Has anyone else received their Backstage Pass Spring/Summer 2010 yet? If all one million AP holders got one of these in the mail recently, I have to wonder how DCA is going to handle the incoming crowds. I know that there has already been quite a bit of discussion on this, but....holy shmokes. A QUAD-FOLD, uber colorful advertisement right at the front? I know they want people to come this thing but....I thought they were already expecting hoards of AP holders to come this Summer. Isn't this a bit of overkill? As if they WANT the AP holders who weren't really paying attention thus far to come out and join the rest of the mob in June? If the lowest tiered APs are still unblocked on June 14, 15, 21 and 22....what are THOSE nights going to be like?
I thought they might...oh....I don't know....let the crowds build by word of mouth so that they could deal with the 9000...er...6000 people per show during the first few weeks without quite as much madness and mayhem. But it seems that marketing has gone above and beyond here. You would expect the cover on the newsletter to be World of Color, but then you open it and...BAM! Then you fold it out. Then you fold it out again...
I'd have to say that I think it's done beautifully. Kudos to marketing for putting that thing together. It's just....so....HUGE!
Maybe I'm over reacting, but....I think the lines to see this show just got a whole lot longer.