View Poll Results: Are these good ideas?

Voters
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  • I like all 4 ideas

    9 27.27%
  • I like 1 and 2, but not 3 and 4

    4 12.12%
  • I don't like these ideas at all

    20 60.61%
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  1. #31

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    Re: Idea for new ticket pricing model

    I like the pricing the way it is now. I don't like paying more for a AP but it's still cheaper for the amount I go to the park and i'm ok with it.

  2. #32

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    Re: Idea for new ticket pricing model

    Quote Originally Posted by Mojave View Post
    For everyone who doesn't like any of the ideas, what is it you don't like?

    And maybe others think variable day pricing is confusing and makes holidays/weekends more expensive, but wouldn't it be worth it to help level out the crowds?

    The reason I don't like variable pricing is because it will even out crowds, something already done with varibale pring at DLR. This is why cheaper APs have more blockout dates, right now. Tickets have variable pricing already as well, discounts in the off season, for tourists and locals too.

    Would saying ticket are cheaper on Monday and Friday, and even cheaper on Tuesday through Thursday even out crowds even more? Of course. But I like slow midweek days I don't want them to get busier. Would the parks be better if every day was a TP rated 6? I like 1, 2 and 3s, and try not to go on 9 and 10s somthing I can manage with the current set up.

    Quote Originally Posted by DLFreak71 View Post
    At the end of the year, if you don't use, it goes away (no "rollover").
    And make the cards re-fillable.
    You want more days, it's xx amount.
    You just go online, enter your card/pass number
    and pay to refill your card/pass for that year
    This would cause a huge problem if the days aren't just good for 365 more days after purchase.

    Quote Originally Posted by Mojave View Post
    If a ticket gives you ANY 6 days over the year, a lot of guests will go Christmas week and other holidays.
    If days expire at the end of the year, people will get irate when they arrive and the parks are at capacity for thier Christmas visit they saved a day for. Again the days would need to be good for 365 days, not to the end of the year.



    Quote Originally Posted by JerrodDRagon View Post
    You can just get a 6 day pass then....they have that.....
    Which brings up another topic. They don't have 6 day passes anymore. They end with the current promotion. Why I don't know?

    Quote Originally Posted by DLFreak71 View Post
    not make the price so low that it becomes a "mall hang out place" for some people.
    But that is how Orange Juliouses and Cincabon make money. Disney doesn't just make money off APs. It sells dinner to APH's who come on Friday night. It was back in the 80s when Eisner said they make more money per guest in the park, then getting them through the gates.

    Quote Originally Posted by flynnibus View Post
    2) APs keep telling everyone how they spend more than others. Ok, solve the inequality between locals and remotes and reward loyalty. Replace the entire AP program with a Loyalty program. The more you spend, the greater the perks. Hit that milestone, get that 10% merch discount, etc. Hit that milestone, get that parking pass, hit that milestone, get that ticket discount, etc. Such a system does what people SAY they do... rewards actual customer loyalty. Cater the system to how people visit DL.

    3) Supplement the loss of APs with up front bulk ticket purchasing. Tickets that expire in 12m and have a set # of admissions included. Once you buy over 5 admissions, the price should go down significantly, with another major step at 12 admissions. This way people who do want to come a lot, can do so reasonably, without having the place cheapened to a mall hangout for them.
    2. It's like the current system, except your prepay which is much simpler than waiting to earn something.

    3. This would work well and give incentive to return, but is more complicated than what we have now.

    Quote Originally Posted by micromind View Post
    Ever since TDC began pushing the AP program, and more so, since the introduction of the monthly payment plan, the parks have become crowded enough that it takes me a while to want to go back after each visit.
    When did they start pushing the program? Attendance has been on a roller coaster ride since Eisner brought it up through gimicky promotions.

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    The way it is set up now, is not too bad. Compare it to these other venues.

    Squaw Valley ski passes, buy a more expensive pass and get less black out days.
    New and renewal rates effective May 8, 2012
    Type Gold Silver Bronze
    Adult 23-64 $749 $519 $429
    Young Adult 13-22 $569 $389 $319
    Child 5-12 $269 $229
    Senior 65-75 $569 $389 $319
    Super Senior 76+ $269 $229
    College** $389
    Blackout Dates No Blackout Dates 10 Blackout Dates
    Dec. 26-31, 2012
    Jan. 19-20, 2013
    Feb. 16-17, 2013
    16 Blackout Dates:
    Dec. 26-31, 2012
    Jan. 19-20, 2013
    Feb. 16-17, 2013
    Saturdays Jan & Feb

    Sea World is the same, but they let the APHs get deals for friends, and get deals at other resorts of the same company. A nice perk is they get deals for bringing friends to the park.

    Down the street the Angels have deals for buy 10 game ticket voucherss. Of course there are some blockouts, and limits of what seats you get and you have to redeem the vouchers for available tickets. It's ok, but it's a lot like being able to go any game except the good ones, and pick any seat except the good ones. It would be like going to Disney, on slow days and not getting to ride E-tickets and you need a reservation for the day you want to get in the park.


    I like the Sea World perk of using the AP to get discounts for your companion's tickets. I like that another ski area company offers buy a set number of days, and use them over the season except during blockouts. I like another ski area company that lets you buy a pass for certain company ski areas, but only gives you a discount of other ski area tickets.

    I'm wondering why disney pushed the hoppers so hard for DCA, but didn't do it with APs . For example, DCA AP for $100, DL AP for $200, and DLR AP for $250.

  3. #33

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    Re: Idea for new ticket pricing model

    [QUOTE=JerrodDRagon;1056762228]Of course someone like you likes it you go to the parks almost 3 times a week...but for others we want something that allows us to go just under ten times because we DONT go more then that and don't need to...why would we pay the same price as you when you go ten times more then others?hello
    I guess I should of added the fact that I own my own company and write my own scdule so the majority of my visits are opening of the park till 1 or so mon - friday when the parks are nearly empty so I don't make lines much longer and I go alone so I am usually in the single rider line...... please don't hate ap's we just want to have fun too.... I enjoy waiting 10 min to get on space mtn with out a fastpass
    Im here for fun and info not be a bully! Carsland here I come

  4. #34

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    Re: Idea for new ticket pricing model

    Quote Originally Posted by JerrodDRagon View Post
    I just want a pass for under 300 that gets me 6 days to go when ever I want...then a 12 day pass...then an unlimited pass.

    I don't need a pass that can go Holidays,I just want to go about 6 days a year WHEN ever I want....that would help with over crowding for sure
    Being from outside the state of California I love this idea I say give me a pass that I can go somewhere around 10 days a year so I can do 2 or 3 trips and I would be happy.
    BGood! It's not just my motto its my name!

  5. #35

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    Re: Idea for new ticket pricing model

    Quote Originally Posted by swampymarsh View Post
    The reason I don't like variable pricing is because it will even out crowds, something already done with varibale pring at DLR. This is why cheaper APs have more blockout dates, right now. Tickets have variable pricing already as well, discounts in the off season, for tourists and locals too.
    It's not done today in DLR because the higher tier APs have too full of access.. and no way to control those crowds. Disney has a way of boosting low periods, but no real way of tampering high periods. That's why raising prices on the 'all you can eat' passes is good, and why Disney needs to move further and further to the model where APs don't have included access to all events by default.

    Quote Originally Posted by swampymarsh View Post
    2. It's like the current system, except your prepay which is much simpler than waiting to earn something.
    It's not like the current system. Being able to just 'buy your way in' is different then tracking actual consumption. Plus, you wouldn't put the perks at the same levels. You'd actually space it out so you can really tell who the loyal spenders are.. vs 'I paid 3x gate admission, give me keys to the kingdom' we had before. It's a complete shift in mentality to a rewards program vs 'pay a convenience fee once'.

    Quote Originally Posted by swampymarsh View Post
    3. This would work well and give incentive to return, but is more complicated than what we have now.
    Everything is more complicated then 'once price, all you can eat' of course.. that doesn't make the one price model the best solution. It's best for those who have it, but not best for all involved. And it's not a hard system, its been used forever in many different applications.

    Such a change is essential to break the 'DL whenever I want' mentality and get the parks back to something you pay to experience and therefore you will treat it as such.

    Any model to replace the AP model must make it attractive and cheaper for guests to visit the parks more often. The key is to make it cheaper, but not virtually unlimited.
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  6. #36

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    Re: Idea for new ticket pricing model

    Quote Originally Posted by Mojave View Post
    I'm sure a lot of different pricing model ideas have been posted on MiceChat (probably even the one I am posting now). Here's my idea that I think would benefit BOTH guests and the Disney Company.

    1) Variable single day pricing. Single day tickets (one or both parks) would be more expensive on high demand days, especially on Friday, Saturday and Sunday, holidays and holiday weeks. Tickets would be less expensive on low demand days, weekdays and off-season.

    2) Variable multi-day pricing. Similar price variance as 1).

    3) No blocked out calendar. All days are the same for all AP holders. 1) and 2) would be required to have this make sense.

    4) AP tickets have a completely different model. You pay one upfront annual fee, that gives you a certain percentage off purchase of daily tickets. For example, but I haven't worked out the actual math on this to see if it makes sense, so don't sue me!

    a) Pay $350 annual fee, you get 90% off the regular single day one/both park ticket price.
    b) Pay $250 annual fee, you get 75% off the regular ticket price.
    c) Pay $150 annual fee, you get 50% off.
    d) Pay $75 annual fee, you get 25% off.

    Again, I haven't done the math on that to see if it makes sense. Probably the annual fee would be much different.

    Benefits to this plan:
    1) Attendance at the parks would "tend" to even out through the year. In general, less people (than now) would go on more expensive days and more people (than now) would go on less expensive days.
    2) AP holders that want to go everyday could still do that, it would just cost them a lot more.
    3) AP holders could go any time during the year, but they would pay more for weekend and holiday times, just like everyone else.
    4) Disney makes more money on weekends and holidays, but less on week days and the off-season. Maybe break even change?
    5) Assuming crowds are more evenly dispersed throughout the year, Disney could have a more consistent number of Cast Members working every day of the year. I'm not a business major, but I think this helps reduce some overhead costs.
    6) It cuts down on one of the biggest gripes I think a lot of people have with APs: locals going every day, creating massive crowds.
    Seems like you have determined the biggest problem with DL. There is only one solution.

    Your solution is too complicated.
    Simple, "It costs this much to enter today" pricing would be all that is needed. Prices could differ throughout the year, and the internet provides a great tool to disclose the pricing weeks, months, even a year in advance.

    Adding on "Proven Valued Guest" (proved by actual data regarding purchasing) is something that can be done later. Not unlike what Vegas casinos do.
    Last edited by sediment; 05-21-2012 at 08:22 AM.
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  7. #37

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    Re: Idea for new ticket pricing model

    If packages like this were offered, I'd rather see them include free or "flex days" that the package buyer can use any day of the year, such as 5 flex days, they can go any day they want to until they have used those 5 days. Probably they are not going to pick days that are very crowded; those who know the park well are not going to choose the really crowded days. I would rather have these days presented in a positive way to the buyer, as "free days" or "flex days" rather than the way it's done now, with "blackout days" which seems negative and uninviting, "You are not welcome here on this day." It should be presented in a positive way, with a specified number of flex days the buyer can use, "Yes, of course you are welcome to come here any day you want." All the while knowing that the buyer is probably not going to choose to come on a really crowded day. But still letting them make that choice themselves, rather than (figuratively) drawing up the moat bridge and saying "Sorry, even though you paid hundreds of dollars, you're not coming in today" is a better way to present the plan. And to a member with a plan, saying to their friends, "I've already used my flex days for the year, but I can get in today for $10 (or $20 or whatever) if you guys want to go today" still holds a lot of appeal. The company must have data on how many times each AP holder has gone to the park, and thus they can use that data to decide which levels of membership to offer and what the flex days and benefits of each level will be.

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