Another possibility to make this a more worthwhile attraction is to tone down the splash effects. (I know that the waves created from the ride can't be avoided) but maybe each winter after a certain date larger walls can be constructed to block water and the cheap shots on the lift hill and in the geyser area can be turned off. That in addition to placemaking and with the addition of AAs could be enough for the ride to be re-named or at least re-billed as a new attraction similar to how Dueling Dragons or unicorn challenge were changed in WWOHP. Even an indoor queue to set up the story?
Any thoughts on these ideas?