets dance and spin around with each other in rhythm to the music. This area is adjacent to the real nightclub, much like Pirates, so that the guests in both places can enjoy seeing the others. After your carpet is done dancing, you meet Pete in a back room. He tells you he doesn’t know where the person is. Suddenly, two gangsters walk in and start threatening Pete. He pulls out his own gun and a gun fight breaks out. Your carpet pulls out of the room quickly and takes you to a freight elevator. You go down the elevator and arrive at a loading dock. Suddenly, the gunfire breaks out there too. Your carpets in groups of two pull into two small rooms.
Scene 5, The Chase:
Suddenly, a door drops and you realize that you are in the back of a truck. You feel the room move, and then suddenly feel a bump and the door slides back open. You are now in a rotating “Ferris Wheel” of simulator theaters which are stacked vertically. While you are viewing this chase scene, the theaters are slowly taking you up and back down to the bottom level of the attraction. There would be four different chase scenes each which would of course correspond with your storyline. In two you would be being chased by the gangsters and in two cops would start in pursuit. You would be driving and looking backward so you’ll have a great view of the action behind you. In each scene you would either head through the hills or through the city and encounter a bunch of obstacles. But at the end of the chase you would somehow manage to find the bad guy and solve Minnie or Daisy’s mystery.
You then arrive at a movie studio and exit your truck and meet back up with Mickey, he thanks you for solving the mystery and invites you to attend a red carpet premiere. You pull out of the studio and head toward the front of a forced perspective scene of the Carthay Circle theater. You head toward the theater as pappazatzi AA’s call out your name and take your pictures and enter the front door. Several curtains open for you and you arrive back at the magic shop and disboard.