I wonder what research was done to come up with 10k as the "right" price for annual dues. I don't doubt that they will keep their membership roster full with the price hike, but I can't help thinking they are losing out on a lot of money. There are plenty of people that would bite at lower but still profitable price points. Why not use the Carthay Circle Club as a lower priced option? Maybe even use CCC as a stepping stone to a Club 33 membership. Members at CCC would have first right of refusal when a Club 33 spot opens...they could upgrade to the higher priced 33 membership, or continue at CCC with lower dues.
Like I said before, it just seems like Disney will be leaving a lot of money on the table with these decisions.