Duffy has replaced the previous, and in my opinion cuter Teddy Bear, in the Christmas Parade on the lead float. Yeah, that's a shameless cash it. (Not to mention the dozens of duff's that were used by little girls in the taping of the Disney Christmas special.)
And has been said in other topics, the most blatant shameless part of cashing in on this bear is that it had a far different entry into Disney, than practically every other Disney Character. (It's not from a Disney movie, nor is it part of a major attraction in DL or WDW.
It's taking something that is a distinct American part of history, the Teddy Bear, even being named after a US President, and blatantly brands it on the face and feet, and also Duff's own Duff, with Disney's own most recognizable figure.
Oh, one other obvious proof of being a shameless cash in is this entire second attempt at pushing duff in the US parks, when it already fail once previously, nearly 10 years ago.
And you have to question Disney about why on earth they would name a bear Duffy, when they are already famous for a stuffed toy bear named Pooh. And DUFFY is their idea for this newer stuffed bear's name?!?!?! And the sailor suit, really, I suppose he just ripped it off Donald Duck. Naw, Disney has done far better with other bears, from Humphrey Bear to the Country Bears , heck even Brother Bear has more of a legitimate Disney right, than Duffy.