Al made an insightful post in today's Disney News Round Up about Marvel in the parks. I hope both Disney fans and Disney Executives take it to hart. Disney and Marvel fans deserve to be treated with respect and these worlds do not necessarily need to collide. Yet collide they will if the fans of both properties don't make their voices heard and loudly.
I have no problem what so ever with Marvel or Disney owning Marvel. However, this is one time when Synergy and One Disney initiatives could really hurt Disneyland. Listen to the Marvel and Disney fans and give the Marvel characters their very own worlds in which to play. Don't ruin Disneyland and the other Magic Kingdoms in the process! Let the properties exist as brothers and not Siamese twins.With all the rumors going around, a lot of you are writing in with pretty much the same question: Just how much Marvel are we going to see in the parks?
Essentially the buzz right now from all the outposts is, "an awful lot." Will it be as much as we see with Pixar? It depends. If the Marvel box office numbers begin to approach those of the lamp boys up north, the sky could be the limit. Spider Man churros would be just the beginning.
Would this be a good thing? While Pixar's world for the most part plays well within the Disney universe, Marvel tends to appeal to a much different audience. Is it unique and large enough for a new Park of its own? That's what they're working to find out now.
My take? I think the branding boys tend to go a little overboard. The suits tend to forget that a one-size-fits-all marketing policy only takes away what makes each property unique simply to facilitate a unified message.
Give Marvel the universe that it deserves. Then celebrate the differences between it and Disney's. The fans of both deserve no less.
Can I hear an AMEN?!