Before Walt Disney died in 1966, when he was developing The Magic Kingdom at Walt Disney World, he insisted that it would be different from his Disneyland.
By 1971, when Walt Disney World opened to guests, it featured a roster of attractions virtually identical to that of the original Disneyland.
I have always been bothered by this lack of differentiation, and the situation seems to only be getting worse, as the opening of the uncannily similar Hong Kong Disneyland demonstrated earlier this year.
As someone who has expertise in both strategic planning and marketing, I forsee major problems if Disney continues down this path. As someone who has a good sense of storytelling and showmanship, I, likewise, find the duplication of Disneyland troublesome.
What can The Walt Disney Company do to allow its international travel destinations to better complement each other in the future?