I knew I loved DCA! Disney California Adventure, the park that is already home to a better option of food choices (IMO), fresh sourdough bread, fine wine and beer, will not only be welcoming a fine dining experience with Carthay Circle Theater and a sweet treat with Ghirardelli Soda Fountain and Chocolate Shop, to it's options this summer but also now a better coffee experience with a Starbucks Cafe being incorporated into the 1920's LA streetscape in Fiddler, Fifer, and Practical Cafe on BVS!
As a coffee aficionado, I'm very glad to hear that some quality coffee will FINALLY be brought into the resort. I know many will have their qualms with it being Starbucks but I think it's a great choice. I'm probably a bit biased as I've worked with Starbucks for four years now (great job that's gotten me through college), am a learning coach, and a coffee master with the company. It's really a great company to work for that gives back a lot and serves as a role model for ethically sourced coffee and green corporate practice. I could go on about the company, their coffee (coffee master training was SO in depth about this) and such, since many seem to have this stigma against it, but I'll stick to Starbucks-Disney talk.
I really enjoy Starbucks and would probably have enjoyed something like Peet's more (which is more to my tasting) but I see why Starbucks is a great choice for Disney in that it's a quality, recognizable brand and has a logo that honestly can be worked into different types of environment. The Siren logo is based off a 16th-century Norse woodcut of a twin-tailed siren and can EASILY be reworked to fit the look of a cafe from another time period such as the 1920's, for the signage and such. Sounds like they are trying to incorporate the logo subtly into the themed environment. Even the Starbucks name (which I'm assuming won't be too featured) is based on literature, Moby Dick to be specific. Starbuck was chief mate on the Pequod. I definitely welcome this with open arms and see it no differently than all the other brand, corporate sponsorship throughout the parks that have been there since the very beginnings of Disneyland.
Here's Al on it. MiceChat Round-Up - MiceAge.com
The first in-park Starbucks is now slated to open this June on Buena Vista Street with the re-launched Disney California Adventure. Starbucks will take up residence in the Fiddler, Fifer and Practical Café, as an odd hybrid of a regular Starbucks and a Disney-run operation. While the Fiddler, Fifer and Practical Café (dubbed the Pig Café by Anaheim’s Foods group) will maintain all the great 1920’s theming and architecture already shown to the public, subtle Starbucks logos in rubbed brass and period-appropriate signage will be added near the entrance doors. It won’t scream Starbucks with green awnings and bright logos like your neighborhood location, but once anyone gets within sight of the front door they’ll be able to spot the logo and tell that it’s a Starbucks. (Now you know why Bob Iger decreed that the huge tree already planted in front of the Pig Café be moved over a few feet at big expense, as he knows this new corporate alliance needs to go well and the subtle Starbucks logos can’t be too hidden.)
Once inside the Pig Café, the restaurant will operate like a traditional Starbucks during the morning hours just after the park opens. It’s at that time of day that the four separate espresso machines each staffed by a Starbucks-trained barista will be going full blast (where most of Starbucks’ “big” stores only have two machines), and the refrigerated cases near the front will offer a selection of Starbucks own grab-n-go breakfast and pastry items. Later in the day the location will switch over solely to a Disney created menu for lunch and dinner options, while Starbucks espresso drinks will still be offered through park closing. Over a hundred seats at a few dozen tables inside and out at the Pig Café should soak up most of the lunch and dinner crowd, although it’s expected that the morning business will be mostly to-go orders as people stream into the park and head to Cars Land with their Venti Latte and Danish.
While DCA jumps head first into the theme park Starbucks business, neither TDA nor Burbank thinks it should end there. The refurbished food locations on Main Street USA at Disneyland are also in the sights of TDA’s Project Orange team for the future, but the Pig Café location will be the first to open this June. Starbucks, for their part, is more hesitant and will be keeping a close eye on the Pig Café this June to make sure their product is being served correctly before they agree to more theme park locations. - Al