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  1. #1

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    Disney announces plan to return to "pre recession" pricing.

    I just saw a short story on our local L.A. newscast citing Disney's plan to diccontinue discount admissions and return to "Pre-Recession" pricing. The reason cited was that, although Disney's movies are doing well, the parks are suffering from lower attendance numbers with lower spending per guest. I don't know about you but the past few times I was at DL, there didn't seem to be ANY attendance problems that I could see. The place is always packed. I wonder if this means that they are going to weed out some of the lower priced annual passes and bump up price(s) of the upper ones. Just me thinking out loud.

    The story didn't elaborate on just how Disney was going to return to those pre-recession prices though. All I saw during the recession was increases in it's admission prices including a $50.00 jump in the Premium annual passport price. Makes me wonder just what is going to happen to those pricing numbers posted above the ticket booth windows. Might just see triple digits for single day park-hoppers and $500-plus premium AP's. Again, just a thought. My mind IS racing though.

  2. #2

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    Re: Disney announces plan to return to "pre recession" pricing.

    Wow...

    I hope we are kept posted on the very latest of what this means.

    And I think that "lower attendance numbers" means lower attendance INCOME. Disney has already released information showing their turnstile numbers going up.

    I look forward to hearing more.

  3. #3

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    Re: Disney announces plan to return to "pre recession" pricing.

    There is a good article here in the WSJ that I read yesterday.
    Disney Has Cut Back On Park Discounts Since Start Of Year - WSJ.com

    In a nutshell they want to scale back on the advertised discounts in order to try and squeeze some money out of the Guests... the comedy in this is that the AP monthly program doesn't seem to be on the chopping block.
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  4. #4

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    Re: Disney announces plan to return to "pre recession" pricing.

    This means prices will go up huh?

  5. #5

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    Re: Disney announces plan to return to "pre recession" pricing.

    One day, one park admission only broke $40 in 2000. Went to $50 in 2005. Broke $60 in 2007. Currently sitting at $72. (Source) An increase of $32 in 10 years and they want to charge more?

    Keep in mind this is one day, one park. A park hopper is nearly out of reach for a family now, at $87 and $97 per person. A family of 4 with one child under the age of 10 will pay $378 for park-hopper admission alone, and that's before parking, merchandise, and food.

    Ridiculous. No wonder AP's are flying off the shelves.
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  6. #6

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    Re: Disney announces plan to return to "pre recession" pricing.

    Will non-discounts really make a difference? I think they'll be fine without it with all the attractions on the way but it's a cycle. It'll come back and then go away again.


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  7. #7

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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by oo_nrb View Post
    One day, one park admission only broke $40 in 2000. Went to $50 in 2005. Broke $60 in 2007. Currently sitting at $72. (Source) An increase of $32 in 10 years and they want to charge more?

    Keep in mind this is one day, one park. A park hopper is nearly out of reach for a family now, at $87 and $97 per person. A family of 4 with one child under the age of 10 will pay $378 for park-hopper admission alone, and that's before parking, merchandise, and food.

    Ridiculous. No wonder AP's are flying off the shelves.
    We don't really have a confirmation whether or not prices will be going up.

    All we know is that discounts are being scaled down.

    It remains to be seen how things will actually "level-out".

  8. #8

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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by techskip View Post
    ...the comedy in this is that the AP monthly program doesn't seem to be on the chopping block.
    Or even the biggest discount offered by the company.
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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by techskip View Post
    There is a good article here in the WSJ that I read yesterday.
    Disney Has Cut Back On Park Discounts Since Start Of Year - WSJ.com

    In a nutshell they want to scale back on the advertised discounts in order to try and squeeze some money out of the Guests... the comedy in this is that the AP monthly program doesn't seem to be on the chopping block.
    I don't know how big of a chunk the AP business is I suspect it a pretty larger number though so, a little accounting FYI for you all.

    If Disney is following GAAP (General Accepted Accounting Principles), the AP revenue is being amortized over the period of the contract. What does this mean in context of the bolded statement? They wouldn't squeeze anymore reportable period revenue (and therefore income) out of guests by cutting the AP monthly program.

    Just a little tidbit after working in the finance area for 25 years.

  10. #10

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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by Second Star View Post
    I don't know how big of a chunk the AP business is I suspect it a pretty larger number though so, a little accounting FYI for you all.

    If Disney is following GAAP (General Accepted Accounting Principles), the AP revenue is being amortized over the period of the contract. What does this mean in context of the bolded statement? They wouldn't squeeze anymore reportable period revenue (and therefore income) out of guests by cutting the AP monthly program.

    Just a little tidbit after working in the finance area for 25 years.
    Contracts lasting less than one year are generally not amortized.

    How long did you work in Finance?
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    Re: Disney announces plan to return to "pre recession" pricing.

    Now we know why the 20% AP discount has been extended so often.


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  12. #12

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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by oo_nrb View Post
    One day, one park admission only broke $40 in 2000. Went to $50 in 2005. Broke $60 in 2007. Currently sitting at $72. (Source) An increase of $32 in 10 years and they want to charge more?

    Ridiculous. No wonder AP's are flying off the shelves.
    Well, the tickets in paragraph #1 pay for the lack of admission revenue caused by the option in paragraph #2.
    One sure way to fix this inequity....
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  13. #13

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    Re: Disney announces plan to return to "pre recession" pricing.

    Looks like I'll be ordering my 5 for 3 tickets today...............

    (runs to disneyland.com)

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    Re: Disney announces plan to return to "pre recession" pricing.

    DL always has people in it, I see no reason to raise prices...lowering would be nice

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    Re: Disney announces plan to return to "pre recession" pricing.

    Quote Originally Posted by Coheteboy View Post
    Now we know why the 20% AP discount has been extended so often.
    I was pretty sold on the low guest spending being the reason for the extensions already.

    I think this is the first time Disney has admitted that the guest spending is low enough that they need to make changes. Or at least...it's all I can find.

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